Pehea e ʻimi ai nā ʻenekini huli, kolo, a kuhikuhi i kāu ʻike?

ʻAʻole wau manaʻo pinepine i nā mea kūʻai aku e kūkulu i kā lākou e-commerce a i ʻole nā ​​​​pūnaewele hoʻokele waiwai ma muli o nā koho hoʻonui i ʻike ʻole ʻia e pono ai i kēia mau lā - ka mea nui i ka huli ʻana a me ka loiloi kaiapili. Ua kākau wau i kahi ʻatikala ma ke koho ʻana i kahi CMS, a ke hōʻike mau nei au i nā hui aʻu e hana pū nei me ka hoʻowalewale ʻia e kūkulu i kā lākou ʻōnaehana hoʻokele ʻike.

Pehea e hana ai nā ʻenekini huli?

E hoʻomaka kākou me ka hana ʻana o nā ʻenekini huli. Eia kahi ʻike nui mai Google.

Eia nō naʻe, aia nā kūlana e pono ai kahi paepae maʻamau. Inā ʻo ia ka hopena maikaʻi loa, ke koi mau nei au i kaʻu mau mea kūʻai aku e kūkulu i nā hiʻohiʻona pono e hoʻomaikaʻi ai i kā lākou mau pūnaewele no ka ʻimi a me ka ʻoihana pūnaewele. ʻEkolu mau hiʻohiʻona nui he mea pono.

• ʻO Robots.txt
• 'ōkuene'ōkuene kikowaena
• Metadata

He aha kahi faile Robots.txt?

ʻO Robots.txt faila - ka robots.txt he waihona kikokikona ma ka papa kuhikuhi kumu o ka pūnaewele a haʻi i nā ʻenekini i nā mea e pono ai lākou e hoʻokomo a kāpae ʻia mai nā hualoaʻa. I nā makahiki i hala iho nei, ua noi pū nā ʻenekini huli e hoʻokomo i ke ala i kahi palapala kahua XML i loko o ka faila. Eia kekahi laʻana o kaʻu, e hiki ai i nā bots ke kolo i kaʻu pūnaewele a kuhikuhi pū iā lākou i kaʻu sitemap XML:

User-agent: *
Sitemap: https://martech.zone/sitemap_index.xml

He aha kahi palapala pūnaewele XML?

'ōkuene'ōkuene kikowaena - Like HTML no ka nānā ʻana ma kahi polokalamu kele pūnaewele, ua kākau ʻia ʻo XML e hoʻoheheʻe ʻia ma ka papahana. He 'ōkuene ʻO ka sitemap kahi papaʻaina o kēlā me kēia ʻaoʻao ma kāu pūnaewele a i ka wā i hōʻano hou ʻia ai. Hiki ke hoʻopaʻa ʻia nā palapala pūnaewele XML… ʻo ia hoʻi, hiki i kekahi XML Sitemap ke kuhikuhi i kekahi. Maikaʻi kēlā inā makemake ʻoe e hoʻonohonoho a wāwahi i nā mea o kāu pūnaewele me ke kūpono (FAQs, ʻaoʻao, huahana, etc.) i loko o kā lākou mau Sitemaps.

Pono nā palapala ʻāina no ka hoʻomaopopo pono ʻana i nā ʻenekini huli i ka ʻike āu i hana ai a i ka wā i hoʻoponopono hope ʻia ai. ʻAʻole maikaʻi ke kaʻina hana ʻenekini i ka wā e hele ai i kāu pūnaewele me ka ʻole o ka hoʻokō ʻana i kahi palapala ʻāina a me nā snippet.

Me ka ʻole o kahi palapala pūnaewele XML, ʻaʻole ʻike ʻia kāu mau ʻaoʻao. Pehea inā loaʻa iā ʻoe kahi ʻaoʻao pae ʻana huahana hou ʻaʻole pili i loko a i waho paha? Pehea e ʻike ai ʻo Google? ʻAe, a loaʻa kahi loulou iā ia, ʻaʻole ʻoe e ʻike ʻia. ʻO ka mea pōmaikaʻi, hiki i nā ʻenekini huli ke ʻae i nā ʻōnaehana hoʻokele waiwai a me nā kahua e-commerce e ʻōwili i kahi ʻulaʻula no lākou, ʻoiai naʻe!

