ʻElima mau Kūlana Kūʻai Kūʻai Pono e CMO i 2020

No ke aha i kūleʻa ai ka kūleʻa i kahi hoʻolālā kolohe. Me ka hōʻemi ʻana i nā moʻo kūʻai aku, lana ka manaʻo o nā CMO e pili ana i kā lākou hiki ke hoʻokō i kā lākou mau pahuhopu i ka makahiki 2020 e like me kā Gartner makahiki 2019-2020 CMO Spend Survey. Akā ʻo ka manaʻolana me ka ʻole o ka hana he counterproductive a he nui nā CMO e hāʻule ʻole e hoʻolālā no nā manawa paʻakikī i mua. ʻOi aku ka wikiwiki o nā CMO i kēia manawa ma mua o ka wā o ka hoʻokele waiwai hope loa, akā ʻaʻole ia he manaʻo hiki iā lākou ke ʻaʻa i lalo e holo i kahi pilikia.

Groove: Kōkua Kōkua Kōkua kōkua no nā hui kōkua

Inā ʻoe he kime kūʻai aku i loko, ka pūʻulu kākoʻo mea kūʻai aku, a i ʻole kahi ʻoihana āu e ʻike koke ai pehea e nalo ai ka manaʻolana a me nā noi a nā mea kūʻai aku i ka nalu o nā leka uila i loaʻa i kēlā me kēia kanaka ma ka pūnaewele. Pono e loaʻa kahi ala ʻoi aku ka maikaʻi o ka hōʻiliʻili, hāʻawi ʻana, a me ka huli ʻana i nā noi ākea i kāu ʻoihana. Ma laila e pāʻani ai ka polokalamu pākaukau kōkua a kōkua e hōʻoia i ka nānā ʻana o kāu hui i kā lākou pane a me kā lākou lawelawe lawelawe.