No ke aha he mea nui ka lawe ʻana i ka leka uila? Wahi a ka Hōʻike Pūnaewele ʻIkepili 2015 Email na Experian, 73% o nā mea kūʻai aku i hōʻike e pili ana i nā pilikia me ka hiki ʻana i ka leka uila. Ke ala hoʻi hoike ua hala aku ma kahi o 20% o ka leka uila kūpono. Me ke kanalua ʻole, loaʻa nā ʻoihana i nā pilikia me ka hiki ke hoʻopakele, a hopena maikaʻi ʻole ka hopena i ka laina lalo.
No ka makahiki, Hoʻihoʻi i ke ala ʻo ia ke alakaʻi ʻoihana i ka manawa e hiki ai i ka leka uila me ka ʻole o ka nui, inā he hoʻokūkū. Me ka hōʻea ʻana o 250ok, a me kahi mea kūʻai aku e hoʻopili i nā ʻoihana e like me Adobe, Marketo, a me Act-On, he ʻāpana kūpono kā ka ʻoihana kahi ʻē aʻe i ke Ala Hoʻi no ka polokalamu hoʻopakele a me nā lawelawe ʻoihana.
Kākau inoa no kahi Huakaʻi Huahana
Ke hoʻohālikelike nei i ke Ala Hoʻihoʻi a 250ok, ʻekolu mau kumuhana i piʻi aʻe - Palapala hōʻoia, ʻIkepili Panel leka uila, a me nā lawelawe ʻoihana.
Palapala hōʻoia ala hoʻi
ʻO ka palapala hōʻoia ka palaoa a me ka waiū o Return Path no nā makahiki. Wahi a kekahi mea kūʻai aku ma ka pūnaewele, ma mua he waiwai kona kaumaha i ke gula. I kēia lā, hoʻokumu ʻia ke kahua o ka hōʻoia ma nā mea kūʻai aku leka uila e hoʻopili ana i kā lākou papahana leka uila me nā hana ʻoi loa. Ma hope o ka hālāwai ʻana i kēlā pae mua, koi ʻia nā mea kūʻai aku e hoʻomau i ka noho ʻana i loko o kēlā mau ana i kēlā me kēia manawa i hōʻoia ʻia. ʻAʻole e hana pēlā, e like me kāu e manaʻo ai, nā hopena i nā pilikia hoʻopilikia.
No kēlā mau mea kūʻai aku e noho i loko o nā ana, hoʻohiki ʻia lākou hoʻomaikaʻi i ka lawe leka uila iā AOL, Yahoo, Microsoft, Comcast, Cox, Cloudmark, Yandex, Mail.ru, Orange, SpamAssassin, a me SpamCop.
Puna: Oracle
Eia naʻe, ua hōʻike ʻo Global Deliverability Director ma Oracle, ʻo Kevin Senne, he mau hiʻohiʻona ko lākou o nā mea kūʻai hōʻoia hōʻoia e kūleʻa ana me nā pilikia hoʻopakele me kekahi o nā hoa lawelawe pūnaewele hoʻolaha hoʻolaha (ISP). He mea hoihoi ia e ʻike pehea pinepine ai ke ālai ʻana i nā hoa ISP no nā mea kūʻai aku mālama, a pehea e hana ai.
Wahi a Return Path, hana pinepine ʻo Gmail i ka hapalua o ka nui o nā papa inoa, no laila ʻaʻole hāʻawi kahi hōʻoia i kahi hāpai ʻenehana ma laila. Hōʻike lākou i ka maikaʻi o ka hana a nā mea kūʻai hōʻoia ma Gmail ma mua o nā mea hoʻouna ʻole i hōʻoia ʻia, kahi mea a lākou e ʻike ai i nā kūlana hana maikaʻi loa a lākou e koi ai i nā mea kūʻai aku. ʻO ka nūhou maikaʻi ma aneʻi hiki i kēlā me kēia ke ukali i nā hana ʻoi loa me ka uku ʻole ʻana i kahi denari i kekahi mea kūʻai aku, akā pono ʻoe i kahi mea hana e nānā ai i kāu polokalamu.
