E hele i nā hoʻolālā a me nā pilikia i ka Hoʻolālā Holiday ma Post-Covid Era

ʻO ka manawa kūikawā o ka makahiki e kokoke ana i ke kihi, ka manawa a mākou a pau e nānā nei i ka hoʻomaha ʻana me kā mākou mea aloha a ʻo ka mea nui e hoʻokomo i nā puʻu o ke kūʻai lā hoʻomaha. ʻOiai ʻaʻole like me nā lā nui maʻamau, kū kaʻawale kēia makahiki ma muli o ka nui o ka disruption e COVID-19. ʻOiai ke paio nei ka honua e hana me kēia kānalua a me ka ʻīniha ʻana i ka maʻamau, ʻike ʻia nā kuʻuna lā nui he loli a ʻano ʻokoʻa paha ke ʻano.

3 Takeaways mai ka 2015 Holiday Season e Kōkua iā ʻoe ma 2016

Ua kālailai ʻia ʻo Splender ma luna o ʻehā miliona mau hana ma nā pūnaewele ʻo 800+ e ʻike i ke ʻano o ke kūʻai pūnaewele ʻana ma 2015 i hoʻohālikelike ʻia i ka makahiki 2014. ʻO ka Lā Hoʻomaikaʻi ke kolu o nā lā kūʻai aku pūnaewele kiʻekiʻe loa o ke kau me nā kamepiula a me nā uila i alakaʻi i ke ala ma nā makana akā nā lole a me nā pono e alakaʻi ana. ulu ana. ʻO Cyber ​​ka Pōʻakahi ka lā nui loa o ka lā kūʻai lā hoʻomaha ma ka pūnaewele, me 6% o nā kūʻai lā hoʻomaha. Eia naʻe, ua iho nā kūʻai i 14% mai ka makahiki 2014. I koʻu manaʻo, ma laila

He aha ka Omni-Channel? Pehea ia e hopena ai i ke kūʻai liʻiliʻi i kēia wā Holiday?

I nā makahiki ʻeono i hala, ʻo ka ʻaʻa nui loa o ka kūʻai pūnaewele ʻana ka hiki ke hoʻohui, kaulike, a laila kaohi i ka leka ma waena o kēlā me kēia kahawai. I ka puka ʻana o nā kahawai hou a hoʻonui ʻia i ka kaulana, hoʻohui nā mea kūʻai aku i nā pūʻulu he nui a me nā pahū he nui i kā lākou papahana hana. ʻO ka hopena (i maʻa mau), he puʻu hoʻolaha nui loa ia a me nā leka kūʻai aku e kīloi ʻia i lalo i nā ʻāʻī āpau. Ke hoʻomau nei ka backlash - me nā mea kūʻai aku huhū e hoʻokaʻawale a hūnā mai nā ʻoihana a lākou

Pehea e hiki ai i nā mea kūʻai aku ke hoʻopukapuka kālā ma ka International Ecommerce Opportunity i kēia Kalikimaka?

Me ka mākeke honua no ka ecommerce cross-border i kēia manawa i waiwai ʻia ma £ 153bn ($ 230bn) i ka 2014, a wānana ʻia e piʻi i £ 666bn ($ 1 trillion) e 2020, ʻaʻole i ʻoi aku ka nui o ka manawa kūpono ʻoihana no nā mea kūʻai aku UK. Ke makemake nui nei nā mea kūʻai aku i ka kūʻai aku ʻana mai ka ʻoluʻolu o ko lākou mau home ponoʻī a ʻoi aku ka maikaʻi o kēia i ka wā hoʻomaha, no ka mea ke pale aku nei i ka lehulehu a me ke koʻikoʻi e pili ana i ke kūʻai Kalikimaka. Hōʻike ka noiʻi mai kā Adobe's Digital Index i kēia

Nā lā nui a me nā helu kikoʻī e pono ai ʻoe e ʻike i ke poʻo i ka wā hoʻomaha 2014

I ka makahiki i hala, ua hana ʻo 1 ma 5 mau mea kūʻai aku i kā lākou Kalikimaka kalepa pūnaewele! Yikes… a ua wānana ʻia i kēia makahiki, ʻo ka hapakolu o nā mea kūʻai aku pūnaewele e kūʻai i kā lākou kūʻai aku ma o kā lākou kelepona paʻalima a papaha paha. 44% ke kūʻai nei mai kahi papa a kokoke i nā poʻe āpau e hoʻohana nei i kā lākou papapihi e kūʻai. Kūlike ʻole ʻoe i kēia makahiki inā ʻaʻole ʻoe i hoʻomākaukau leʻa i kāu mau pūnaewele a me nā leka uila no nā mea kūʻai kelepona a me ka papa - akā ʻaʻole lōʻihi loa e

Panic Holiday - He wā kaiāulu a me ke kaʻina lawe lima

ʻIke mākou ʻaʻole ia ʻo Nowemapa, akā ke hoʻokokoke nei nā lā nui no nā mea kālepa. I mea e kōkua ai iā ʻoe e kiʻi i kāu kūʻai ʻana i ka lā hoʻomaha ma nā kapa, Offerpop i hui pū ʻia me kēia Holiday Panic infographic me nā wā hoʻomaha a me nā hana kaiāulu āu e hālāwai ai i kēia kau. Ma kahi o ka hapalua o nā mea kūʻai aku e hoʻohana ana i ka pāpaho e ʻike i nā manaʻo makana kūikawā a me nā hana no ka lā nui e hiki mai ana. Ua hoʻomohala ʻoe i kahi hoʻolālā hoʻomaha? Ua hoʻohui ʻoe i ka pilikanaka

'O kēia ke kau e hana

Ua kau aku nei mākou i nā hana ʻoi aku ka maikaʻi o ka leka uila no ke kau lā nui, kahi infographic me nā ʻōlelo aʻoaʻo mai Delivra, kahi hui kūʻai leka uila ʻO Xobni, kahi mea hana hana pahu komo maikaʻi loa, ua hoʻokuʻu i kēia infographic kaumaha i ka nui o mākou e hana a nānā pū i ka leka uila ma o nā lā nui. He 79% o nā mākua hana o ʻAmelika e ʻōlelo nei ua loaʻa iā lākou ka leka uila hana ma nā lā kuʻuna e like me Thanksgiving, Hanukkah, Kalikimaka, a pēlā aku. a me 68% me ka leka uila i ʻae ʻia e nānā iā ia. Mai

ʻO nā hana maikaʻi ʻoi loa no ka wā Holiday

Makemake nā mea kūʻai aku i ka kūʻai aku leka uila. I ka ʻoiaʻiʻo, ke ana ʻia, hōʻike ka poʻe kūʻai aku ʻo ka leka uila kekahi o kā lākou punahele punahele e loaʻa ai nā makana a me nā hōʻemi mai nā ʻoihana a lākou e hana pū ai. ʻAʻole ʻokoʻa kēia wā hoʻomaha a pono ʻoe e hoʻolālā e like me ia. E hoʻāʻo, e hoʻokaʻawale a hoʻonui i ke alapine o kāu mau leka uila i kēia wā hoʻomaha a hiki iā ʻoe ke hoʻokele i kahi ʻoihana ʻoi aku ka nui! Martech Zone a ua hana ʻo Delivra i kēia infographic e kōkua iā ʻoe e hoʻolālā