Ka launa ʻana o nā mea kūʻai aku
Martech Zone nā ʻatikala i kau ʻia launa pū mea kūʻai aku:
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maʻiʻo ke kūʻai akuʻana
Hoʻolālā CMS maʻamau: 4 mau ʻano hoʻokele waiwai e noʻonoʻo ai
Ke ulu nei ka ʻoihana, ulu pū ka nui o nā mea i hana ʻia, e koi ana i nā mea hana ʻenehana hou e kōkua i ka hoʻoponopono ʻana i ka paʻakikī o ka ʻoihana. Eia nō naʻe, ʻo 25% wale nō o nā ʻoihana i loaʻa ka ʻenehana kūpono no ka mālama ʻana i nā ʻike ma waena o kā lākou hui. Content Marketing Institute, Content Management & Strategy Survey At Itransition, ke manaʻoʻiʻo nei mākou i ka hoʻomohala ʻana i kahi CMS maʻamau i kūpono i nā pono o kahi ʻoihana a…
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Nānā & hoʻāʻo
ʻEhiku mau ʻanuʻu e hālāwai ai i ka ʻike mea kūʻai aku pono a hoʻoulu i nā mea kūʻai aku no ke ola
E haʻalele nā mea kūʻai aku ma hope o hoʻokahi ʻike maikaʻi ʻole me kāu hui, ʻo ia hoʻi, ʻo ka ʻike kūʻai aku (CX) ka ʻokoʻa ma waena o ka ʻulaʻula a me ka ʻeleʻele i kāu waihona ʻoihana. Inā ʻaʻole hiki iā ʻoe ke hoʻokaʻawale ma ka hāʻawi mau ʻana i kahi ʻike kupaianaha a paʻakikī, e neʻe aku kāu mea kūʻai aku i kāu hoʻokūkū. ʻO kā mākou aʻo ʻana, e pili ana i kahi loiloi o 1,600 mau mea kūʻai aku a me nā ʻoihana kūʻai honua…
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Nānā & hoʻāʻo
He aha nā ʻenehana e hoʻopukapuka nei nā C-Level Marketers?
Ua hana ʻo Black Ink i kahi C-level 2016 Marketing Study, e nānā ana i nā mea kūʻai aku mai nā hui nui 2000 kiʻekiʻe loa ma ʻAmelika Hui Pū ʻIa ma o ka loaʻa kālā makahiki me kahi pūlāwai kūʻai hui o $5 biliona kālā ma ka hana a me nā koina. ʻO nā mea aʻoaʻo nui mai ka Black Ink's Study Marketers ʻo ka mea nui e hoʻonui i ka pili o ka brand a me ka mea kūʻai aku e pono ai ka hoʻomaikaʻi nui ʻana no ka ʻenehana Marketing…