No laila, ʻo ka nīnau nui no nā mea kūʻai hōʻoia pehea ka nui o kā lākou kūleʻa hiki ke lawe ʻia mai ka lilo ʻana i mea hoʻouna ma mua o ka hāpai ʻenehana i hāʻawi ʻia ma nā hoa ISP. No nā mea kūʻai palapala hōʻoia o kēia manawa, ke holo nei i kahi ʻaoʻao ʻaoʻao e hōʻike i ka nui o kā lākou hāpai ʻana mai ka hāhai ʻana i nā hana ʻoi loa a me ka hāpai uku no ka pāʻani a lākou i loaʻa ai ma o nā hoa ISP o Certification. He mea nui ka hoʻāʻo ʻana, akā ʻike ka poʻe kalepa ʻike ʻike ʻia ke ana i ke kī o ka kūleʻa.
ʻAʻole hāʻawi ʻo 250ok i palapala hōʻoia. Hoʻokumu ʻia kā lākou ala i ka ukali ʻana i nā hana ʻoi loa, e like me Return Path, akā ma kahi o ke kumu uku uku, pāʻani lākou i nā mea hoʻouna me ka ʻikepili manawa maoli e hoʻokele pono i kā lākou papahana a hoʻokō i kahi kūlana paʻa paʻa
Hoʻi i ka ʻikepili panel uila hoʻi
Hoʻohana ke ala hoʻihoʻi i nā ʻikepili panel leka uila i hui pū ʻia me nā seedlists e ana i ka hiki ke lawe, ʻoiai 250ok hoʻohana i nā papa inoa seedlists a me nā ʻike hoʻoilina.
ʻO kahi pilikia e hiki ke loaʻa me ka ʻikepili panela inā ʻike ka poʻe panelists i kā lākou ke ʻeli ʻia nei a kūʻai hou ʻia ʻikepili. Ua ʻae lākou? Inā ʻaʻole, hana paha kēlā no kāu māka? Eia hou, ʻaʻole maopopo iaʻu ke kumu o ka panela o Return Path a inā ʻae nā mea hoʻohana e komo, no laila e ʻoluʻolu e nānā pū me lākou.
Ma ke ʻano he mākeke, makemake au i ka ʻikepili panel hiki ke hāʻawi. Akā i ka hihia o ka ʻikepili panel o Return Path, lākou hoike ia ʻo 24% wale nō o kā lākou panela e hoʻohana i kēlā helu me kā lākou helu leka uila mua.
Ke hana nei me ka ʻikepili panel o kēlā me kēia ʻano, pono e noi i ka mea kūʻai aku i ka manawa i hoʻohou hope loa ʻia ai ka papa. ʻO ka Survivor Bias kahi pilikia āu e makemake ʻole ai e komo i loko o kāu panela. Eia hou, e nānā me ke Ala Hoʻi.
No ka hoʻokomo pahu komo, ʻo ka pilikia pinepine ka hōʻike ʻana o ka ʻikepili panel ma lalo o 100% hoʻokomo pahu komo ma Outlook a me Gmail ma muli o ke kānana ʻana e nā mea hoʻohana pākahi. A ʻo kahi hopena, hiki ke waiho ʻia nā mea hoʻouna me ka haʻohaʻo inā i hoʻokumu ʻia kahi hakahaka hoʻokomo pahu e ka kānana pae pae a i ʻole inā aia kahi pilikia hoʻopakele maoli.
ʻAʻole hoʻohana ʻo 250ok i ka ʻikepili panela leka uila. ʻO kā lākou kuanaʻike ka waiho ʻana o ka ʻikepili hiki ke hana ʻia ma loko o ka ʻikepili pili i hiki iā ʻoe ke hoʻohana ma o 250ok's Email Informant, e hāʻawi ana i ka kikoʻī, ʻikepili hana pae o ka hoʻohana, me ka hoʻohui i ka analytics hāʻawi ʻia e kāu mea lawelawe leka uila (ESP). ʻO ka hui pū ʻana o kēia mau pono hana e hāʻawi iā ʻoe i ka ʻike leka uila piha loa i loaʻa.
