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Ua hānai anei kēia makahiki iā ʻoe? Ua hana ia naʻu. He makahiki paʻakikī ia i ka nalowale ʻana o koʻu makuakāne, ua ʻeha koʻu olakino, a he ʻino weliweli nā ʻoihana i ka ʻoihana - me ka hoʻokaʻawale ʻana me kahi hoa aloha a hoa hana pū kekahi. Heluhelu ʻoe e nā poʻe i kaʻu blog no ka ʻike kūʻai aku no laila ʻaʻole wau makemake e nānā i nā pilikia ʻē aʻe (ʻoiai he hopena nui kā lākou), makemake wau e kamaʻilio pololei i Marketing a me Technology ʻenehana. Ke kūʻai aku ʻana ma 2013

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He loea ʻo Blackhawk Network i nā haʻina uku uku - ma ke kino a me ka pūnaewele. Ua hoʻokuʻu ʻia kahi ana ʻana hou i kahi ʻike hou ʻole e pili ana i ka makemake o ka millennial no ka hāʻawi ʻana a me ka loaʻa ʻana o nā kāleka makana i kēia kau lā hoʻomaha. Hōʻike nā ʻikepili hou e kiʻekiʻe nā kāleka makana ma ka papa inoa no ke kūʻai ʻana mai a no nā millennial i kēia wā hoʻomaha. Loaʻa kēia ʻikepili mai ka nānā ʻana ma ka pūnaewele ʻo Kekemapa 2013 ma mua o 400 mau makahiki millennial 18-28: Me nā mea hou aʻe

Hele Pūnaewele ʻo Cyber ​​Monday

Ua kaʻanalike mākou i hoʻokahi tone o infographics e pili ana i nā pono o ke kelepona paʻalima a ua hāʻawi ʻē i kekahi mau hōʻike e, i kēia wā hoʻomaha, kālepa kālepa - a mcommerce paha - e nui ana. Hoka maoli! Mai ka wā i hoʻokumu ʻia ai i ka 2005, ua ulu ʻo Cyber ​​Monday e lilo i hoʻokahi lā nui loa o ke kūʻai aku pūnaewele nui o ka makahiki. Kuhi ʻia nā kūʻai kūʻai pūnaewele ʻana i kēia kau lā nui e like me 15% e hoʻonui ana ma luna o $ 2 biliona. Pahuhopu

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ʻAʻole ia he mea pūʻiwa, no ka lawe ʻia ʻana o ke kelepona paʻa lima, e nui ka hopena o ke kelepona paʻalima i nā kūʻai wā kūʻai o kēia makahiki. Loaʻa ka hopena o ka pāpili kaiaulu, akā pales i ka hoʻohālikelike ʻana i ka hopena o ka polokalamu kelepona. Mai nā kūʻai aku i kū aʻe, 38% o ka pūnaewele pūnaewele i hele mai mai nā kelepona uila a me nā papa e like me ka IBM Digital. 21% o nā kūʻai pūnaewele āpau i hana ʻia mai kēlā mau mīkini paʻalima. ʻO ka hoʻonui 5.5% ia ma luna o 2012! Ma ka hapanui, ka