ʻEhā mau ʻano maʻamau me nā ʻoihana i hoʻololi i kā lākou Digital Marketing

Ua ʻoluʻolu wau e hui pū me ka podcast CRMradio me Paul Peterson mai Goldmine, e kūkākūkā ana pehea nā ʻoihana, nā mea liʻiliʻi a me nā mea nui, e hoʻonui ai i ka kūʻai ʻana aku i nā māka. Hiki iā ʻoe ke hoʻolohe ma aneʻi: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 E kākau pono a hoʻolohe i ka CRM Radio, he mau malihini kipa kā lākou ninaninau informative! He mea hoʻokipa maikaʻi loa ʻo Paul a hele mākou i loko o kekahi mau nīnau, e pili ana i nā loina aʻu e ʻike nei, nā pilikia no nā ʻoihana SMB, nā manaʻo e ālai ana.

ʻOi aku ka ʻike, nā pilikia hou aʻe: ʻO ka hakakā o kahi Rep Sales

Ke hoʻopuka liʻiliʻi nei mākou e pili ana i nā pono hana e hoʻopili i nā kūʻai aku a me nā hokona ʻana. I koʻu manaʻo, he hana paʻakikī hou kā nā lunamaka kūʻai aku i kēia mau lā. 59% o ko lākou manawa e hana nei i nā hana ʻē aʻe ma mua o ke kūʻai aku e like me ka noiʻi ʻana i ka waihona a me ka hoʻokumu ʻana i nā alakaʻi. A hiki i nā mea kūʻai aku a me nā ʻoihana ke hana i kahi noiʻi kūikawā ma ka pūnaewele, loiloi i nā hiʻohiʻona, nā pono, nā huahana, nā lawelawe, nā helu helu a me nā loiloi. ʻOiai ka nui o nā mea kūʻai aku i loaʻa, 40% o ke kūʻai aku

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Kākoʻo ʻo Diners Club i ka Social Media Marketing World a ke nīnauele nei i kekahi o nā mea haʻi ʻōlelo i nehinei (a e hana nui ana i kēia lā). Ua hauʻoli wau i ke kamaʻilio ʻana me Eduardo Tobon a kūkākūkā i nā holomua aʻu i ʻike ai ma ka wahi kūʻai pūnaewele. ʻO ka nīnau mua e pili ana i ka blog blog ʻana a me nā ʻōlelo aʻoaʻo he 3 aʻu e hoʻolako ai. Inā akamai au, ua ʻōlelo wau e kūʻai i kaʻu puke Blogging Corporate :). ʻAʻole wau

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Welina i kā mākou hoaaloha, ʻo Mark Schaefer, ka mea i ninaninau hou ʻia ma CBS e pili ana i kāna puke hou, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. He ninaninau kupaianaha kā mākou me Mark Schaefer i kekahi mau pule i hala aku nei ma kā mākou hōʻike lekiō. ʻO kekahi o nā kī i loko o ka nīnauele aʻu e mahalo nui ai, ʻo ia kā Mark paipai manaʻo e hāʻawi ʻia e ka pāpili kaiaulu i kekahi me ka manawa kūpono e ʻike ai a loaʻa nā makana ma muli o.

Kahi e nānā aku ai: Marketpath CMS a me Ecommerce

Hāʻawi ʻo Marketpath i ka hoʻolālā pūnaewele ʻoihana, hoʻomohala, a me nā lawelawe hoʻokō e pili ana i ka Marketpath 5D's: Discover, Design, Develop, Deliver, and Drive. Aia ʻo Marketpath ma aneʻi āpau a kaʻana like mākou i kekahi mea kūʻai aku. Ua hana ʻo Marketpath i kahi hana kupaianaha i ka hāʻawi ʻana i kahi CMS ākea e hoʻohui i kāu ʻōnaehana hoʻokele ʻike a me ka hale kūʻai ecommerce koho ʻole. Maʻaneʻi ʻo Matt Zentz, CEO a me hoʻokumu, a me Kevin Kennedy, Luna Hoʻokele Nui, e kūkākūkā i kā lākou huahana a me nā lawelawe i hāʻawi ʻia i kā lākou mea kūʻai aku. Ua hana lākou

ʻO ia ka 10 pakeneka hope loa

I nā mahina i hala iho nei, ua hala he ʻumikūmālua mau hoʻokuʻu o nā hana hou i kā mākou noi a me kā mākou hoʻohui. Minamina, he mau papahana nō kā mākou i hoʻomaka ʻia i nā mahina he nui i hala aku nei ma mua o koʻu hōʻea ʻana ʻaʻole mākaukau no ka hana ʻana. ʻAʻole na ka kime ka hewa, akā naʻu kēia kuleana i ka hana. ʻAʻohe nīnau aia iaʻu ke kime kūpono a me ka ʻenehana kūpono. Akā 90% o