Ala Hoi a 250ok Nā lawelaweʻoihana
Hāʻawi nā ʻoihana ʻelua i ke kūkākūkā hiki ke hoʻouna aku i nā mea kūʻai aku. ʻO ka ʻokoʻa nui: ua kūkulu ʻo Path Path i kahi kime o nā kākāʻōlelo i loko, ʻoiai 250ok ua koho ʻo ia e hoa me nā ʻoihana hoʻopakele i waho.
Nānā ʻole inā ʻoe e noʻonoʻo i ke Ala Hoʻi a i ʻole 250ok, he mea nui e nīnau i nā nīnau paʻakikī o ke kākāʻōlelo e mālama nei i kāu moʻokāki. Noʻu, ʻaʻole ia he mea inā pili wau me kahi kūkākūkā o ka hale a i ʻole kahi ʻoihana pili. Pono ʻoe i kekahi me nā makahiki, ʻaʻole mau mahina, o ka ʻike, a pono lākou i nā pilina ma nā ISP nui i ka hanana e koi ʻia ai ka hanana. E noi no ka hoʻomau hou ʻana a me nā kuhikuhi mea kūʻai aku o ke kākāʻōlelo ʻo ia kou kanaka kuhi. ʻO ka paʻa ʻana me kahi kākāʻōlelo ʻōpio e heluhelu ana mai kahi palapala hiki ke hopena i kahi pilikia nui no kāu polokalamu.
Kākau inoa no kahi Huakaʻi Huahana
Loiloi wikiwiki o ka 250ok anuu
No ka 250ok ʻo ia ka paepae hou loa ma ke kahua, makemake wau e uhi koke i kā lākou modula: Informant Reputation, Inbox Informant, Email Informant, Design Informant, a me DMARC. Ke hoʻohana nei i nā modula ʻehā i ka ʻahamele, loaʻa i nā mākeke kahi papa piha o nā pono hana hoʻopakele e mālama ai i kā lākou papahana.
- Luna Hoʻohanohano Reputation - Loaʻa i ka Informant Reputation kahi ʻano o nā hiʻohiʻona e nānā i kāu inoa leka uila.
ʻO kekahi o nā hiʻohiʻona i makemake nui ʻia o ka 250ok ʻO kā lākou hāʻina pūnaewele ulana spam ma kahi o 35 miliona mau kikowaena. ʻO ka loaʻa i kēia ʻikepili kahi no-brainer no nā mea kūʻai aku leka uila. ʻO ka nui a me ka maikaʻi o ka pūnaewele ulana spam, a me ke komo granular i kēlā ʻikepili manawa maoli (e like me ka hopu ʻia ʻana e ka lā, IP, kāʻei, laina kumuhana, ʻāina), ʻoluʻolu loa iaʻu ma ke ʻano he mea hoʻouna. Ke nānā nei ka papa inoa ʻeleʻele? Loaʻa kēia ʻikepili i ka manawa maoli, a hiki iā ʻoe ke hoʻonohonoho i nā leka i hoʻonohonoho ʻia e nānā i nā papa inoa e pili nui ana iā ʻoe. Makemake au i ka maʻalahi i ka hoʻomaʻamaʻa ʻana i ka mea loaʻa ka makaʻala a pehea e hāʻawi ʻia ai kēlā leka (e laʻa me, leka uila, SMS) - Puka Pahu DMARC - Ke noʻonoʻo nei i ka ulu ulu o ka spam a me nā hoʻāʻo phishing, a me kā Gmail pane hou ʻana, he neʻe maikaʻi no 250ok e hoʻohui i kahi papa kuhikuhi DMARC. Hiki iā ʻoe ke hoʻohana i ka "mode observ" a e nānā ka polokalamu i ka mālama ʻana a hōʻike i ka hana hoʻoponopono, a alakaʻi hope iā ʻoe i kahi quarantine a hōʻole paha i ke kulekele. Aia ka huahana me ka palapala hoʻoweliweli, ka hōʻike forensic, a me ka helu ʻana i ka hoʻokō ʻana.
