Inā ʻoe e haʻohaʻo ana He aha ke kūʻai aku ʻana me ka waihona moʻokāki?, Ua kākau ʻo Doug Bewsher i kahi ʻatikala maikaʻi e pili ana iā ia no Martech Zone. Ke uku nei ke kumumanaʻo, i ka ʻoiaʻiʻo, 92% o nā mea kālepa B2B e noʻonoʻo iā ABM loa or loa mea nui i kā lākou mau hana kālepa. A ʻo 84% o nā mea kālepa B2B e manaʻoʻiʻo nei hāʻawi nui ʻo ABM paʻa a ʻāhaʻi nā manawa.
Hoʻohui i hoʻokuʻu ʻia i kēia infographic maikaʻi loa ma ABM me kēlā mau helu helu i ka mokuʻāina o ka hānai a me Nā ʻanuʻu 8 i kahi ʻōnaehana Kūʻai Kūʻai Kūʻai Kūʻai Kūpono:
- E hoʻolālā a hoʻonohonoho i ke kūʻai aku ʻana me ka waihona moʻokāki pahu hopu
- Hāʻawi a kaulike i nā kūʻai aku kūloko a me ke kūʻai aku ʻana Nā Wahi
- Wehewehe i kāu Pahuhopu Helu
- hoʻomōhala ʻO nā kānaka a puni kēlā me kēia moʻokāki (hiki iā ʻoe Kauoha Personas pololei mai kā mākou pūnaewele)
- Map Kou Universe o Helu a me Hoʻokaʻaʻike
- E hana i ka poina ʻole, waiwai a kaʻana like ʻia maʻiʻo
- Koho i ka ʻĀkau ʻano Tactics
- kālailai ka ʻIkepili i mea nui
Ma ka infographic, ʻoi aku ka maikaʻi o nā ʻoihana ma 67% i ka pau ʻana o nāʻaelike ke hui pū ʻia nā hui kūʻai a me nā hui kūʻai me ABM a ʻo nā ʻoihana e hoʻohana ana iā ABM i loaʻa he 208% mau loaʻa kālā hou aʻe no kā lākou hana kalepa!
No ka nānā hohonu ʻana i ka hoʻomohala hoʻolālā ABM, e nānā i ka Ke hoʻomohala nei i kahi Polokalamu Hoʻolālā ʻIke ʻIke puke hana hoʻohui i hana hou ʻia me Ke kūʻai aku ʻana ʻo Heinz.
Hoʻoiho i ka hoʻomohala ʻana i kahi puke hana papahana hoʻomaʻamaʻa moʻokāki
Pololei loa ʻoe i ke kālā ke helu ʻoe iā “E hana i ka ʻike poina ʻole, waiwai a hoʻohele ʻia”.
Ua ʻike wau ʻo ia ka mōʻī o nā mea āpau. Hana pololei pēlā a he kī kāu. Hoʻopau iā ia a ʻai ʻoe i ka ʻai, a i ʻole ka berena lapuwale.
ʻOiaʻiʻo!