7 kumu no ke aha i make ai nā ʻano alakaʻi

7 kumu no ke aha i make ai nā ʻano alakaʻi

Ke ʻimi mau nei nā mea kūʻai uila ʻelua a me nā hale kūʻai brick & mortar i nā ala hou a hou e hopu i nā alakaʻi hou aʻe a hoʻolilo iā lākou i mau mea kūʻai aku. ʻO ka ʻōlelo ʻana he hana nui kēia e lilo ia i mea hoʻowahāwahā loa, no ka mea ʻo ka hiki ʻana mai o ka pūnaewele ka mea i hoʻonāukiuki i ka hoʻokūkū no kēlā me kēia ʻoihana e noʻonoʻo pono ʻia.

I loko o nā makahiki, waiho nā mea kūʻai i nā palapala "Kāhea iā māua" ma kā lākou pūnaewele me ka lana o ka manaʻo e hoʻopili pū nā mākaʻikaʻi hoihoi iā lākou. ʻO kēia mau palapala "Kāhea iā māua" nā mea i kapa ʻia e nā mea kalepa uila ʻo "Static Lead Forms;" a ʻoiai lākou e lawelawe ana i kahi kumuhana ma kahi o 10-15 mau makahiki i hala aku nei, ʻaʻole like ka maikaʻi me ka ma mua. I ka ʻoiaʻiʻo, e hele wau i ka ʻōlelo ua make maikaʻi lākou.

E like me kaʻu i ʻōlelo ai ma nā ʻatikala i hala iho nei, e lilo ana ka mea pāʻoihana laulaha i mea kaulana loa i waena o nā mea kūʻai aku (ʻo ka digital a me ka brick & mortar), a ke hoʻololi nei i ka pono no nā ʻano kēpau. Eia nō naʻe, ke nīnau nei paha ʻoe iā ʻoe iho "Inā hoʻohana mau nā mea kūʻai aku i nā ʻano static static, no ke aha ʻoe e manaʻo ai ua make?"

Eia nā kumu 7 no ke aha i make ai nā ʻano alakaʻi.

1. ʻAʻole makemake kekahi e hoʻopihapiha i nā ʻano kūpaʻa

I nā makahiki i hala iho nei, ua lilo nā ʻano static kēpau i mea ʻole ma mua o kahi mea hoʻonaninani. ʻAʻohe mea e nānā pono i nā ʻano alakaʻi hou; a ʻo ka ʻoiaʻiʻo, ʻaʻole loaʻa i kēlā mau mea kūʻai aku kekahi mea waiwai mai ka waiho ʻana i kā lākou ʻike. Ma hope o kā lākou hoʻouna ʻana i kā lākou ʻike pili, me he mea lā hele ia i loko o kahi lua ʻeleʻele ... a hiki i ka wā i hea aku ai kahi luna kūʻai iā lākou, ʻoiaʻiʻo nō.

Ma hope o ka waiho ʻana o nā mea kūʻai aku i kā lākou ʻike pili, ʻo ka manaʻolana e hōʻea hou kekahi mai ka ʻoihana me ka ʻike a me nā kumuwaiwai a lākou e ʻimi nei. I kēia manawa, inā ua aʻo wau i kekahi mea ma ke ʻano he mea kūʻai aku ma ka pūnaewele pinepine, ʻo ke kumu maoli o kēia ʻano hana e kiʻi i kā lākou ʻike pili a kūʻai aku iā lākou i kekahi mea. I kekahi manawa hānai ʻia nā alakaʻi, a i kekahi manawa ʻaʻole. Ma kēlā a me kēia ala, ʻo ka hapa nui o nā mea kūʻai e ʻoluʻolu e hoʻopihapiha i kahi palapala alakaʻi aia paha ma ka piko o ka funnel kūʻai (a i ʻole i ka pae noiʻi) - no ka mākaukau ʻole e kūʻai.

