He aha ka MarTech? ʻEnehana ʻenehana: hala, makana, a me ka wā e hiki mai

E loaʻa paha iā ʻoe kahi chuckle mai iaʻu e kākau nei i kahi ʻatikala ma MarTech ma hope o ka paʻi ʻana ma mua o 6,000 ʻatikala e pili ana i ka ʻenehana kūʻai aku no 16 mau makahiki (ma ʻō aku o ka makahiki o kēia blog ... Aia wau ma ka blog ma mua). Manaʻo wau he mea pono ke hoʻopuka a kōkua ʻana i nā ʻoihana ʻoihana e hoʻomaopopo pono i ka mea a MarTech, a me ka wā e hiki mai ana. ʻO ka mea mua, ʻo MarTech kahi portmanteau o ke kūʻai aku ʻana a me ka ʻenehana. Ua hala wau i kahi mea nui

Nā ʻanuʻu he 10 i ka hoʻokele ʻana i nā kamaʻilio pilikia

Ua hana paha ʻoe i kahi pilikia e pili ana i kāu ʻoihana? ʻĀ, ʻaʻole ʻoe hoʻokahi. Hiki ke loli ke kamaʻilio kūpilikiʻi - mai ka pane lohi e pili ana i ka mea āu e ʻōlelo ai i nā kuhi kaiaulu āpau e hele mai ana e hoʻoholo inā paha he pilikia maoli ia. Akā i waena o ka haunaele, he mea nui mau ka hoʻolālā ʻana. Ua hana pū mākou me kā mākou poʻe kākoʻo kaiaulu kaiaulu kākoʻo

He aha ka mea kūʻai aku maʻiʻo?

ʻOiai ke kākau nei mākou e pili ana i ka hokona ʻike ma mua o hoʻokahi mau makahiki, manaʻo wau he mea nui e pane mākou i nā nīnau maʻamau no nā haumāna ʻelua o ke kūʻai aku ʻana a me ka hōʻoia i ka ʻike i hāʻawi ʻia i nā mākaʻi ʻike. ʻO ka mākau ʻike ʻike ka manawa hoihoi. ʻOiai ua loaʻa ka manawa o kēia manawa, ʻaʻole hiki iaʻu ke hoʻomanaʻo i kahi manawa i loaʻa ʻole ka ʻike e pili ana iā ia. Akā he mea hou aku i kahi hoʻolālā kūʻai ʻike ʻike ma mua o ka hoʻomaka ʻana i kahi blog, no laila

He aha nā nīnau e pono ai e pane ʻia e loiloi i kāu ʻoihana Hoʻolālā Inbound o kāu Hui?

Ke hana nei wau me kahi prospect i kēia manawa ʻike lākou koi lākou i ke kōkua me kā lākou kūkaʻi ʻana a me nā hoʻoikaika ʻana i loko. Akā ʻaʻole maopopo iā lākou kahi e hoʻomaka ai a me ke ala e pono ai e kiʻi i kahi e makemake ai lākou ʻOiai wau i kākau nui ai e pili ana i ka huakaʻi mākaʻikaʻi agile e hoʻomohala i kāu mākeke kūʻai ʻana, ʻaʻole maopopo iaʻu ua kākau wau e pili ana i nā mea e pono ai no ka holomua. Ke hana nei wau me kēia mea kūʻai aku, ua ninaninau wau i kā lākou kūʻai aku, kālepa ʻana, a

Awardzee: Pehea e loaʻa ai nā makana ma ka pūnaewele

Nānā mau nā ʻoihana pili lehulehu e kūkulu i ka ʻike a loaʻa i ka kaulana no kā lākou mea kūʻai aku. ʻO kahi hoʻolālā nui e hāʻawi i nā mea i hoʻouna ʻia. Loaʻa nā pōmaikaʻi he nui i nā makana ma luna o kāu pitch average client: Hāʻawi nā makana i ʻai hānai nui no nā ʻoihana PR e hāpai i nā nūhou a me nā waiwai. ʻO nā pūnaewele makana a me nā hōʻike pinepine pinepine ʻia e nā mea e pili pono ana, e hoʻonui ana i kāu hiki. Hoʻohana pinepine nā pūnaewele hāʻawi i nā luna kānāwai i mea nui ka mana, no laila ke kiʻi nei i kāu māka i mua