1. ʻIke ʻo Google i kahi loulou i waho a i loko paha i kāu pūnaewele.
2. Hoʻopili ʻo Google i ka ʻaoʻao a hoʻonoho iā ia e like me kāna ʻike a me ka ʻike a me ka maikaʻi o ka pūnaewele o ka loulou kuhikuhi.

Me kahi palapala pūnaewele XML, ʻaʻole ʻoe e haʻalele i ka loaʻa ʻana a i ʻole ka hoʻonui ʻana i kāu ʻike i ka manawa kūpono! Nui nā mea hoʻomohala e hoʻāʻo e lawe i nā pōkole i hōʻeha pū iā lākou. Hoʻopuka lākou i ka snippet waiwai like ma ka pūnaewele, e hāʻawi ana i ka ʻike pili ʻole i ka ʻike ʻaoʻao. Hoʻopuka lākou i kahi palapala ʻāina me nā lā like ma kēlā me kēia ʻaoʻao (a i ʻole ia mau mea a pau i ka wā e hoʻonui ʻia ai kekahi ʻaoʻao), e hāʻawi ana i nā queues i nā ʻenekini hulina e pāʻani nei lākou i ka ʻōnaehana a i ʻole hilinaʻi ʻia. A i ʻole ʻaʻole lākou e ping i nā ʻenekini huli… no laila ʻaʻole ʻike ka ʻenekini ua paʻi ʻia ka ʻike hou.

He aha ka Metadata? ʻO Microdata? Nā Snippets Rich?

Kākau pono ʻia nā pōpō waiwai i nā microdata huna ʻia mai ka mea nānā akā ʻike ʻia ma ka ʻaoʻao no nā ʻenekini ʻimi a i ʻole nā ​​pūnaewele media e hoʻohana ai. ʻIke ʻia kēia he metadata. Kūlike ʻo Google me Schema.org ma ke ʻano he maʻamau no ka hoʻokomo ʻana i nā mea e like me nā kiʻi, nā poʻo inoa, nā wehewehe, a me ka plethora o nā snippets ʻike ʻē aʻe e like me ke kumukūʻai, ka nui, ka ʻike wahi, nā helu, a pēlā aku.

Hoʻohana ʻo Facebook i ka OpenGraph protocol (ʻoiaʻiʻo, ʻaʻole hiki iā lākou ke like), X loaʻa iā ʻoe kahi snippet e kuhikuhi i kāu ʻaoʻao X. Hoʻohana a ʻoi aku ka nui o nā paepae i kēia metadata e nānā i nā loulou i hoʻopili ʻia a me nā ʻike ʻē aʻe ke hoʻolaha lākou.

He kumu kumu kāu mau ʻaoʻao pūnaewele i maopopo i ka poʻe ke heluhelu lākou i nā ʻaoʻao pūnaewele. Akā he ʻike palena kā nā ʻenekini huli i nā mea e kūkākūkā ʻia ana ma kēlā mau ʻaoʻao. Ma ka hoʻohui ʻana i nā lepili hou aʻe i ka HTML o kāu ʻaoʻao pūnaewele — nā lepili e ʻōlelo ana, “ʻEi ʻenekia huli, wehewehe kēia ʻike i kēia kiʻi ʻoniʻoni kikoʻī, a i ʻole wahi, a i ʻole kanaka, a i ʻole wikiō” - hiki iā ʻoe ke kōkua i nā ʻenekia huli a me nā noi ʻē aʻe e hoʻomaopopo pono i kāu ʻike. a hōʻike iā ia i kahi ʻano kūpono, kūpono. ʻO Microdata kahi set o nā tag, hoʻolauna ʻia me HTML5, i ʻae iā ʻoe e hana i kēia.

Schema.org, he aha ka MicroData?

ʻOiaʻiʻo, ʻaʻole koi ʻia kekahi o kēia mau mea ... akā paipai nui wau iā lākou. Ke kaʻana like ʻoe i kahi loulou ma Facebook, no ka laʻana, a ʻaʻohe kiʻi, poʻo inoa, a wehewehe paha e piʻi aʻe ... e hoihoi a pili pono kekahi poʻe. A inā ʻaʻohe o kāu ʻaoʻao Schema i kēlā me kēia ʻaoʻao, ʻoia nō hiki iā ʻoe ke hōʻike i nā hopena ʻimi… akā hiki i nā mea hoʻokūkū ke paʻi iā ʻoe ke loaʻa nā ʻike hou.

