Nānā Pono: E ʻohiʻohi i nā loiloi me ka maʻalahi a ulu i kāu ʻoihana 'Reputation and Visibility

I kēia kakahiaka ua hui wau me kahi mea kūʻai aku i loaʻa nā wahi he nui no kā lākou ʻoihana. ʻOiai weliweli kā lākou ʻike ʻana i kā lākou pūnaewele, ʻo kā lākou hoʻonohonoho ʻana ma ka ʻāpana pack Google Map he mea maikaʻi. He nuance ia i maopopo ʻole i nā ʻoihana he nui. ʻEkolu mau ʻāpana nui o nā ʻenekia huli ʻāpana: Huli ʻia ka uku - i hōʻike ʻia e nā huaʻōlelo liʻiliʻi e hōʻike ana iā Ad, ʻike nui ʻia nā hoʻolaha ma ka piko o ka ʻaoʻao. ʻO kēia mau kiko

ʻO Brand Perception kahi kī i ke kūleʻa kūleʻa

I ka manawa mua aʻu i kipa aku ai iā Chicago me koʻu mau mākua i nā makahiki i hala aku nei, ua hana mākou i ka huakaʻi obligatory i ka Sears Tower (i kapa ʻia ʻo Willis Tower). Ke hele nei i nā palaka i ka hale a ke nānā nei i luna - hoʻomaka ʻoe e noʻonoʻo e pili ana i ke ʻano o ka hana ʻenekini. He 4.56 miliona mau kapuaʻi kuea kūlike ia, 110 mau kiʻekiʻe ke kiʻekiʻe, i hala he 3 mau makahiki e kūkulu a hoʻohana i ka pōhaku paʻa e hana ai i ʻewalu ala, ʻelima mile ka lōʻihi. A laila komo ʻoe i loko

Medallia: Ka Hoʻolālā ʻIke e ʻike, ʻike, wānana, a hoʻoponopono i nā pilikia i kāu mau mea kūʻai aku.

Ke hoʻopuka nei nā mea kūʻai aku a me nā limahana i mau miliona o nā hōʻailona koʻikoʻi i kāu ʻoihana: pehea lākou e manaʻo ai, nā mea a lākou e makemake ai, no ke aha kēia huahana a ʻaʻole ia, kahi e hoʻolilo kālā ai lākou, he aha ka mea ʻoi aku ka maikaʻi ... A i ʻole he aha ka mea e hauʻoli ai lākou, e hoʻonui hou aku a e kūpaʻa hou aku. Ke kahe nei kēia mau hōʻailona i kāu hui ma Live Time. Hopu ʻo Medallia i kēia mau hōʻailona āpau a hoʻomaopopo iā lākou. No laila hiki iā ʻoe ke hoʻomaopopo i kēlā me kēia ʻike ma kēlā me kēia huakaʻi. ʻO kā Artallia mea hana

Hoʻokaʻawale ʻikepili 5 a me nā manaʻo kūʻai maikaʻi ʻole

Ua holo mākou i kahi hoʻokolohua ʻike ʻike mea hoʻohana o kā mākou pūnaewele, a ua hoʻokaʻawale ʻia nā hopena. Ua aloha nā mea hoʻolohe i kā mākou ʻike akā ua huhū ʻia e kā mākou hoʻolaha ʻana - keu hoʻi i ka heʻe ʻana a i ʻole ke kupu ʻana. ʻOiai ua hōʻoia ʻia ka hoʻokolohua ʻana i ka ʻōnaehana o kā mākou pūnaewele, ka maʻalahi o ka hoʻokele, a me ka maikaʻi o kā mākou ʻike - kuhikuhi pū ʻia ia i kekahi mea i hoʻonāukiuki i kā mākou lehulehu. ʻO kēia hoʻokaʻawale he mea ia e kaulike ai kēlā me kēia mākeke,

6 nā pono o nā kolamu Branded a me nā kaiāulu pūnaewele

I kēia pule, ua hoʻokuʻu mākou i kahi hoʻohou nui o kā mākou leka uila leka uila no WordPress. ʻO kekahi o nā mea a mākou i hakakā ai e hana pū ana me nā ʻano ʻokoʻa e hoʻāʻo ana nā mea kūʻai aku e hoʻopili iā mākou me nā noi hiʻohiʻona, nā nīnau hoʻokō, a me nā pilikia. Loaʻa nā plugins WordPress i kā lākou mau ʻaha kūkākūkā ponoʻī, loaʻa iā mākou nā palapala hoʻopili palapala pūnaewele, a ua hoʻāʻo mākou i kahi kōkua. Me kēlā mau mea āpau - ua hala mākou i kahi poʻe ʻelua e pono ai ke kōkua ... ʻuh! Ua hana mākou

Nā Kānana Leger: Ka Leo o ka Mea Kūʻai (VoC) Hōʻike Hana Hiki

Hāʻawi ʻo Leger Metrics i kahi papahana e kōkua i kāu ʻoihana i ka ʻike ʻoi aku ka maikaʻi o ka hopena o ka hopena o ka mea kūʻai aku, kūpaʻa a me nā loaʻa kālā ma waena o kāu ʻoihana. Hāʻawi ka pae o ka Voice of Customer (VoC) iā ʻoe me nā pono hana e pono ai e hopu i ka manaʻo o ka mea kūʻai mai me kēia mau hiʻohiʻona aʻe: Manaʻo Manaʻo Kākoʻo - Kāhea i ka manaʻo o ka mea kūʻai aku a hōʻiliʻili iā ia ma o ka pūnaewele, pūnaewele, SMS, a me ke kelepona Ka hōʻike ʻana a me nā Analytics - Hāʻawi i nā ʻike i ka poʻe kūpono, i ka manawa kūpono

GetFeedback: Nānā Pūnaewele e like me ka wā ma mua

Inā ua loiloi ʻoe i kēia mau lā, ʻike ʻoe i ka weliweli o nā mea hoʻohana o nā mea hana kuʻuna kuʻuna. ʻO ia kekahi o nā pilikia o ke alakaʻi ʻana i kahi ʻenehana - hoʻomau ʻoe i ke kūkulu a hoʻohui i kāu paepae a ʻoi aku ka paʻakikī o ka hoʻohou hou ʻana. Ke hoʻomau nei wau e ʻike i kēia me nā anuu ʻokoʻa - a mahalo mahalo ua hana ʻia me nā ana. Loaʻa iā GetFeedback kahi pane, WYSIWYG interface e ʻae iā ʻoe e

ʻO UserVoice: Manaʻo Manaʻo, Nīnau Hiʻona a me ka ʻimi ʻana o Bug i maʻalahi!

Ua hana nui nā poʻe ma UserVoice i ke kūkulu ʻana a me ka hoʻāʻo ʻana i nā pono hana hou e kōkua iā ʻoe e hoʻopili i kāu mau mea hoʻohana, e loaʻa ka maikaʻi, nā manaʻo hoʻoiho ʻikepili, a hāʻawi i ke kākoʻo ʻoi aku ka maikaʻi ma mua o ka wā mau loa. I loko o nā mahina i hala aku nei, ua hoʻāʻo lākou i kekahi o kēia mau pono hana i loko o kā lākou mea kūʻai aku 'UserVoice admin consoles, e like me kā lākou ʻoluʻolu hou a me nā hāmeʻa SmartVote, a me kahi palapala hoʻopili hou aku maʻalahi. I kēia lā, ke hoʻolako nei lākou i kēia mau pono hana hou i nā mea āpau! E hui hou,