Hoʻomohala ʻia mai ka manaʻo e lilo ke kamaʻilio i ke kaʻina holoʻokoʻa i nā ʻike kūʻai āpau, ʻo Casted kahi pae kūʻai kūʻai ʻike ʻike wale nō i kūkulu ʻia e hāʻawi i ka mana i nā mea kūʻai aku e kiʻi, hoʻonui, a hāʻawi i kā lākou ʻike podcast ʻikepili e hoʻoulu i kā lākou kumumanaʻo hokona ʻike āpau. ʻAʻole like me nā haʻina kūʻai ʻikepili ʻē aʻe, i kūkulu ʻia e kōkua i nā mea kalepa e kāwili aku i nā ʻike i kākau ʻia, Casted hiki i nā mea kālepa ke ʻoi aku ka maikaʻi a me ka maikaʻi ma o ka lawe ʻana i ka leo leo mua. Me ka Hoʻolei
He aha ka MarTech? ʻEnehana ʻenehana: hala, makana, a me ka wā e hiki mai
E loaʻa paha iā ʻoe kahi chuckle mai iaʻu e kākau nei i kahi ʻatikala ma MarTech ma hope o ka paʻi ʻana ma mua o 6,000 ʻatikala e pili ana i ka ʻenehana kūʻai aku no 16 mau makahiki (ma ʻō aku o ka makahiki o kēia blog ... Aia wau ma ka blog ma mua). Manaʻo wau he mea pono ke hoʻopuka a kōkua ʻana i nā ʻoihana ʻoihana e hoʻomaopopo pono i ka mea a MarTech, a me ka wā e hiki mai ana. ʻO ka mea mua, ʻo MarTech kahi portmanteau o ke kūʻai aku ʻana a me ka ʻenehana. Ua hala wau i kahi mea nui
5 mau ala e hoʻohana ai i ka hoʻolohe ʻana i ka pilikanaka e hoʻomaikaʻi ai i kāu hoʻolālā kūʻai ʻike ʻike
ʻO ka ʻike ka mōʻī - ʻike kēlā me kēia mākeke i kēlā. Eia nō naʻe, pinepine, ʻaʻole hiki i nā mea kūʻai aku ʻike kaukaʻi ke hilinaʻi wale i kā lākou mākau a me kā lākou kālena - pono lākou e hoʻohui i nā ʻano hana ʻē aʻe i kā lākou kumumanaʻo kūʻai ʻike e ikaika ai. Hoʻomaikaʻi ka hoʻolohe ʻana i ka nohona i kāu hoʻolālā a kōkua iā ʻoe e kamaʻilio pololei i nā mea kūʻai i kā lākou ʻōlelo. Ma ke ʻano he mākeke ʻike, ʻike paha ʻoe i kahi ʻāpana maikaʻi i wehewehe ʻia e nā hiʻohiʻona ʻelua: E kamaʻilio ka ʻike i ka ʻike
11 mau hewa e hōʻalo ai me kāu hoʻolaha ʻana i nā leka uila
Māhele pinepine mākou i nā mea e hana me ke kūʻai aku leka uila, akā pehea e pili ana i nā mea i holo ʻole? ʻĀ, ua hui pū ʻo Citipost Mail i kahi infographic paʻa, 10 mau mea āu e pono ʻole ai e hoʻokomo i kāu papa inoa leka uila e hāʻawi ana i nā kikoʻī i ka mea e hōʻalo ai ke kākau a hoʻolālā ʻana paha i kāu mau leka uila. Inā makemake ʻoe e kūleʻa me ke kūʻai aku ʻana leka uila, eia kekahi o nā faux-pas kiʻekiʻe loa e pono ʻoe e hōʻalo ke hiki mai i nā mea āu e pono ʻole ai e hoʻokomo i kāu.
Waihona Puke: He aha ia? A no ke aha e holopono ʻole ai kāu ʻōkuhi hokona ʻike ʻole
ʻO nā makahiki i hala aku nei e hana ana mākou me kahi ʻoihana i paʻi ʻia he mau miliona mau ʻatikala i paʻi ʻia ma kā lākou pūnaewele. ʻO ka pilikia, he kakaʻikahi loa o nā ʻatikala i heluhelu ʻia, ʻoi aku ka liʻiliʻi o ka helu ʻana i nā ʻenekini huli, a ma lalo o hoʻokahi pākēneka o lākou i loaʻa kālā loaʻa iā lākou. Hoʻoikaika wau iā ʻoe e nānā i kāu waihona ponoʻī o kāu ʻike. Manaʻo wau e kahaha paha ʻoe i ka hapa haneri o kāu ʻaoʻao i makemake nui ʻia a hana pū ʻia e kāu
Pono e kōkua i ke kūʻai aku ʻana i nā mea ʻike loea? E hoʻomaka ma aneʻi
ʻAʻole ʻoihana ka ʻoihana ʻoihana e like me ke ʻano o ka nānā ʻana i ka honua. No ka poʻe kālepa, e noʻonoʻo ana i kēia kuanaʻike i ka wā e kamaʻilio ana i ka ʻike nui ʻana i ka poʻe ʻike loea hiki i ka ʻokoʻa ma waena o ka lawe nui ʻia ʻana a me ka nānā ʻole ʻia. Hiki i nā ʻepekema a me nā ʻenekini ke lilo i mea hoʻolohe paʻakikī e wāwahi, ʻo ia ka mea hōʻoki no ka State of Marketing to Engineers Report. No ka makahiki ʻehā i ka lālani, ʻo TREW Marketing, kahi e nānā nui ana i ke kūʻai aku ʻana i kahi loea
Terminology Hoʻolaha Pūnaewele: ʻO nā wehewehe kumu
I kekahi manawa poina mākou i ka hohonu o kā mākou i ka ʻoihana a poina e hāʻawi wale i kekahi i kahi hoʻokomo i ka terminology kumu a i ʻole nā acronyms e lana nei a kamaʻilio mākou e pili ana i ka hokona pūnaewele ʻana. Laki no ʻoe, ua hui pū ʻo Wrike i kēia infographic 101 Marketing Online e hele iā ʻoe ma waena o nā huaʻōlelo kūʻai maʻamau āpau āu e pono ai e hoʻopaʻa i kahi kamaʻilio me kāu ʻoihana kālepa. Ke kūʻai aku ʻana pili - ʻike i nā hoa kūwaho e kūʻai aku i kāu
He aha ka mea kūʻai aku maʻiʻo?
ʻOiai ke kākau nei mākou e pili ana i ka hokona ʻike ma mua o hoʻokahi mau makahiki, manaʻo wau he mea nui e pane mākou i nā nīnau maʻamau no nā haumāna ʻelua o ke kūʻai aku ʻana a me ka hōʻoia i ka ʻike i hāʻawi ʻia i nā mākaʻi ʻike. ʻO ka mākau ʻike ʻike ka manawa hoihoi. ʻOiai ua loaʻa ka manawa o kēia manawa, ʻaʻole hiki iaʻu ke hoʻomanaʻo i kahi manawa i loaʻa ʻole ka ʻike e pili ana iā ia. Akā he mea hou aku i kahi hoʻolālā kūʻai ʻike ʻike ma mua o ka hoʻomaka ʻana i kahi blog, no laila