Pehea e hoʻonohonoho ai i kahi Funnel Kūʻai Pūnaewele 5-Step Maʻalahi

Pehea e kūʻai aku ai i ke funnel

I loko o nā mahina i hala iho nei, ua neʻe nā ʻoihana he nui i ka kūʻai pūnaewele ʻana ma muli o COVID-19. Ua haʻalele kēia i nā hui he nui a me nā ʻoihana liʻiliʻi e ʻumeʻume nei e hoʻopuka me nā hoʻolālā kūʻai wikiō pono, ʻo ia hoʻi kēlā mau ʻoihana i hilinaʻi nui i nā kūʻai aku ma o kā lākou mau hale kūʻai brick-mortar 

ʻOiai ʻo nā hale ʻaina, nā hale kūʻai liʻiliʻi, a me nā mea ʻē aʻe he nui e hoʻomaka hou nei e wehe hou, maopopo ka haʻawina i aʻo ʻia i loko o nā mahina i hala aku nei.

No kekahi, hiki i kēia ke hoʻoweliweli ma muli o ke kūʻai pūnaewele ʻana he hana hou. Me he mea lā he helu palena ʻole o nā pono hana, nā kahawai, a me nā paepae i hiki i kekahi ke hāʻawi aku.

I kēia lehulehu, e ʻōlelo wau ʻaʻole hopohopo - ʻaʻole paʻakikī ka hokona pūnaewele ʻana e like me ka mea.

I ka ʻoiaʻiʻo, ʻelima wale nō mau ʻanuʻu maʻalahi āu e pono ai e hoʻomaka e hoʻomaka me kāu hokona pūnaewele ʻana a hana ia nāu.

Nā ʻanuʻu 5

  1. E hana i kahi laina hoʻokahi
  2. Wireframe kāu pūnaewele
  3. E hana i kahi mea hana kēpau
  4. Hana i kahi kaʻina leka uila kūʻai
  5. Hana i kahi kaʻina leka uila

ua kūʻai maʻalahi ʻia ka mākeke

ʻO kēia mau ʻanuʻu ʻelima ke kiʻina kūʻai aku i kākau ʻia e Donald Miller lāua ʻo Kauka JJ Peterson i loko o ka puke Hana maʻalahi ʻia ke kūʻai aku ʻana. Hoʻohui like, hana lākou i ka mea a mākou e kapa mau ai he funnel marketing / sales.

ʻOiai hiki iā ʻoe ke kiʻi i kahi kikoʻī kikoʻī o kēlā me kēia ʻanuʻu i loko o ka puke, e hōʻike maʻalahi wau i kēlā me kēia ʻanuʻu, wehewehe i ke kumu e pono ai ʻoe i kahi ʻanuʻu kikoʻī ma ke kūʻai aku pūnaewele ʻana, a hāʻawi iā ʻoe i kahi mea hana hiki ke hoʻohana koke ʻia. .

Mākaukau e lele i kāu hoʻomaka pūnaewele? E luʻu kākou i loko.

Pani 1: ʻO ka Liner hoʻokahi

ʻO kāu laina hoʻokahi he 2-3 mau ʻōlelo e wehewehe i ka pilikia āu e kōkua ai i nā mea kūʻai aku e hoʻoponopono, kāu hopena i kēlā pilikia (ie kāu huahana / lawelawe), a me nā hopena e hiki i ka mea kūʻai aku ke manaʻo ma hope o ka hana ʻana me ʻoe.

ʻO ke kumu a mākou e hoʻomaka ai me ka liner hoʻokahi ma muli o kona loea. Hiki iā ʻoe ke noi i kāu laina hoʻokahi i kāu kaha leka uila, nā kāleka ʻoihana, nā waiwai leka pololei, ka pūnaewele, a me kahi hui holoʻokoʻa o nā waiwai ʻē aʻe. ʻAʻole palena ia i kāu waiwai kūʻai pūnaewele wale nō.

He mea maʻalahi ke kumu o ka liner hoʻokahi - pique hoihoi i kāu mīkini - a hana ʻia e ka hoʻomaka ʻana me ka pilikia āu e hoʻoponopono ai no nā mea kūʻai aku. Inā hiki iā ʻoe ke hoʻokau i ka hoihoi o kāu mea kūʻai aku i kāu brand, a laila e neʻe lākou i ka ʻaoʻao aʻe o ka funnel. No laila e lilo i mea kikowaena i ka wā e hana ana i kāu laina hoʻokahi.

KaʻAnuʻu Hana - E hana i kāu laina hoʻokahi ma ka haʻi ʻana i ka pilikia i kū i mua o kāu mea kūʻai aku, a ukali ʻia e ka hopena āu e hāʻawi nei, a me nā hopena e hiki i kāu mea kūʻai aku ke manaʻo ma hope o ka hana ʻana me ʻoe.

KaʻAnuʻu 2: Wireframe kāu pūnaewele

ʻO ka hana hou i loko o kāu funnel kūʻai e hoʻolālā a hoʻomohala i kahi pūnaewele e holo pono. ʻIke wau he mea hoʻoweliweli iki kēia akā hiki iā ʻoe ke outsource mau i kāu pūnaewele i kahi ʻoihana inā ʻaʻole ʻoe no ia. 

