ʻ Tipslelo Aʻoaʻo Hoʻolaha Hoʻolaha Holiday no ke kūʻai aku a me ka Ecommerce
It’s no surprise that 78% of shoppers will be researching their next purchase online, but what is a surprise how many retailers and e-commerce companies are leaving their online presence out of the equation. One of those missing elements is Pinterest – the alakaʻi pūnaewele pūnaewele no ka hoʻoulu manaʻo.
I nā makahiki he 15 i hala iho nei, 75% o ka ulu kūʻai ʻana ua hele ma o nā kūʻai aku pūnaewele. ʻOiai ka hapanui o nā kūʻai aku e hana nei i nā hale kūʻai brick & mortar, ʻaʻohe mea kānalua i ka hopena o ka ʻenehana i ka ulu ʻana o nā kūʻai. Mai ka lawe ʻia ʻana o ka ʻenehana i ka hale kūʻai i ka pūnaewele, ʻo ka male ʻana i nā ʻike ʻelua he kī nui i ka hoʻokele ʻana i nā ulu kūʻai.
ʻO Lauren Jung o Ka Pahu ua hāʻawi i kēia mau kī 3 i ka hoʻonui ʻana i ke kūʻai aku ʻana aku i nā kūʻai aku wā nui:
- E hoʻomaka mua - Kūʻai ka poʻe ma mua o ka wā ma mua. I ka makahiki i hala aku nei, loaʻa i nā mana he nui i ka liʻiliʻi o ke kaʻa a me nā kūʻai aku no ka mea ua kau wale lākou ma nā lā nui kalena nui (Pōʻalima Pōʻalima, Cyber Monday, a me nā mea ʻē aʻe), i kū ʻole i ka hoʻomaka ʻana e like me kēlā mau māka i manaʻo mua i ka ʻeke.
- Mai hōʻalo i ka uila - Manaʻo ka hapa nui o nā hale kūʻai brick a me mortar he maikaʻi lākou e hele no ka mea e ʻike wale ka poʻe iā lākou, akā e haʻi ʻia ka ʻoiaʻiʻo ... e noiʻi ana nā mea kūʻai aku ma ka pūnaewele ma mua o ka ʻimi ʻana e kūʻai. Inā ʻoe he brick a mortar a hale kūʻai pūnaewele paha, ʻike nui ʻia ma ka pūnaewele.
- Nā Influencers - ʻo ia ka nalu o ka wā e hiki mai ana, a me ke ala e hele ai i ka wā e hoʻolālā ana i kāu mākaʻikaʻi hoʻolauleʻa. ʻAʻohe mea e nānā hou aku i nā hoʻolaha hae. A ʻo ka mea nui aku ... 200 MMMMillion poʻe e hoʻohana nei i nā mea pale ad. No laila, ʻaʻole ʻike kāu kālā i loaʻa i ka loaʻa kālā i ka malamalama o ka lā.