ʻO ka Pūnaewele he kumu kupaianaha o ka ʻikepili, inā e ʻeli ʻia, hiki ke hoʻonui i ka ʻike. Akā, e like me ka CMO Survey o kēia makahiki, ʻo ka hapakolu wale nō o nā mea kūʻai aku hiki ke hōʻoia i ka hopena o kā lākou hoʻolimalima kūʻai, ʻo ka hapalua wale nō e hiki ke loaʻa i kahi manaʻo maikaʻi o ka hopena, a kokoke i 20% hiki ke ana i kekahi hopena ...