E hoʻopaʻa inoa i kāu mau palapala pūnaewele XML me ka Console Huli

Inā ua kūkulu ʻoe i kāu ʻike ponoʻī a i ʻole e-commerce platform, pono e loaʻa iā ʻoe kahi subsystem e pings i nā ʻenekini huli, hoʻopuka i ka microdata, a laila hāʻawi i kahi palapala pūnaewele XML kūpono no ka ʻike a i ʻole ka ʻike huahana e ʻike ʻia!

Ke hoʻopilikino ʻia kāu faila robots.txt, XML sitemaps, a me nā snippet waiwai ma kāu pūnaewele, mai poina e kākau inoa no kēlā me kēia ʻenekini huli. Search hooluolu mai (ʻo ia hoʻi ka Kikowaena mea hana) kahi e hiki ai iā ʻoe ke nānā i ke olakino a me ka ʻike o kāu pūnaewele ma nā ʻenekini huli. Hiki iā ʻoe ke kuhikuhi i kāu ʻaoʻao Sitemap inā ʻaʻohe mea i helu ʻia a ʻike i ke ʻano o ka ʻimi ʻana i ia mea, inā he pilikia a ʻaʻole paha, a pehea e hoʻoponopono ai.

E hoʻokaʻawale i ka ʻeke ʻulaʻula i nā ʻenekini hulina a me nā pānaehana kaiapili, a e ʻike ʻoe i ka maikaʻi o ka pae ʻana o kāu paena, ua kaomi ʻia kāu mau helu ma nā ʻaoʻao hopena ʻimi hulina ma o nā mea hou aku, a ua hōʻike hou aku kāu mau ʻaoʻao ma ka pāpili kaiapili. Hoʻohui nā mea a pau!

Pehea Robots.txt, Pūnaewele Pūnaewele, a me MetaData e hana pū ai

ʻO ka hoʻohui ʻana i kēia mau mea āpau e like me ka ʻōwili ʻana i ka ʻulaʻula no kāu pūnaewele. Eia ke kaʻina kolo a ka bot me ke ʻano o ka ʻenekini huli e kuhikuhi i kāu ʻike.

1. Loaʻa i kāu pūnaewele kahi faila robots.txt e kuhikuhi pū ana i kāu wahi XML.
2. Hoʻohou kāu CMS a i ʻole ʻōnaehana e-commerce i ka XML Sitemap me kekahi ʻaoʻao a hoʻopuka i ka ʻike o ka lā a i ʻole ka lā hoʻoponopono.
3. Hoʻopili kāu CMS a i ʻole ʻōnaehana e-commerce i nā ʻenekini huli e hōʻike iā lākou ua hōʻano hou ʻia kāu pūnaewele. Hiki iā ʻoe ke ping pololei iā lākou a hoʻohana paha i ka RPC a me kahi lawelawe e like me Ping-o-matic e pana i nā ʻenekini huli nui.
4. Hoʻi koke ka ʻEnekini Huli, mahalo i ka faila Robots.txt, loaʻa nā ʻaoʻao hou a i ʻole nā ​​​​ʻaoʻao hou ma o ka palapala ʻāina, a laila kuhikuhi i ka ʻaoʻao.
5. I ka helu ʻana i kāu ʻaoʻao, hoʻohana ʻo ia i ke poʻo inoa, wehewehe meta, HTML5 element, poʻomanaʻo, kiʻi, alt tag, a me nā ʻike ʻē aʻe e kuhikuhi pono i ka ʻaoʻao no nā ʻimi pili.
6. I ka helu ʻana i kāu ʻaoʻao, hoʻohana ʻo ia i ke poʻo inoa, wehewehe meta, a me ka microdata snippet waiwai e hoʻomaikaʻi i ka ʻaoʻao hopena ʻimi.
7. E like me nā pūnaewele ʻē aʻe e pili ana i kāu ʻike, ʻoi aku ka maikaʻi o kāu ʻike.
8. Ke kaʻana like ʻia kāu ʻike ma ka pāpaho pūnaewele, hiki i ka ʻikepili snippet waiwai i kuhikuhi ʻia ke kōkua pono e nānā pono i kāu ʻike a kuhikuhi iā ia i kāu ʻaoʻao kaiapili.