Nā Nānā i Hoʻoikaika ʻia: Ke hoʻāʻo wānana no ka leka uila

ʻO Quad Graphics Accelerated Insights

Ma mua o ka hele ʻana i mīkini, hana wau i ka nūpepa a kuhikuhi i nā ʻoihana leka. ʻOiai ʻaʻole i hiki i ka nūpepa ke hoʻohana a hoʻololi paha i ka manawa e mālama ai i kā lākou kāohi i nā kālā hoʻolaha, e hoʻomau mau ana nā leka uila i nā hopena maikaʻi ʻole. I ka ʻoiaʻiʻo, e hoʻopaʻapaʻa wau e nui ana ka nui o nā ʻoihana kūʻai pololei me nā leka pololei - e haki ana i ka leo o ka uila. ʻO ka ʻoiaʻiʻo, ʻoiai e loaʻa ana iaʻu he mau haneli o nā leka uila a me nā hae e paʻi iaʻu i kēlā me kēia lā, loaʻa iaʻu he mau ʻāpana leka uila pololei ... a ʻike wau iā lākou āpau.

E like me ka hapa nui o nā mea waena, pono naʻe ka leka uila pololei i ke ana mau ʻana a me ka optimization. Hāʻawi ʻia i ke kumukūʻai o ka leka uila, ua haʻalele nā ​​mea kūʻai aku he nui ma ka medium no kēia kumu a neʻe i kahi ala uila liʻiliʻi liʻiliʻi. He mea pōmaikaʻi ʻole ia ... ʻoiai ke hoʻokō pono ʻia ʻana i mua o kekahi mau prospect ma o nā mea maʻamau.

He aha inā hiki iā ʻoe ke hoʻāʻo i kāu mau huakaʻi leka pololei me ka ʻole o kēlā kumukūʻai?

Ua hoʻokumu ʻo Quad / Graphics i kahi kahua hoʻokolohua leka uila pololei e hoʻohana ana i nā aniani wānana e hoʻāʻo wikiwiki i ka hana a me nā ʻano me ka ʻole o kahi leka uila. Kāhea ʻia ʻIke i Hoʻoikaika ʻia a hiki iā ia ke hoʻāʻo i 20 mau ʻano ʻike ma ka pā hoʻokahi. Hoʻohana ia i kahi persona matrix sophisticated e hoʻohui i nā demografics me nā ʻano ʻuhane e wānana i nā mea e hoʻonāukiuki i kekahi e hana i kahi hāʻawi.

Ma ka awelika, ua kōkua ʻo Accelerated Insights i nā mea kālepa e hoʻopakele:

  • He 18 a 27 pakeneka hāpai i nā pane pane
  • Hilinaʻi nā hopena i 60 mau lā vs. hoʻokahi a ʻelua mau makahiki paha no ka hoʻāʻo ʻana kuʻuna
  • A 90 keneta hoʻemi i nā koina hoʻāʻo

Loaʻa kēia mau mea āpau me ka ʻole o ka hoʻouna ʻana i hoʻokahi ʻāpana o ka leka uila. ʻO ka paepae, i kapa ʻia ʻo Accelerated Insights, hōʻoia i ka hōʻoia ʻana i nā wānana he 97 pakeneka (+/- 3 pākēneka), e hōʻoia ana e hana hou ʻia nā hopena o nā ana ma kahi hōʻike ola. Ua hoʻokō a hoʻāʻo ka kime i ka ʻōnaehana ma nā ʻoihana like ʻole:

  • ʻInikua Auto Auto - Ua wānana ka ʻike wikiwiki i kahi piʻi 23 keneta o ka pane pane, ʻo ka hoʻonui maoli he 25 pākēneka.
  • Telecom Aupuni - Hoʻoemi i kāna moʻohelu hoʻāʻo e 55 pakeneka ma hope o ka wīwī ʻike ʻike wānana ʻia nā mea hea i hoʻopili i ka pane nui
  • Mea Kūʻai Kūʻai Paʻa Paʻa Regional - 32 pakeneka hāpai i ka pane i ʻoi aku ka maikaʻi o ka laina KPI o ka ʻoihana ma mua o 200 pākēneka. Ua hoʻolōʻihi ka hui i ka hoʻohana o ka Accelerated Insights persona matrix i loko o nā kaha kūʻai a pau
  • National Insurance Insurance Firm - Ua wānana ka ʻike wikiwiki i kahi hāpai 18 pakeneka i ka pane a ʻo ka hoʻonui maoli ʻana he 19 pākēneka

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