Balloons, Gum Gum, a me Martech: ʻO wai kahi mea ʻole?

ʻAʻole like me nā baluna a me ka gum gum, ʻaʻole e haki ʻo Martech ke hoʻonui ʻia i kahi mea e like me kahi wahi haki. Ma ka hakahaka, e hoʻomau ka neʻe ʻana o ka ʻoihana Martech a hoʻonui a hoʻomaʻamaʻa i ka hoʻololi a me nā mea hou — e like me ka hana ʻana i nā makahiki i hala. Me he mea lā ʻaʻole paʻa ka ulu ʻana o ka ʻoihana i kēia manawa. Ua nui ka poʻe i nīnau inā ʻo ka martech ʻoihana — i hoʻoliʻiliʻi ʻia e nā ʻoihana he 3,800 a ʻoi aʻe - i ku i kāna kiko kiko. ʻO kā mākou pane maʻalahi: ʻAʻole, ʻaʻole. ʻAʻole ka hana hou

3 Kūleʻa nā Pūʻali Kūʻai me ka ʻole o Analytics

ʻO ke kiʻi kuʻuna o kahi mea kūʻai aku kūleʻa ʻo ia ka mea i hele aku (me kahi Fedora a me ka ʻekeʻeke), i mākaukau me ka charisma, persuasiveness, a me ka hilinaʻi i ka mea a lākou e kūʻai aku nei. ʻOiai ke ʻano o ka amiability a me ka hoʻonanea i ke kūʻai aku i kēia lā, ua puka mai ka analytics he mea pono nui i loko o ka pahu o nā hui kūʻai aku. Aia ka ʻikepili ma ke kumu o ke kaʻina kūʻai aku o kēia ao. ʻO ka hana ʻana i ka mea nui loa o ka ʻikepili ʻo ia ka unuhi ʻana i nā ʻike kūpono

Hoʻi mai nā laina Blurry o ke kūʻai aku ʻana ma ka hoʻopukapuka

I nehinei, ua hana wau i kahi kau ma Social Media Marketing World i kapa ʻia Pehea e Shift Mai ka Hoʻonui ʻana i nā Haʻi e Hana i nā hopena me nā pāpili kaiaulu. Kūʻē pinepine wau i ka ʻōlelo aʻoaʻo e hoʻomau mau ʻia i kēia ʻoihana ... a ke hilinaʻi nei hoʻi i kahi mea hoʻopaʻapaʻa. ʻO ka manaʻo maoli ka hoʻomau ʻana o nā ʻoihana e ʻimi no ka ulu ʻana o ka fan a me ka ukali ma ka pāpili kaiaulu - akā hana lākou i kahi hana weliweli maoli no ka hoʻohuli ʻana i ka poʻe kupaianaha.

2014 State of Digital Marketing

Ua mahele mākou i kekahi mau infographics ma 2014 - Nā Digital Marketing Trends a me nā Wanana, nā ʻ Marketinglelo Hoʻolaha ʻikepili, nā papa inoa makemake ʻoihana ʻoihana liʻiliʻi a me nā wanana Media. Ua nānā nā kānaka ma WebMarketing123 i nā mea kalepa 500+ e pili ana i kā lākou pahuhopu kikoʻī kiʻekiʻe a me nā pilikia e ʻike ai i nā mea e hana nei, nā mea ʻole, a me nā mea a lākou e hoʻolālā nei no 2014. E hoʻoiho i kahi kope manuahi o kā lākou hōʻike makahiki makahiki 3 o ka Digital Marketing Report i kēia lā.