2015 State of Digital Marketing

kūlana o ke kūʻai aku ʻana kikohoʻe 2015

Ke ʻike nei mākou i kahi loli i ka wā e pili ana i ke kālepa kamepiula a ʻo kēia infographic mai Smart Insights e wāwahi i nā hoʻolālā a hāʻawi i kekahi ʻikepili e ʻōlelo maikaʻi i ka loli. Mai kahi kūlana ʻoihana, ke nānā nei mākou i ka nui o nā ʻoihana e lawe i kahi ʻoi aku o nā lawelawe.

Ua ʻaneʻane 6 mau makahiki mai ka wā i hoʻokumu wau i kaʻu ʻoihana, DK New Media, a ua aʻo ʻia wau e kekahi o nā ʻoihana ʻona ʻoi loa o ka ʻoihana e pono ai wau e loea a kiaʻi i koʻu mākaukau. Ka pilikia aʻu i ʻike ai; eia naʻe, ʻo kēia ka pilikia me ka ʻoihana. Me nā ʻoihana āpau e loea ana, ʻaʻohe mea aʻoaʻo e hāʻawi ana i kahi hoʻolālā holoʻokoʻa e pili ana i ke kūkulu ʻana i ka kūlike a me ka laulima ʻana i nā hoʻolaha pālua i hiki ke hoʻokele i ka hana.

Ma kahi a mākou i nānā nui ʻole ai i ka mea kūʻai aku, ua nānā mākou i nā ʻano o nā mea kūʻai aku a mākou i lawelawe ai. Ua mākaukau loa mākou i ke kōkua ʻana i ka ʻenehana kūʻai kumuwaiwai no nā mea kūʻai aku ʻoihana e like me nā ʻoihana ʻenehana kūʻai aku e haʻi pono i kā lākou inoa e loaʻa ka mahele mākeke. ʻO ka hui pū ʻana o nā hana i loko a me waho, nā pāpā kuʻuna a me nā mīkini kikohoʻe, a me nā ʻoihana kālā kiʻekiʻe aʻe i hana nui ʻia kā mākou ʻoihana hale kūʻai i kēia mahele mākeke. Hoʻomau mākou e nānā a hoʻokele i nā hopena me kā mākou mea kūʻai aku ma kēlā wahi.

ʻAʻole pili ka ʻike ma ka hihia i hoʻokahi wahi - loaʻa iā mākou nā kumuwaiwai āpau no kēlā. ʻO ka paʻakikī i ka ʻike ʻana a me ka hoʻopili ʻana i ka hopena o kēlā me kēia kahawai i kekahi. E hana wale ma kahi kahawai a loaʻa iā ʻoe nā hopena liʻiliʻi. Akā e laulima ma waena o nā hoʻolālā i uku ʻia, loaʻa, kaʻana like ʻia a ʻona ʻia a hiki iā ʻoe ke hopena maikaʻi loa i nā hopena o kāu kālepa uila.

I loko o kā mākou infographic hou hōʻike mākou i ka mea nui o ke kūʻai aku ʻana uila i nā ʻoihana i kēia lā a me nā ʻenehana mākeke mākeke e ʻike pono ai nā mea kālepa. E hana ia, ua kāwili mākou i ka noiʻi hou loa mai nā kumuwaiwai ʻoi loa no ka lawe ʻana o nā mea kūʻai aku ʻikepili me nā hualoaʻa mai kā mākou hōʻike Managing Digital Marketing 2015 hou loa. Hoʻonohonoho ʻia i ʻekolu mau ʻāpana: The Global Picture of consumer use; kahi loiloi o nā pae hoʻohālikelike ma waena o ke ola ola RACE i ukali ʻia e ka noiʻi e pili ana i nā hana kūpono no ka mālama ʻana i ka Digital Marketing. ʻO Dave Chaffey, ʻike ʻike akamai.

Download ʻO ka hōʻike noiʻi manuahi a Smart Insight. Hoʻokumu ʻia ia ma kahi ana o nā lālā o ka Smart Insights a me ka ʻenehana no nā mea kūʻai aku & Hoʻolaha 2015. ʻImi ʻia ka hōʻike i nā ʻoihana e hoʻohana e hoʻolālā a mālama i kā lākou hoʻopukapuka ma ke kūʻai kikoʻī.

2015 State of Digital Marketing

hana manaʻo hoʻopuka

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