ʻO Google Primer: E aʻo i nā ʻoihana Pakihi Hou a me nā Manaʻo Hoʻolālā Digital

Hoʻopilikia pinepine ʻia nā ʻoihana ʻona a me nā mākeke ke hiki mai i ka mākaʻikaʻi digital. Aia kahi manaʻo e hoʻokau wau i nā poʻe e lawe i kā lākou e noʻonoʻo ai e pili ana i nā kūʻai aku a me ke kūʻai aku ʻana ma ka pūnaewele. ʻikepili nui, poloka, bot, Pūnaewele o nā mea… yeesh. ʻOiai he mea weliweli ia, e hoʻomanaʻo ʻo ia wale nō

Ke hoʻolōʻihi nei i nā mea kūʻai aku a hōʻemi ʻana i ka ʻōpala ma o ka ʻike ʻike

Ua kākau maikaʻi ʻia ka mana o ka ʻike ʻike ʻike, e hāʻawi ana i 300% mau alakaʻi hou aʻe ma kahi o 62% ka uku haʻahaʻa ma mua o ka kūʻai kuʻuna, hōʻike ʻo DemandMetric. ʻAʻohe mea kupanaha i hoʻoneʻe ʻia e nā mea kālepa sophisticated kā lākou kālā i ka ʻike, ma kahi ʻano nui. Eia naʻe ka mea keakea, ʻo kahi ʻāpana maikaʻi o kēlā ʻike (65%, ʻoiaʻiʻo) paʻakikī e loaʻa, hāpai maikaʻi ʻole ʻia a ʻoluʻolu ʻole i kāna mea i ʻike ʻia. He pilikia nui kēlā. "Hiki iā ʻoe ke loaʻa nā ʻike maikaʻi loa o ka honua," kaʻana like

Nā ʻano ʻikepili a me nā hopena Drive Drive

Hoʻololi kāu mau pepeiao. ʻOiai e mahalo paha ʻoe i kahi keʻokeʻo kope lōʻihi, makemake paha kahi mea ʻē aʻe e loiloi i kahi papa inoa hiʻohiʻona ma mua o kā lākou launa ʻana iā ʻoe no ka ʻoihana. ʻO kēia infographic nui mai ContentPlus, kahi lawelawe kūʻai ʻike ʻike ma UK, hāʻawi i kahi nānā o nā ʻano like ʻole o nā mōhai ʻike i loaʻa, no ke aha e hana ai, a me kekahi ʻikepili kākoʻo. Loaʻa iā lākou kahi pou blog e pili pū ana e pili pū ana. Ua lilo nā mea hoʻohana pūnaewele i mau mea kūʻai aku sophisticated i kēia mau lā

He aha ka Digital Marketing

Ua loaʻa iā mākou kekahi mau infografics like e pili ana i ke kaʻina kūʻai inbound, ke kaiaola kūʻai inbound, ka piʻi ʻana o ke kūʻai kūloko a me kahi infographic no ka ulu ʻana o ka pāhūhū o ka inbound marketing. ʻOiai ke kūʻai aku nei nā mākaʻikaʻi inbound i ka loaʻa ʻana o nā alakaʻi ma o kāu hoʻoikaika ʻana i nā mīkini lima, he infographic kēia mai Pixaal, he aha ka Digital Marketing? He kiʻi infographic maikaʻi loa ia, akā he ʻelima mau mea ʻē aʻe ke kūʻai aku ʻana uila - kūʻai wikiō ʻana, i kā Call-To-Action hoʻolālā

ʻO kaʻu papa inoa kūʻai makeke pūnaewele ma ka hoʻonohonoho hoʻonohonoho

Aia he ton o nā mea e pono ai e hoʻokō piha i kahi hoʻolālā kūʻai pūnaewele, akā kahaha pinepine wau i ka mea nui a nā ʻoihana e kau ai i kēlā me kēia mea ma ka papa helu papa inoa. Ke lawe nei mākou i nā mea kūʻai aku hou, ke nānā nei mākou e hōʻoia i nā ʻōkuhi me ka hopena e hoʻokō mua ʻia ai… keu hoʻi inā maʻalahi lākou. Kaha: ʻaʻole maʻalahi ka kūʻai ʻana i ka ʻike a me ka kūʻai ʻana i ka pāpili kaiaulu. Pūnaewele - He pūnaewele paha kā ka ʻoihana e hoʻonāukiuki i kahi pane

Ke hoʻouka nei i kahi pūnaewele hou: ana ʻelua manawa, ʻoki ʻekahi

Hoʻomohala pinepine nā mea kālepa pūnaewele i kā lākou hoʻolālā papahana pūnaewele hou e ka hoʻolilo ʻana i ka hoʻolālā manawa āpau a laila hoʻonohonoho i ka pūnaewele hou ... a laila ana i nā hopena o ka loli. Hoʻopili wau ke ʻike wau i kekahi mau ʻoihana e hoʻolālā nei i nā pūnaewele he nui i loko o nā mahina o kēlā me kēia me ka mea “ʻaʻole holo pono kēlā me kēia. Ma mua o kou hoʻomaka ʻana e hoʻolālā i nā hoʻolālā o ka pūnaewele hou, pono ʻoe e ʻike piha i kahi i hoʻokumu ʻia ai kāu pūnaewele. Ke hoʻouka nei i nā pūnaewele hou