We're getting crushed. Lack of expertise and training, misaligned organizational structures and processes, and ingrained legacy practices are crippling marketers nowadays. The tools and technologies are evolving and emerging every single week – but it's not enough. This is a key reason why we started DK New Media… Makemake wale kā mākou mea kūʻai aku i ka mea hoʻonui e kōkua iā lākou e neʻe i mua a hoʻohana pono i kā lākou kālepa kūʻai ma nā hoʻolālā.
ʻO nā ʻike i loko o kēia ʻatikala i loaʻa mai ka ʻike pololei e hana pū ana me nā mana a me nā mea kālepa, kahi ana helu o 200 alakaʻi alakaʻi alakaʻiNā Finch Brands a me Netplus Digital Pulse Study, August 2013), and a series of interviews with the people who work in this space day in and day out. The findings clearly demonstrated that it's time for marketers to stop pretending everything is under control. The success or failure of their brands depends on it.
He aha ka mea a kāu hui e hakakā nei? Pehea ʻoe e pale ai i kēia mau pilikia? Heluhelu i ka ʻatikala Netplus no kā lākou mau manaʻo hoʻoholo.