laila ia kahi kiko i ka manawa ke hoʻopiha nei i kahi palapala kēpau kūleʻa kahi mea a nā mea kūʻai aku e kiʻi ai i ka ʻike hou aku. Eia nō naʻe, me ka hiki ʻana mai o ka pūnaewele, ua lilo nā mea kūʻai aku i mea koho e pili ana i nā huahana a me nā lawelawe a lākou e hoʻopukapuka ai - a pēlā nō hoʻi. Nui aʻe nā koho no nā mea kūʻai aku e koho mai ai, no laila ke lawe nei lākou i ka manawa e hana i kēlā noiʻi. Inā lākou e ʻimi nei i ka ʻike hou aku, ʻaʻole makemake lākou e kūʻai koke ʻia aku.

ʻO nā ʻike interactive (a i ʻole nā ​​ʻano alakaʻi alakaʻi pākiki) e kiʻi wikiwiki i nā ʻano kēpau kūpaʻa ma ke ʻano he ala i makemake ʻia no ka hopu alakaʻi i waena o nā ʻoihana pūnaewele. ʻO ke kumu o kēia no ka mea ʻae ia i nā mea kūʻai aku e kamaʻilio kūkākūkā 2-ala me kāu pūnaewele i mea e loaʻa ai nā pane a lākou e ʻimi nei.

E ʻōlelo mākou, no ka laʻana, makemake ka mea kūʻai aku e ʻike i nā koho kālā kūpono no ko lākou kūlana ma mua o ke kūʻai ʻana i nā lako. ʻO kahi laʻana maikaʻi o kahi ʻike kūkākūkā waiwai nui kahi loiloi e loiloi i kahi mea kūʻai ma ke kumu pākahi (ma muli o ka ʻike kū hoʻokahi a lākou e hāʻawi ai) a hāʻawi iā lākou i kahi hopena kūpono. ʻO kēia, ʻoiaʻiʻo, alakaʻi i kā mākou helu aʻe ....

2. Hana nā ʻike laulima i nā helu ʻoi aku ke kiʻekiʻe

ʻAʻole like me nā ʻano alakaʻi kēpau, ʻae maoli nā ʻike pākaha i nā mea kūʻai aku e kamaʻilio me kāu pūnaewele. Ma kahi o ka "hoʻopihapiha i nā hakahaka" (Inoa, e-leka uila, kelepona, nā manaʻo), hana ʻia kahi kamaʻilio ma o nā nīnau a me nā pane. Ma muli o kēia, ʻoi aku ka kiʻekiʻe o ka helu o ka hoʻopili pūnaewele ma mua o nā pūnaewele me nā ʻano kēpau kūpaʻa.

ʻO kekahi o nā ʻano ʻike pākaha maʻamau ka helu. I kahi ʻike loiloi, noi aku nā māka i nā nīnau i nā mea kūʻai aku ʻokoʻa e huki i nā hopena e pili ana iā lākou a hāʻawi iā lākou i kahi hopena kūpono i kā lākou pilikia o kēia manawa. E ʻōlelo mākou, no ka laʻana, kipa aku kahi mea kūʻai aku i kahi pūnaewele o ka hale apartment a ke hoʻāʻo nei e ʻike i kahi hoʻolālā papahele a lākou e hele pū ai (a nui nā mea e koho ai). ʻIke ʻia he pilikia maʻamau kēia no nā mea hoʻolimalima prospective he nui. ʻO kahi ala maikaʻi e hoʻonā i kēia pilikia a hoʻonui i ka hilinaʻi o nā mea kūʻai aku e hana i kahi loiloi e hāʻawi i nā manaʻo hoʻolālā papahele. I loko o ka ʻike, e nīnau ana ka pūnaewele i nā nīnau koho nui e pili ana (Ex: "Ehia mau kānaka i kou ʻohana? He mau keiki kāu? He nui nā holoholona?, A pēlā aku.") A me nā pane i hāʻawi ʻia e ka mea kūʻai aku e hāʻawi i kahi hopena. .

