Kūpono ʻo Clarity i ka buzzwordsmithiness ma ka hulina

He hoa aloha naʻu no nā makahiki he nui ʻo Steve Woodruff, kahi Clarity Consultant i kūkala ponoʻī ʻia (a he loea loa), e hoʻomau i ka hoʻokaʻaʻike ʻana i kekahi mau ʻōlelo kālepa hoʻomākeʻaka i waena o nā pūnaewele a me nā ʻikepili pili kaiaulu. Ua kaʻanalike mai ʻo ia me aʻu i kāna punahele a me nā manawa a pau mai nā makahiki i hala aku nei: Ua paionia mākou i kahi hiʻohiʻona hou no ka ulu mau ʻana, a me ka ulu ʻana o ka mea kūʻai aku e pili ana i nā kumumanaʻo o nā ʻōnaehana maʻalahi paʻakikī. He kumumanaʻo hou kēia no ka hoʻolālā no ka honua e hoʻololi i ka hohonu hohonu.