Hāʻawi ʻo 250ok i ka hiki ke kikowaena i kāu nānā loop loop (FBL). Ke ʻike nei i ka hoʻopiʻi ʻana o kahi mea kākau e pili ana iā ʻoe he koʻikoʻi, ʻoiai ʻo ka wikiwiki o kāu pane kahi mea nui i ka mālama ʻana i nā mea lawelawe pūnaewele (ISP) mai ka iho paʻakikī ʻana i kou kaulana.no hoi, 250ok ua hoʻohuiʻia Nā lawelawe ʻikepili ʻo Microsoft Smart Network (SNDS) a me ka Spam Spal i loko o kahi UI maʻalahi Ua hōʻea kēia ʻike mai Microsoft ma ke ʻano he huikau, hōʻuluʻulu ʻole ʻia o ka ʻike maka, a ua hana iki kekahi mau mea kūʻai aku e hoʻomaikaʻi i ka ʻike o ka ʻai ʻana i kēlā ʻikepili. 250ok ua hele i waho o kā lākou ala e hana maʻalahi.
- Pahu Inbox - Pono nā mākeke i nā mea hana manawa maoli sophisticated e kōkua iā lākou e pae i ka pahu pahu. Hōʻike ʻo Inbox Informant iā ʻoe i ka nui o kāu leka i pae ai i ka pahu pahu, spam, a pehea ka nui i nalowale. Hiki iā ʻoe ke wāwahi i nā pilikia hoʻouna leka uila ma o ka hoʻouka kaua, kahi mea kōkua nui.
ʻO kekahi o nā ʻokoʻa nui aʻu i ʻike ai ma waena 250ok aʻo Return Path kahi mōhai papa inoa 250ok. Ma mua o ka hopu ʻia ʻana i ka hoʻohālikelike ʻana i ka uhi ʻana, ʻo nā hua wale nō i pili i nā mea hāʻawi leka i kahi āu e hoʻouna ai i nā leka. Manawa. 250ok kūkulu i kahi mea hoʻomohala huaʻano seedlist e kōkua iā ʻoe i ka laser i nā mea mālama i kēlā mea. Ma ke ʻano holoʻokoʻa, aia kekahi mau ʻokoʻa iki o ka papa inoa seedlist me nā ʻoihana ʻelua e paʻa nei i kahi mau hua kū hoʻokahi, akā ma laila kona parody ma kahi kokoke i nā hoʻokipa nui. Loaʻa paha i nā ʻoihana ʻelua ka mea āu e makemake ai a loaʻa mai paha. - Mea Leka uila - I ka honua i kipaku ʻia e ka ʻikepili, wehe a hōʻike ʻole ʻo CTR i ka moʻolelo piha. Leveraging 250ok's pixel kope me ka Email Informant haʻi iā ʻoe i nā mea kau inoa i heluhelu i kahi leka a no ka lōʻihi, a he aha ka ʻano o ka hāmeʻa a me ka ʻōnaehana e hoʻohana nei.
ʻO nā loulou a CTA paha i hana i ka ʻoi loa? Ke optimizing nei ʻoe i nā manawa hoʻouna? Kōkua ka mea leka uila iā ʻoe e hoʻomaopopo i nā mea e hana nei a me nā mea ʻole ʻole i hiki ai iā ʻoe ke hoʻoholo akamai, wikiwiki aʻe. - Hoʻolālā Mea Hoʻolaha - Pono kēlā me kēia mākeke leka uila e hana i kahi loiloi mua-lele e pili ana i ka hoʻolālā, no laila 250ok loaʻa nā hoʻopili waho o ka pahu me nā mea kūʻai aku alakaʻi alakaʻi Ka leka uila ma ka Acid a Litmus.