I kēia manawa, maopopo iā ʻoe i kaʻu e ʻōlelo nei ke ʻōlelo wau "hiki i nā mea kūʻai ke kamaʻilio me kāu pūnaewele?" Nīnau ka pūnaewele i nā nīnau a pane ka mea kūʻai aku me nā pane i kēlā mau nīnau. Ma muli o ka lōʻihi o ke kamaʻilio ʻana ma mua o ka hoʻopihapiha ʻana i kahi palapala, ʻo ia hoʻi ʻoi aku ka lōʻihi o ke komo ʻana ma kāu pūnaewele. Hoʻohui ʻia, ma hope o ka hāʻawi ʻia ʻana o kahi mea kūʻai me kahi hopena kūpono (e ʻōlelo mākou, no ka wehewehe ʻana, he lumi moe 2, lumi papa lumi ʻauʻau 1.5) maikaʻi nā manawa kūpono e makemake ka mea kūʻai aku e noho ma kāu pūnaewele a hana i ʻimi noiʻi hou aʻe e pili ana i kēlā hopena (a i ʻole ka papahele papa, ma kahi). ʻAʻole hāʻawi nā palapala kūmole kūleʻa i kahi hopena koke; no laila he aha ke kumu maoli e noho ai kahi mea kūʻai ma kāu pūnaewele a kāhea ʻia e ka mea kūʻai aku? ʻO kēia ke kumu i haʻahaʻa loa ai ka hoʻopili ʻana ma nā pūnaewele me nā ʻano kēpau kūpaʻa.

3. Me ke komo ʻana i kahi kiʻekiʻe e piʻi i luna nā hoʻololi kiʻekiʻe

E like me kaʻu i ʻōlelo ai ma mua, makemake ʻole nā ​​poʻe i ka hoʻopiha ʻana i nā ʻano kēpau kūpaʻa. Eia hou, lilo kā lākou ʻike i kahi hakahaka ʻike ʻole ʻia (a hiki i ka wā e badgered ʻia ai lākou e kahi mea kūʻai aku, ʻo ia ka hihia pinepine) a ʻaʻole lākou e loaʻa koke i kekahi mea waiwai ma hope o kā lākou hoʻouna ʻana i kā lākou ʻike pili. I nā ʻano he nui, manaʻo ka poʻe kūʻai aku ua wili ʻia lākou. Ua hoʻohiki ʻia lākou i kahi mea waiwai, akā ʻaʻole e loaʻa mau. ʻO kēia ke kumu e hoʻopihapiha ʻole ai nā mea kūʻai i nā palapala kūmole kūpaʻa.

ʻO kekahi o nā kumu nui e kūleʻa nui ai nā hana pilina ʻo ia no ka mea ʻae ia i nā mana e hoʻohiki i nā ʻōlelo hiki iā lākou ke mālama. Ma kahi o ke kali ʻana no ka ʻike hou aku mai kahi luna kūʻai aku, hiki iā lākou ke loaʻa kahi hopena i loko o kekahi mau minuke. Inā hōʻoia ʻia nā mea kūʻai i nā hopena koke, ʻaʻole lākou e hoʻomaka i ka ʻike; e hoʻopau lākou i ka ʻike a hoʻololi mai kahi mea kūʻai aku i alakaʻi alakaʻi piha. ʻAʻole makemake nā mea kūʻai aku e kali i kahi kanaka ʻē aʻe e hāʻawi iā lākou i ka waiwai kalepa o kā lākou kaʻa, a ʻaʻole lākou makemake e kūʻai aku i kahi papahele papahele pono ʻole i loko o kahi lumi hale. E hoʻokomo nā mea kūʻai i kā lākou mau hua i hoʻokahi hīnaʻi ma mua o ka hele ʻana i kahi wā kūʻai / hoʻolimalima.