Pono ka maʻalahi a me ka mōakāka o kāu pūnaewele a manaʻo ʻia he mea kūʻai aku. Nui loa nā ʻona ʻona e nānā i kā lākou pūnaewele ma ke ʻano he kūpaʻa ke pono e hoʻonui i kālā hou nāu. ʻO nā loulou liʻiliʻi ka ʻoi aku ka maikaʻi, a hou, ʻo ka nui o kāu kamaʻilio e pili ana i nā pilikia i kū i mua o nā mea kūʻai aku a me kāu hopena, ʻoi aku ka maikaʻi.

ʻO ke kumu a mākou e hoʻokomo ai i kahi pūnaewele i ka funnel kūʻai no ka mea ʻo ia paha ka wahi mua e hana pū ai ka poʻe me ʻoe ma ka pūnaewele. Ke pique ʻoe i kā lākou hoihoi me kāu laina hoʻokahi, makemake mākou e hāʻawi i ka poʻe i kahi ʻike hou aʻe a neʻe iā lākou i kahi kokoke i kahi kūʻai.

KaʻAnuʻu Hana - ʻOiai e hoʻolālā ana i kāu pūnaewele, pono ʻoe e noʻonoʻo ma o kāu kāhea mua ʻana (CTA). ʻO ia ka hana a nā mea kūʻai aku e hiki ai ke hana pū me ʻoe. He mea maʻalahi paha kēia e like me ka "kūʻai" a i ʻole kekahi mea ʻoi aku ka paʻakikī e like me "e kiʻi i kahi koho". ʻO nā mea āpau e pili ana i kāu ʻoihana. E noʻonoʻo ma o kāu CTA mua a hana ia i kāu hana hoʻolālā pūnaewele e hoʻemi iki i ke koʻikoʻi ke hele ʻoe i laila.

KaʻAnuʻu Hana 3: Hana i kahi-Generator

Eia kahi e ʻike ai mākou i ka corong kūʻai aku i kahi ʻano kuʻuna. ʻO kāu mea hana kēpau kahi waiwai hoʻoiho i hiki i kahi mea kūʻai aku kūpono ke loaʻa i pānaʻi no kā lākou leka uila. Manaʻo wau ua ʻike ʻoe i nā tona o nā laʻana ma ka pūnaewele.

Makemake wau e hana i kahi PDF maʻalahi a i ʻole wikiō pōkole i hiki i nā mea kūʻai aku ke loaʻa inā hāʻawi lākou iaʻu i kā lākou leka uila. ʻO kekahi mau manaʻo no ka mea alakaʻi alakaʻi hiki ke lilo i nīnauele me kahi loea ʻoihana, kahi papa inoa, a pehea pehea e wikiō ai. Aia nō ia iā ʻoe a me nā mea āu e manaʻo ai e hāʻawi i ka waiwai i kāu mea e hoʻolohe nei.

ʻO ke kumu o ka mea hana kēpau e loaʻa ai ka ʻike pili o ka mea kūʻai aku. ʻOi aku paha, inā hoʻoiho kekahi i kāu alakaʻi alakaʻi, manaolana maikaʻi lākou a makemake hoihoi paha i kāu huahana / lawelawe. Ke hoʻololi nei i kahi leka uila no kāu mea hana kēpau kahi ʻanuʻu hou aʻe i loko o ka funnel kūʻai aku a hoʻokahi ʻanuʻu kokoke i kahi kūʻai.

KaʻAnuʻu Hana - Brainstorm kahi ʻāpana o ka ʻike e lilo i waiwai i kāu mea hoʻolohe a me ka mea e hoʻowalewale iā lākou e hāʻawi iā ʻoe i kā lākou leka uila. ʻAʻole pono ia e paʻakikī, akā pono ia e pili a waiwai hoʻi i ka poʻe āu e hoʻāʻo nei e kūʻai aku.

KaʻAnuʻu 4: Hana i kahi Pūnaewele Email Kūʻai

Komo mākou i kēia ʻāpana o kā mākou punahele kūʻai. ʻO kāu kaʻina leka uila kūʻai he 5-7 mau leka uila i hoʻouna ʻia i kāu mea kūʻai aku ke manawa e hoʻoiho ai i kāu generator-lead. Hiki ke hoʻouna ʻia i kēia mau lā i kahi mau lā a i ʻole he mau pule kaawale e pili ana i ke ʻano o kāu ʻoihana.

Pono e hoʻomākaukau ʻia kāu leka uila mua i ka lawe ʻana i ka mea hana kēpau āu i hoʻohiki ai ʻaʻohe mea hou aʻe - e maʻalahi. A laila pono ʻoe i nā leka uila e hiki mai ana i kāu kaʻina e nānā i nā hōʻike a me ka lanakila ʻana i nā kūʻē maʻamau i ke kūʻai ʻana i kāu huahana / lawelawe. ʻO ka leka uila hope loa i ke kaʻina kūʻai aku he leka uila kūʻai pololei. Mai hoʻohilahila - inā hoʻoiho kekahi i kāu alakaʻi alakaʻi, makemake lākou i kāu. Pono lākou e hōʻoia iki.