Hoʻomaʻo ka Designant Informant i kāu mea hana kūʻē i nā kānana spam maʻamau e like me Barracuda, Symantec, Spam Assassin, Outlook, a me nā mea hou aku i hiki iā ʻoe ke ʻike a hoʻoponopono i nā mea hoʻomaka spam ma mua o ka hoʻouka ʻana i kāu hoʻouka kaua.
Manaʻo wau he ʻelua mea like akā like ʻokoʻa nā mea kūʻai aku i ka manawa e hiki ai i ka leka uila kahi mea maikaʻi no ka ʻoihana. Inā ʻoe e kūʻai nei no ka polokalamu hoʻopakele, me nā pono DMARC, a i ʻole nā lawelawe kūkākūkā, paipai wau iā ʻoe e kāhea iā Return Path a 250ok no kahi demo, a hoʻohālikelike iā ʻoe iho.
Mahalo no ka heluhelu ʻana a inā he manaʻo paha kāu ma ka Ala Hoʻi a i ʻole 250ok nā huahana, e ʻoluʻolu e kaʻana like i kēlā ʻike me aʻu, a i ʻole a ʻōlelo ma lalo.
Kākau inoa no kahi Huakaʻi Huahana
Hōʻike: ʻO Oracle kahi inoa inoa inoa o Oracle Corporation a me / a i ʻole nā lālā. ʻO Return Path kahi inoa inoa inoa o Return Path, Inc. 250ok He inoa inoa inoa inoa o 250OK LLC. 250ok he mea kākoʻo o kā mākou pūnaewele a he hoa aloha wau no ka mea hoʻokumu Greg Kraios.
ʻO nā mea kūʻai aku leka uila maikaʻi maikaʻi loa, manaʻo wau e kahaha ka poʻe i ka leka uila ke hiki i ka ʻikepili maikaʻi aʻe.
ʻO ia wale nō ka mea i make i ke kūpono o kēia pou “250ok nā mea kākoʻo o kā mākou pūnaewele a he hoa aloha maikaʻi wau na ka mea hoʻokumu ʻo Greg Kraios”
ʻAe, he mau hoaaloha wau me Greg i loaʻa kēia hihiʻo ma mua o ke anahulu i hala a ke hoʻokūkū nei me kahi hui nunui me nā tona o nā kumuwaiwai kūʻai. Haʻaheo wau e kōkua i ka hoʻolaha ʻana i kāna ʻōlelo kupaianaha. A mahalo nui nō wau no kā mākou poʻe kākoʻo i kākoʻo i kēia pūnaewele a kōkua iaʻu e hāʻawi i ka ʻike hou aku i kā mākou poʻe heluhelu. He aniani moakaka nā hoʻolaha a pono e hoʻomaikaʻi ʻia, ʻaʻole e hoʻomāʻewaʻewa ʻia e kahi mea haʻi inoa inoa ʻole makaʻu hoʻi e hāʻawi i kahi inoa maoli a i ʻole kahi leka uila maoli.
ʻO kekahi mau mea kūʻai aku ʻē aʻe e ʻike nei i ke ālai ʻana ma nā hoa o Return Path? A mahalo no ka transparency, Douglas! E hoʻomanaʻo, ʻaʻole hana maikaʻi ʻole ʻia e hoʻopaʻi ʻia. 😉
Douglas, mahalo no kēia ʻatikala; ʻAe ʻae he mea nui ia e ʻike e pili ana i kāu mau koho ke koho ʻana i kahi hoa lawe. Hopohopo naʻe au i ka hiki ʻole iā ʻoe ke hōʻike i kahi kūlana kūlike ʻole i kāu hoʻohālikelike ʻana ʻoiai he pilina ʻoihana a pilikino me 250ok, e like me ka mea i kākau ʻia i kāu hoʻolaha ʻana. Ua ʻike wau i kekahi mau nīnau i loko o kāu kālailai ʻana i ke Ala Hoʻi, a hilahila wau ʻaʻole ʻoe i kiʻi mai iā mākou e kōkua e hoʻopihapiha i kēlā mau hakahaka. Ma ke ʻano he mea kūʻai aku kūʻai huahana no kā mākou leka uila Optimization Solution, ʻo wau nō - a ke hauʻoli nei au - e kōkua iā ʻoe e pane i kēlā mau nīnau.