ʻO ka hopena i ka pilikia o ka mea kūʻai aku ka mea hōʻeuʻeu hope loa no lākou e hoʻopau ana i kahi ʻike. Manaʻo wau, ʻoiaʻiʻo - e lōʻihi paha ka lōʻihi o nā ʻike kamaʻilio (ʻoiai e pane ana nā mea kūʻai aku i nā nīnau e loaʻa ai kā lākou hopena), akā inā e loaʻa koke kahi mea waiwai e kōkua iā lākou me kā lākou hoʻoholo kūʻai, e lawe lākou i ka manawa keu. A akā maopopo iā mākou, hiki i nā mea hōʻeuʻeu ke lilo i mea āu e makemake ai. Hiki iā ia ke lilo i waiwai kūʻai, kahi loiloi (a i ʻole hōʻike), kahi coupon a i ʻole uku hoʻēmi, kahi puke e - inā he makemake kou puʻuwai.

7 kumu no ke aha i make ai nā ʻano alakaʻi

4. Hoʻonohonoho kiʻekiʻe ʻia nā ʻike pākea

He mea ʻole e kipa i kāu pūnaewele, e nānā pinepine a hana nā ʻano static i nā ala like. Aia kahi hakahaka e hoʻopiha ai i kou inoa, kāu helu kelepona, kāu leka uila, a i kekahi manawa aia kahi no nā nīnau a i ʻole nā ​​manaʻo. ʻO ia ke ʻano o ka piha piha o nā ʻano kēpau kūpaʻa. I kekahi manawa hiki iā ʻoe ke hoʻololi i kahi nīnau, a ʻaʻole hiki iā ʻoe i kekahi manawa. ʻO kēlā me kēia ala, he moku nui ia e hopu i ka ʻike pili - a ʻaʻohe mea ʻē aʻe ma mua o kēlā.

ʻO nā ʻike kuikawa, eia naʻe, ʻaneʻane kokoke i nā manawa pau ʻole no ka hoʻoponopono ʻana. ʻAʻole mālama nā ʻike launa pū i kāu mau pahuhopu ʻoihana, akā mālama lākou i nā pono o kāu mea kūʻai aku. ʻO ka stipulation wale nō i nā ʻike āu e hana ai ke hoʻohiki ʻoe i kahi mea waiwai. Hiki iā ia ke loiloi, kahi uku hoʻēmi, kahi waiwai kālepa, kahi komo sweepstakes - nā mea āpau e hoʻowalewale i kāu kumu kūʻai mea lawa e kiʻi iā lākou e hoʻopau i kahi ʻike.

Ma waho o ka hiki ke hoʻopilikino i ka ʻano ʻike maoli (a hoʻopilikino i nā nīnau), ʻo ka mea ʻoluʻolu ʻē aʻe ka mana piha o kāu māka ma luna o ka hiʻona o kahi ʻike pilina. ʻO nā mea āpau mai ka hoʻolālā kala, i ke kiʻi, a me ka mea nui loa, ka hōʻailona, ​​a pau i ka manaʻo o ka mea hana. He aha ke ala e ʻoi aku ai ka maikaʻi i kāu māka ma mua o ka hoʻopili ʻana iā ia me kāu ʻano pākuhi pili? ʻAʻole wale e ʻike ka mea kūʻai aku ke hele pololei nei ka ʻike iā ʻoe, akā e hāʻawi ka mana i ka manaʻo e kiʻi pololei nei lākou i kā lākou e noi nei.

Kuhi wau ka manaʻo aʻu e hoʻāʻo nei e hoihoi i kēia mau ʻano ʻike āpau. ʻAʻole ia he pepa maʻalahi e ʻae wale iā ʻoe e komo i ka ʻōlelo. ʻAʻole pono nā mea kūʻai aku e "ʻōlelo i ka paia." Hiki i kāu pūnaewele ke hōʻiliʻili i kahi ʻike kikoʻī mai kahi mea kūʻai aku a hana i kahi mea waiwai e pili ana i ka ʻike i hōʻiliʻili ʻia. ʻAʻole hiki i kahi palapala kēpau kūpaʻa ke hana i kēlā.

