Nā Kūlana Email
Martech Zone nā ʻatikala i kau ʻia anakuhi leka uila:
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Email Marketing & Automation
6 ʻO nā hana maikaʻi loa no ka hoʻonui ʻana i ka hoʻihoʻi ʻana i ke kālā (ROI) o kāu leka uila
Ke ʻimi nei ʻoe i kahi ala kūʻai aku me ka hoʻihoʻi paʻa a me ka wānana i ka hoʻopukapuka kālā, ʻaʻole ʻoe e nānā ma mua o ka leka uila. Ma waho aʻe o ka hiki ke hoʻokele ʻia, hāʻawi pū ia i $42 no kēlā me kēia $1 i hoʻolilo ʻia ma nā hoʻolaha. ʻO ia ke ʻano o ka ROI i helu ʻia o ke kūʻai aku leka uila hiki ke hiki i ka liʻiliʻi 4200%. Ma kēia pou blog, e kōkua mākou iā ʻoe e hoʻomaopopo pehea…
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CRM a me nā Paepae ʻIkepili
Capsule: Hoʻoponopono i ka pilina o nā mea kūʻai aku a me nā paipu kūʻai aku i maʻalahi
I loko o nā makahiki, ua hoʻokō au, hoʻohui, hoʻohana, a hoʻopaʻa pono i nā kahua hoʻokele pili pili kūʻai (CRM) no kaʻu mau hui a me nā mea kūʻai aku. Nīnau pinepine nā mea kūʻai aku a me nā mea kūʻai aku he aha ke kahua CRM maikaʻi loa ma ka mākeke. ʻAʻohe mea maikaʻi loa. I koʻu manaʻo, ʻo kahi CRM me ka hoʻihoʻi maikaʻi ʻana i ka hoʻopukapuka kālā he ʻekolu mau mea e hoʻopilikia ai i kona pono: Ka Alignment Kaʻina -…
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Email Marketing & Automation
Ka hoʻomaopopo ʻana i nā pilikia (a me nā pilikia) o ka HTML Email Design
Inā wehe ʻoe i kahi ʻōnaehana hoʻokele waiwai e kūkulu i nā ʻaoʻao pūnaewele, he hana maʻalahi loa ia. Kākoʻo nā polokalamu kele pūnaewele hou i ka HTML, CSS, a me JavaScript i nā kūlana pūnaewele koʻikoʻi. A he mau lima wale nō lākou o nā polokalamu kele pūnaewele e pono ai nā mea hoʻolālā e hopohopo. Aia nā ʻokoʻa, ʻoiaʻiʻo… a me kekahi mau hana maʻalahi a i ʻole nā hana kikoʻī i kēlā mau polokalamu kele. Ma muli o ka…
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CRM a me nā Paepae ʻIkepili
DESelect: Nā Hoʻonā ʻIke ʻIke Kūʻai Kūʻai no Salesforce AppExchange
He mea nui i nā mea kūʻai aku e hoʻokumu i nā huakaʻi 1: 1 me nā mea kūʻai aku ma ka nui, wikiwiki, a me ka maikaʻi. ʻO kekahi o nā kahua kūʻai kūʻai i hoʻohana nui ʻia no kēia kumu ʻo ka Salesforce Marketing Cloud (SFMC). Hāʻawi ʻo SFMC i kahi ākea ākea a hoʻohui i kēlā multifunctionality me nā manawa i ʻike ʻole ʻia no nā mea kūʻai aku e launa pū me nā mea kūʻai aku ma nā pae like ʻole o kā lākou huakaʻi mea kūʻai.…
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Email Marketing & Automation
Nā Hōʻike Uila Pane Uila Manuahi mai Litmus
Ke hana nei mākou me kahi mea kūʻai aku ʻaʻole pane ka leka uila e-kelepona i kēia manawa. ʻAʻole mākou kānalua e nalowale ana lākou i nā kaomi a me nā hoʻololi ʻana ma muli o ka neʻe ʻana o ka ʻano nui o nā mea kākau e neʻe ana i ka mobile. ʻO 60% o nā leka uila a pau i hoʻouna ʻia e wehe ʻia ma kahi polokalamu kelepona. Hoʻokaʻaʻike mau Ua maopopo paha ʻoe i ka hoʻolālā pane - ʻo ke code pūnaewele e hoʻololi i ka hoʻolālā o kāu…
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Email Marketing & Automation
Nānā Paipai: ʻO kahi lawelawe leka uila ikaika no ka ʻoihana a i ʻole ʻoihana
ʻO kekahi mea lawelawe leka uila ʻaʻole mākou i hōʻike nui e pili ana ʻo Campaign Monitor. Ua mahalo mau ʻia lākou ma ka ʻoihana no kā lākou hōʻike ʻana, akā ua ulu aʻe i mea lawelawe leka uila ikaika no nā ʻoihana a i ʻole nā ʻoihana. ʻO kekahi o nā hiʻohiʻona kūʻokoʻa o Campaign Monitor Branding - Campaign Monitor ʻaʻole i hoʻohui i ka mana e nā logos i kāna mau leka uila a me ka…