Hoʻomaka mākou i kēia manawa e ʻike i nā mea kūʻai aku e lilo i mau mea kūʻai aku maoli. ʻO ke kumu i loaʻa iā mākou kahi kaʻina kūʻai automated no ka mea mai wela ʻoe i ka hoʻāʻo ʻana e kūʻai aku i kāu mau prospect - hiki iā ʻoe ke kau i kēia mau mea āpau ma ka autopilot. A ʻo ka pahuhopu o kāu kaʻina kūʻai aku he wehewehe ponoʻī - pani i ka ʻaelike!

KaʻAnuʻu Hana - E noʻonoʻo e pili ana i nā leka uila 5-7 āu e makemake ai i kāu kaʻina kūʻai (me ka hāʻawi ʻana i ke alakaʻi-generator, nā hōʻike, ka lanakila ʻana i nā mea kūʻē, a me kahi leka uila kūʻai pololei) a kākau iā lākou. ʻAʻole pono lākou e lōʻihi a paʻakikī paha - i ka ʻoiaʻiʻo, ʻoi aku ka maʻalahi o ka maʻalahi. Eia naʻe, ʻo ka lula gula ka mea pili a hoihoi.

KaʻAnuʻu Hana 5: Hana i kahi Pūnaewele Email Nurture

ʻO kāu kaʻina leka uila hānai ma kahi o 6-52 mau leka uila e pili ana i ka hoʻoulu a me ka gung-ho āu e pili ana i ka kūʻai aku leka uila. Hoʻouna pinepine ʻia kēia mau leka uila i kēlā me kēia pule a hiki ke lilo i mea mai nā ʻōlelo aʻoaʻo, nā nūhou a ka ʻoihana / ʻoihana, pehea-i, a i ʻole nā ​​mea ʻē aʻe āu e manaʻo ai he waiwai i kāu mea hoʻolohe.

ʻO ke kumu o kā mākou hanai hānai no ka mea ʻoiai ma hope o ka hoʻoiho ʻana i kāu alakaʻi alakaʻi a hele i kāu kaʻina kūʻai aku, ʻaʻole mākaukau paha kekahi mau mea kūʻai aku e kūʻai. Ua maikaʻi. Eia nō naʻe, ʻaʻole makemake mākou e lilo i kēia mau mea kūʻai aku. No laila, hoʻouna mau ʻoe iā lākou i nā leka uila e hoʻomanaʻo iā lākou ʻo kāu huahana / lawelawe ka hopena i ko lākou pilikia.

Hiki inā ʻaʻole heluhelu ka poʻe a wehe paha i kāu leka uila. He mea waiwai nō kēia kaʻina no ka mea ke hōʻike ʻia nei kou inoa lepa i kā lākou pahu leka uila, ka mea pinepine ia ma kā lākou hāmeʻa lawe lima. No laila, hoʻomanaʻo mau ʻia nā prospect e ola ana kāu ʻoihana.

Ke hele ka poʻe kūʻai aku i kēia kaʻina hānai hiki iā ʻoe ke hoʻonoho iā lākou i kahi kaʻina hanai ʻē aʻe a i ʻole hoʻoili iā lākou i kahi kaʻina kūʻai ʻē aʻe. Ke hōʻoia nei ʻaʻole e nalowale ana kekahi iā ʻoe i loko o kāu funnel a ʻoihana ka luna o ka noʻonoʻo.

KaʻAnuʻu Hana - E hoʻoholo i ke kumuhana no kāu kaʻina leka uila. E hoʻouna ana ʻoe i nā ʻōlelo aʻoaʻo e pili ana i kāu ʻoihana? Pehea? Nūhou ʻoihana? A i ʻole he mea ʻē aʻe paha. Hoʻoholo ʻoe.

Panina

Aia iā ʻoe ia! ʻO kahi funnel kūʻai ʻelima pae i hiki iā ʻoe ke hoʻokō iā ʻoe iho a i ʻole me kāu hui.

Inā he pilikia ka hoʻololi ʻana i ka kūʻai pūnaewele ʻana, a laila e hoʻāʻo i kēia ʻōnaehana maʻalahi. Ke hoʻohiki nei wau e ʻike ʻoe i nā hopena ʻoi aku ka maikaʻi ma mua o ka loaʻa ʻole o ka hoʻolālā pūnaewele. 

A inā hoihoi ʻoe i ke aʻo hou ʻana e pili ana i ka ʻoihana nāna i hoʻokumu i kēia kumu kūʻai funnel kūʻai aku, e nānā StoryBrand.com. Loaʻa iā lākou kekahi nā papa hana ola a nā papa hana pilikino e aʻo iā ʻoe a me kāu hui i kā lākou papahana maʻalahi.

Inā makemake ʻoe e hana i kahi pune kūʻai no kāu ʻoihana ma hope o nā loina StoryBrand, a laila e kī i kā mākou hui ma ʻOihana Boon.

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Eia i kāu pune kūʻai a me ka ulu ʻana o ka ʻoihana.

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