5. ʻOi aku ka maʻalahi o ka hoʻokaʻawale ʻana iā ʻoe iho mai kāu mau hoʻokūkū

ʻOiai ʻaʻole he ala kaulana nā ʻano static kēpau no nā mea kūʻai mai e nīnau e pili ana i ka ʻike hou aku, aia nō he mau tona o nā ʻoihana e koho e paʻi i kēia mau palapala ma kā lākou pūnaewele. A ʻoiai e hoʻonui mau ana ka nui o nā mana lepera i nā ʻike kuʻina, e kū paha kāu māka i waena o kāna mea hoʻokūkū. No ke aha mai? ʻĀ, e haʻi i ka mea maopopo - ʻaʻole nā ​​kānaka āpau e hoʻohana i ka ʻike pili no kā lākou pono e pono ai ke alakaʻi. Inā hoʻonohonoho ʻoe i kekahi ʻano o ka ʻike pili ma kāu pūnaewele, e kū koke i kāu poʻe kūʻai. Ma kahi o ka hoʻopihapiha ʻana i ka palapala kūmau maʻamau a ke kali nei no kahi pane, pane lākou i nā nīnau a me kekahi mea waiwai. ʻO ka ʻike wale nō ka ʻokoʻa loa.

ʻO ka lua, ʻaʻole pono mākou e hoʻopoina e pili ana i ka hiʻohiʻona pilikino o nā ʻano alakaʻi interaktif. ʻAʻole wale ka hiʻohiʻona laulā o ka palapala alakaʻi interaktif e kū i waho i ka manaʻo o ke kanaka, akā ʻo ka ʻike maoli (ka loiloi, ka loiloi ʻana i ke kālepa, ka nīnau, ka pāʻani, a me nā mea ʻē aʻe. hana nei…. i kēia manawa

6. ʻAʻole hiki ke kiʻi i nā palapala kū i ke kiʻi i ka nui o nā ʻikepili Digital Pono

He aha nā māla maʻamau āu e ʻike ai i kahi kēpau kēpau kūpaʻa? Ka inoa, kelepona, ka leka uila, ke ʻano o ka nīnau (pinepine hāʻule i lalo) a i kekahi manawa kahi no nā manaʻo a me nā nīnau. ʻAʻole kēlā he nui o ka ʻike, ʻeā? ʻAʻole hāʻawi ka ʻike pili o ka mea kūʻai i kekahi ʻike i ka mea e kū hoʻokahi ai kēlā mea kūʻai. ʻAʻohe ʻikepili e pili ana i nā makemake kūʻai, nā wā kūʻai, nā makemake o nā mea kūʻai aku - holo mau ka papa inoa. Ma muli o ka liʻiliʻi o ka hana pilikino e pili ana me nā ʻano kēpau kūpaʻa, ʻaʻole hiki iā ʻoe ke nīnau i nā mea kūʻai aku i nā nīnau e pili ana i nā mea āu e makemake ai e ʻike hou aʻe.

Hāʻawi ʻia i kahi ʻano alakaʻi alakaʻi interactive i hiki ke hana ʻia, piha ka mana o kāu brand ma luna o nā nīnau a pau i nīnau ʻia. Inā makemake ʻoe e aʻo hou aʻe e pili ana i ka makemake o ka mea kūʻai aku i ke kūʻai ʻana a i ʻole inā hoihoi lākou i ke aʻo ʻana e pili ana i nā koho kālā, ʻo kāu wale nō e noi ai. He mea nui e nīnau i kēia mau nīnau kikoʻī o kāu mau mea kūʻai aku no ka mea kōkua ia iā ʻoe (ka māka mākeke) e loaʻa ka ʻike ʻoi aku ka maikaʻi o kāu waihona mea kūʻai aku a pehea e kūʻai aku ai iā lākou i ka wā e hiki mai ana.

