Nā Infografics MarketingKe kūʻai aku lawe lima a me ka pākaukau

Nā Heluhelu Hale Kūʻai Kelepona Kelepona

Mobile application development and user behavior have changed over the years. Mobile application frameworks are opening doors for companies to increase user engagement and experience beyond the web browser without breaking the bank. Mobile users are expecting a superior app experience, and when they do, they engage deeply with the brands that win their attention.

Hoʻolālā ka mea hoʻohana polokalamu kelepona paʻalima makahiki 18 a 24 i 121 mau hola i ka mahina e hoʻohana ana i nā polokalamu kelepona a me ka papa.

Statista

Games continue to lead every other category in downloads, with 24.8% of all apps being games. However, business applications are a distant second, with 9.7% of all downloads. Education is the third most popular category, with 8.5% of all downloads.

Nā helu helu hale kūʻai polokalamu hou aʻe:

  • Amazon alakaʻi i nā polokalamu kelepona āpau me nā millennial, me 35% e hoʻohana nei i ka noi.
  • Hoʻohana nā mea hoʻohana kelepona i ka awelika o 9 mau polokalamu kelepona i kēlā me kēia lā.
  • Aia 7 miliona mau polokalamu kelepona loaʻa ma waena o Google Play, Apple's App Store, a me nā paepae hale kūʻai ʻaoʻao ʻekolu.
  • Approximately 500,000 app publishers are on Apple’s App Store and almost 1,000,000 on the Google Play Store.

Each of these provides an opportunity for businesses. Games can provide a highly engaged audience with which to advertise and build awareness. Business apps can increase engagement and value with your customers. Education apps can build credibility and trust with your prospects.

This infographic provides some key statistics on the growth, profitability, and usage of mobile apps and their respective platforms: the Apple App Store, Google Play for Android, and Amazon Appstore.

mobile app store statistics

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS a me ka mea nana i hookumu i ka Martech Zone. Ua kōkua ʻo Douglas i ka nui o nā hoʻomaka ʻana o MarTech, ua kōkua i ka hoʻomaʻamaʻa pono ʻana ma luna o $ 5 bil i nā loaʻa a me nā hoʻopukapuka kālā ʻo Martech, a hoʻomau i ke kōkua ʻana i nā hui i ka hoʻokō ʻana a me ka hoʻomaʻamaʻa ʻana i kā lākou kūʻai aku a me nā hoʻolālā kūʻai. ʻO Douglas kahi hoʻololi kikohoʻe i ʻike ʻia ma ka honua a me ka loea a me ka ʻōlelo a MarTech. He mea kākau ʻo Douglas i kahi alakaʻi a Dummie a me kahi puke alakaʻi ʻoihana.

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