ʻO ka make ʻana o ka ʻoihana o Record

ʻenuhe lele

ʻO morphing ka ʻāina no nā ʻoihana.

I ka pule i hala iho nei, ʻaʻole au i emi ma mua o 5 mau kāhea kūʻai aku kahi i loaʻa ai kahi mea lawelawe i ka prospect, e koho ana i kahi mea hoʻolako, a i ʻole he ʻoihana ʻokoʻa. Ua hoʻolimalima ʻia mākou e hoʻokahi hui e hoʻonui i kā lākou ʻenekini huli pūnaewele. Ma hope o ka loiloi ʻana i kā lākou pūnaewele ma lalo o hoʻokahi mau minuke, ua hōʻike wau iā lākou he hana nui ia i hāʻawi ʻia i kā lākou CMS kahiko. Ua kāhea aku lākou i ka ʻoihana nāna i kūkulu i kā lākou pūnaewele no lākou a hāʻawi koke ka ʻoihana iā lākou i kahi ʻōlelo ʻē aʻe e hoʻomaikaʻi i kahi CMS hou. No ke aha i hōʻike ʻole ai kēlā ʻoihana iā lākou i mua?

Ua hana mākou i kahi ʻoihana ʻē aʻe ma muli o ka hana pono ʻana ma ka papahana blog. ʻO ka pilikia, ʻaʻole i kūlike nā nīnau a lākou me nā ikaika o ka anuu. No ke aha lākou i ʻike ʻole ai i nā kiko kūʻai o ka anuu? He kāhea kūʻai wikiwiki ia kahi i hōʻike ʻole ai ka kime i nā pono o ka prospect a me kā lākou kumuwaiwai.

Ke hana nei mākou i ka hana no ka ʻoihana ʻē aʻe e loiloi i kahi noi SaaS a lākou e ʻimi nei e kūʻai. Ua hoʻolimalima ka hui iā mākou ma muli o ko mākou ʻike ma ka SaaS makahiki a me ka ʻike o ka plethora o nā noi ma ka mākeke. Loaʻa iā lākou kā lākou huahana huahana a me nā ʻenehana ʻē aʻe - akā makemake naʻe lākou i hawaiian nānā.

ʻAʻole mākou ʻo kāu ʻoihana maʻamau ... a no laila manaʻo wau. I ka Hōʻike Pūnaewele Pūnaewele hou loa mai eConsultancy, ua ʻike lākou i kahi ʻano i nā ʻoihana a pehea e hoʻohana ai nā mea kālepa iā lākou. ʻAno pīhoihoi nā hopena ... a kamaʻāina!