Ma waho aʻe o ke kōkua ʻana aku i nā mea kalepa uila e like me ʻoe iho, hiki i kāu hui kūʻai (inā pili) ke kānana i ka ʻike i loaʻa i kēlā me kēia pae, kūkulu i nā ʻikepili mea kūʻai a hoʻomaʻamaʻa i kā lākou ukali ma muli o ka ʻike kū hoʻokahi i kā lākou ʻike.

7. Hoʻopaʻa ka poʻe kūʻai aku i ka ʻike hou aku

Me ka hiki ke nīnau i nā nīnau kūikawā, hāʻawi pū nā ʻike pākaha i nā mana me ka manawa kūpono e hoʻomaopopo a hoʻomau i ka noʻonoʻo. Ma hope o ka hoʻopau ʻana o kahi mea kūʻai aku i kahi ʻike pilina ma kāu pūnaewele (a loaʻa iā lākou ka mea hōʻeuʻeu ma ke ʻano o ka loiloi, loiloi, hoʻēmi kālā, a pēlā aku), hiki i kāu laikini ke hāʻawi i ka ʻike hou aku - malia paha pehea e hoʻohana pono ai i ka hoʻonāukiuki a lākou. hāʻawi ʻia. E ʻōlelo mākou, no ka laʻana, he mea kūʻai aku ʻoe e kipa aku nei i kahi pūnaewele o ka poʻe kalepa. Hoʻopau ʻoe i kahi loiloi kālepa a laila hāʻawi ʻia ʻoe me ka waiwai o kāu kālepa.

No laila, ʻeā? ʻĀ, hāʻawi paha kēlā mea kūʻai aku i ka ʻike hou aku i ka mea hiki iā lākou ke hana e hōʻoia i kēlā mau mea nā alakaʻi alakaʻi i hopu ʻia ke kiʻi nei i ka waiwai nui loa mai kā lākou kālepa. Hiki iā ia ke ʻano o nā koho ʻike kuʻuna keu. Hiki i kekahi ʻike ke loiloi inā kūʻai paha lākou i "hoʻohana a i ʻole hou," a ʻo kekahi e pili ana i ka loaʻa ʻana o nā koho kālā maikaʻi loa. ʻO kēlā me kēia ʻike i koho ʻia, hiki i kēlā ʻike hou aʻe ke ʻae i nā mea kūʻai aku e noʻonoʻo maoli e pili ana i kēlā me kēia hoʻoholo a lākou e hoʻoholo ai. Eia kekahi, e hoʻopono loa kākou - ʻoi aku ka nui o ka manaʻo o lākou a ʻoi aku ka nui o kāu kūleʻa, ʻo ka mea nui paha e hoʻomanaʻo wale ka mea kūʻai aku i kāu māka.

5 Comments

  1. 1

    Ua ʻike maoli mākou i kēia. Ua lilo nā ʻano kūpaʻa i mau pahele spam ʻoiai nā loiloi a me ka launa pū ʻana, e ʻimi nei i nā ʻaoʻao i nā alakaʻi maikaʻi a me nā hoʻololi ʻana. ʻAtikala weliweli!

  2. 2

    Loaʻa iā ʻoe kahi hiʻohiʻona maikaʻi loa o kēia? Manaʻo wau ua hana maikaʻi ʻia ke kiko a kaumaha i ke kaupaona. Eia naʻe, e waiho i kahi manaʻo, pono ʻoe e hoʻopihapiha i 3 ʻano. #ironic 🙂

  3. 4

    ʻAtikala informative! Mahalo nui ʻia. Akā e ʻoluʻolu e akahele i ka hāʻawi ʻana i nā laʻana. Ke noi nei kahi kaiāulu hale "He keiki kāu?" e ʻaʻe ana i ke kānāwai Federal Fair Ei? Ua lilo ke kūlana ʻohana i papa i pale ʻia ma 1988. Mahalo nui loa!

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