No ka pane ʻana i kekahi o kāu mau nīnau - ʻae, ua ʻae nā lālā o kā mākou Pūnaewele ʻoihana Consumer i ka ʻaoʻao Return no ke kiʻi ʻana i kā lākou pahu leka uila a me ka ʻike pili. Hauʻoli wau i ka hāʻawi ʻana i ka ʻike hou aku e pili ana i kēia inā makemake ʻoe.
Ma Return Path, haʻaheo loa mākou i ka ʻikepili ʻokoʻa a mākou e hana nei i kā mākou hopena a me nā ʻike i hāʻawi ʻia i kēia ʻikepili i kā mākou mea kūʻai aku. ʻIke mākou he mea nui ka ʻike e pili ana i ka ʻikepili i ka holomua o ka papahana kūʻai leka uila, a he mea nui e hoʻoholo ana nā mea kālepa ma muli o ka ʻikepili mai kā lākou mea kākau inoa maoli. Kūpono mākou i ka ʻōlelo ʻana i nā mea kūʻai aku leka uila i makemake maoli e ulu i kā lākou papahana leka uila a ʻike i ka hoʻomaikaʻi ROI mai ka leka uila e pōmaikaʻi mai ka hana pū ʻana me Path Path Return. E like me kāu i ʻōlelo ai, loaʻa iā mākou ka ʻikepili, nā pili ʻoihana, a me ka ʻike leka uila akamai i hiki ke kōkua i ka poʻe kalepa e hoʻonui i kā lākou loaʻa kālā mai ka leka uila ma o ka hoʻonui ʻana i kā lākou leka uila ʻana, ke kūkulu ʻana i nā pilina mea kākau ʻoi aku ka maikaʻi, a me ka optimizing i kā lākou mau leka uila no ka hoʻomaikaʻi maikaʻi ʻana.
Ioana,
Mahalo no ka hoʻolōʻihi ʻana i ka manawa e hiki ai. ʻAʻohe kānalua o ka laulā, hiki, a me ke ala e hoʻi ai ke Ala Hoʻi i ka ʻoihana e hiki ai ke hoʻopakele. Mahalo no ka wehewehe ʻana i ka pilikia o ka ʻikepili.
Maikaʻi mau ka hoʻokūkū, a me ka hoʻohana ʻana i kahi pono hana no 250ok no kā mākou iho ESP, ua pīhoihoi loa mākou i nā hopena. No laila ʻoiai he hoa aloha wau a he mea kākoʻo lākou, ʻo mākou pū kekahi mea kūʻai aku a me ka mea hoʻohana o kā lākou paepae. ʻAʻole hoʻowahāwahā kēlā manaʻo paepae - ʻaʻole loa wau e hana i kahi ʻōlelo aʻoaʻo no kahi paepae aʻu i hoʻohana mua ʻole ai.
Mahalo Hou!
Doug
Ma ke ʻano he loea delivrability ma Palani, kahaha au i kou manaʻo iā RP e hoʻomaikaʻi i ka hoʻonui ʻana i ka hana ma Orange. ʻAʻole hoʻohana ʻo Orange i ka palapala hōʻoia RP.
ka nānā 'ole
ʻAe, hana lākou: https://blog.returnpath.com/orange-partners-with-return-path-to-maximise-its-subscribers-email-experience/
Makemake wau e pili ana i ka hoʻohālikelike kumu kūʻai pū kekahi. Ke hoʻohana nei wau i kēia manawa i ka 250ok i kēia manawa, akā kānalua wau e hele i kahi kaʻina demo me ka ʻike ʻole i ka hoʻohālikelike kumu kūʻai ma waena o 250ok a me ke ala hoʻi.