He papa inoa pono e pono ai kēlā me kēia pono B2B ʻoihana e hānai i ka huakaʻi a ka mea kūʻai mai

He haʻohaʻo iaʻu ʻo B2B Marketers e hoʻohele pinepine i kahi plethora o nā hoʻolaha a hana i kahi kahawai pau ʻole o ka ʻike a i ʻole ka hoʻopili ʻana o ka pāpili kaiaulu me ka ʻole o ka liʻiliʻi liʻiliʻi, waihona waihona ʻike i hana maikaʻi ʻia e ʻimi nei kēlā me kēia prospect i ka noiʻi ʻana i kā lākou hoa hou, huahana, mea hoʻolako. , a lawelawe paha. Pono ke kumu o kāu ʻike e hānai pololei i ka huakaʻi a kāu poʻe kūʻai. Inā ʻaʻole ʻoe ... a hana kāu mau mea hoʻokūkū ... e hala ana ʻoe i kou manawa kūpono e hoʻokumu i kāu ʻoihana

Inā kāu kime ʻike i hana wale i kēia, e lanakila ana ʻoe

Nui nā ʻatikala i waho e ʻike nei i ka weliweli o ka ʻike. A he mau miliona ʻatikala e pili ana pehea e kākau ai i ka ʻike nui. Eia naʻe, ʻaʻohe oʻu manaʻo he kōkua nui kēlā ʻano ʻatikala. Manaʻo wau ʻo ke aʻa o ka ʻike maikaʻi ʻole i hana ʻole he hoʻokahi wale nō kumu - maikaʻi ʻole ka noiʻi ʻana. Ke noiʻi maikaʻi ʻole ʻana i ke kumuhana, ka poʻe hoʻolohe, nā pahuhopu, ka hoʻokūkū, a me nā mea ʻē aʻe e hopena i nā ʻike weliweli i nele i nā mea e pono ai.

E hōʻoia i kāu ʻōnaehana kaiapili e kūʻē i kēia papa helu helu 8-Point

Ka hapa nui o nā poʻe i hele mai i ka mākou no ka lawelawe Media kōkua nana aku i ka lawelawe me Media, me ka hoʻopuka puke a me ka āpana Kanal, loa ke kaupalenaʻana i ko lakou hiki e ulu lākou momoku ahi ka kaʻike, ka mana, a me nā conversions online. Aia nā mea hou aku i nā pāpili kaiaulu, me ka hoʻolohe ʻana i kāu mea kūʻai aku a me nā mea hoʻokūkū, e hoʻonui nei i kāu pūnaewele, a me ka ulu ʻana i ka mana i loaʻa i kāu poʻe a me ka laikini pūnaewele Inā palena ʻoe iā ʻoe iho i ka paʻi wale ʻana a ke manaʻo nei i kahi kūʻai aku ma aneʻi

ʻO ka Huakaʻi Kūʻai Agile

Me nā makahiki he 300 o ke kōkua ʻana i nā ʻoihana e ulu i kā lākou ʻoihana pūnaewele, ua hoʻokūpaʻa mākou i nā hana e hōʻoia i ka kūleʻa. ʻOi aku ka nui ma mua o ka ʻole, ʻike mākou i ka hakakā ʻana o nā ʻoihana me kā lākou kūʻai aku kamepiula no ka mea hoʻāʻo lākou e lele pololei i ka hoʻokō ma mua o ka lawe ʻana i nā ʻanuʻu kūpono. Hoʻololi Kūʻai Kūʻai Manawa mea like ka loli ʻana me ka hoʻololi kikohoʻe. I kahi ʻike ʻikepili mai PointSource - Executing Digital Transformation - ʻikepili i hōʻiliʻili ʻia mai nā mea hoʻoholo XNUMX ma Marketing, IT, a me nā helu hana.

ʻO ka ʻike ka Mōʻī ... Akā Hoʻokahi wale nō i ka lei aliʻi

Ua lohe ʻoe i ka ʻōlelo ma nā wahi āpau, ʻO ka ʻike ka Mōʻī. Au e i manaoio i Ka loli, aole hoi au e manaoio ia loa e hana. Inā he mau ʻoihana e kākau nei e pili ana i kā lākou huahana a me nā lawelawe, loaʻa i nā nūhou i kākau e pili ana iā lākou, kaʻana like ʻana i nā pāpāho me ka hoʻolaha ʻana iā lākou. Hiki mai ka pilikia ke lilo ka poʻe i lalo o ka manaʻo he mōʻī kā lākou ʻike. Eʻoiaʻiʻo kākou, weliweli ka hapa nui o ka ʻike.

Kūpono ʻo Clarity i ka buzzwordsmithiness ma ka hulina

He hoa aloha naʻu no nā makahiki he nui ʻo Steve Woodruff, kahi Clarity Consultant i kūkala ponoʻī ʻia (a he loea loa), e hoʻomau i ka hoʻokaʻaʻike ʻana i kekahi mau ʻōlelo kālepa hoʻomākeʻaka i waena o nā pūnaewele a me nā ʻikepili pili kaiaulu. Ua kaʻanalike mai ʻo ia me aʻu i kāna punahele a me nā manawa a pau mai nā makahiki i hala aku nei: Ua paionia mākou i kahi hiʻohiʻona hou no ka ulu mau ʻana, a me ka ulu ʻana o ka mea kūʻai aku e pili ana i nā kumumanaʻo o nā ʻōnaehana maʻalahi paʻakikī. He kumumanaʻo hou kēia no ka hoʻolālā no ka honua e hoʻololi i ka hohonu hohonu.

Ke kūʻai aku ʻana iā ʻoe iho a i ʻole ke kumu kūʻai kumu waiwai - pili mau ia i ka ʻike

I ka pō nei, ua hele au i kahi hanana i kau ʻia e PactSafe. ʻO PactSafe kahi papa hana hana uila uila a me ka clickwrap API no Saas a me eCommerce. ʻO ia kekahi o kēlā mau paepae SaaS kahi i hālāwai ai me ka mea hoʻokumu ʻoiai ʻo ia e ʻōlapa ana a i kēia manawa he ʻike maoli kā Brian ʻike - pīhoihoi loa. ʻO Scott McCorkle ka mea kamaʻilio i ka hanana i kaulana ʻo ia ma laila ʻo ia ka CEO o ka Salesforce Marketing Cloud. Ua loaʻa iaʻu ka