  • ʻAʻole e koe ʻOihana Interactive o Record - I ka hoʻohui ʻana o nā ʻoihana i kā lākou kumuwaiwai a kīkēkē i nā silo, ʻaʻohe mea e pono ai ka mea kālepa e koho i kahi anakahi uila ma ke ʻano he "agence of record" (Ma waho aʻe o ka mea o ka manaʻo o ka "AOR" i nalowale i ke ʻano o ke koho ʻana o nā mea kūʻai aku e hoʻolaha i kā lākou budget budget ma waena o nā ʻano kūʻai like ʻole.) Ke iho mai nā paia ma waena o ka kuʻuna a me ka pākaha, e koi ʻia nā anakahi uila e koho ma waena o ka hoʻokomo ʻana iā lākou iho i loko o ka papahana ʻoihana nui a i ʻole ka hoʻokūkū ʻana i nā ʻoihana kuʻuna no ka mālama nui ʻana i nā moʻokāki media.
  • Ka laulā o ka hoʻokūkū ma waena nā hale kūʻai kūʻai uila e hoʻonui - Ke aniani o ke kaua ma waena o ka kūʻai ʻana mai i nā pāpāho kuʻuna a me nā pūnaewele e ʻike ʻia ma o ka honua ākea ākea. I nā huaʻōlelo ʻē aʻe, ke koi nei nā mea kūʻai aku i kahi "holistic" maoli i ke kūʻai aku ʻana, ʻaʻole e nā kāne a me nā wahine wale nō ke kaua e alakaʻi ai i kahi hoʻouka kaua, akā e nā ʻoihana PR a me nā hale uila kikoʻī a me nā loea pāʻoihana kaiapili pū kekahi.
  • Ke ka i mai nei o ka Agena i hoʻopili ʻia - Ke pāʻani nei kēia mau kaua, e ʻimi ka hale ʻoihana ʻoi aku ka nui e leverage i kāna mau ʻāpana like a like ʻole ma mua. ʻOiaʻiʻo, ʻo ke kumu o ka huki ʻana o nā ʻoihana i nā hana kūʻai aku he nui, mai ka hana ʻana, i ka hoʻolālā a me ke kūʻai ʻana, i PR i ke kūʻai aku ʻana a me nā kūkākūkā hoʻopukapuka e hoʻokomo i kahi hopena Gestalt nui aʻe, kahi i ʻoi aku ka nui ma mua o ka huina o kāna mau ʻāpana. Pono ʻole e ʻōlelo, ʻoiai kokoke i 30 mau makahiki e hana nei i kēlā hiʻohiʻona, hiki i kekahi mau ʻoihana paʻa ke ʻōlelo maoli ua hoʻokō i kēia pahuhopu.
  • Ma waho me ka puke wehewehe ʻōlelo kahiko, i loko o ka mea hou - I ka wā ma mua, nā huaʻōlelo e like me "GRPs," "impression" a me "click," i lawelawe ʻia ma ke ʻano he ana o ke ana ʻana o ka poʻe e pili ana i ke alakaʻi ʻana i ka hoʻolilo kālā ʻana a me ka hoʻoholo ʻana i ka kūleʻa o kahi hoʻokūkū. E emi ana ka nui o kēia mau huaʻōlelo. Kūpono lākou e hoʻololi ʻia e nā manaʻo o ka "waiwai holoʻokoʻa," "sentiment / favourability" a me "influence." ʻOiai ka hoʻohana ʻana o ka "hālāwai hoʻolohe manaʻo" i mākaukau no ka pahu lepo o ka mōʻaukala, ʻoiai e hōʻike ana i kahi hui passive o ka poʻe. I ka wā o ka Pūnaewele ʻo “leaning forward” i loko o ka pāpāho hoʻokahi a me ka piʻi ʻana o ka pāpaho kaiaulu, ʻo kahi manawa ʻoi aku ka pololei e wehewehe ai i nā mea kūʻai mai e makemake ana ka mea kālepa e lilo i “poʻe komo.”

Papa inoa i ʻōlelo ʻia mai ka Hōʻike Pūnaewele Pūnaewele mai eConsultancy.

ʻO kēia kahi DK New Mediaka ulu ʻana o… ma ka Agena i hoʻopili ʻia hakahaka. Ua lilo mākou i mea waena ma waena o nā pūʻulu kūʻai aku a me nā mea lawelawe a me kā lākou huahana, nā mea hoʻokūkū, nā mea kūʻai aku, kā lākou mea e manaʻo ai, nā mea kūʻai aku, kā lākou ʻoihana PR a me kā lākou ʻoihana. He manawa pīhoihoi ia no mākou a maikaʻi loa e ʻike i ka hōʻoia o kā mākou ʻoihana ʻoihana i kēia hōʻike.

Inā he ʻoihana ʻoe - ua hiki i ka manawa e hoʻololi i nā kapa, ʻaʻohe mea e paʻakikī. Pono ʻoe e hana pū me nā mea kūʻai aku ʻē aʻe i loaʻa nā loea like ʻole ... ʻoiai inā aia ka overlap i nā mea lawe. Aia ʻo Coopetition i loko. Inā he hui ʻoe - ua hiki i ka manawa e noʻonoʻo hou i kāu Ke Kuhi Hoʻopiʻi a hoʻohana i ka ʻokoʻa o nā loea i waho e hiki ke kōkua iā ʻoe e lanakila i nā pilikia nā pāhana hou.

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    Nanea maoli i kēia pou Douglas. ʻAʻole mākou e ʻike i nā mea maikaʻi i kēlā me kēia manawa ke hiki aku mākou i kahi ʻoihana ʻē aʻe.

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