Kūkulu ʻo Alterian i ka ʻAha Kūkākūkā Pāpale Kālā

ma ka DMA '09 ma San Diego, ʻO Alterian kūkala i ka hoʻolana o ka Social Media Marketing Council.

E hāʻawi ka SMMC i nā alakaʻi, nā palapala a me nā ʻōlelo aʻo maikaʻi loa no nā ʻoihana i ke ʻano o ka ʻikepili e ʻae ʻia e loaʻa ma o ka pāpili kaiaulu, a pehea e hoʻohana pono ai iā ia no ka hanauna alakaʻi a me ka lawelawe mea kūʻai aku.

E loaʻa kahi puka pūnaewele e hoʻolako i ke komo i kēia mau kumuwaiwai, kahi e hoʻopili ai i kahi kūkā kamaʻilio a me nā manawa kūpono no nā ʻoihana e hōʻike e hōʻike nei lākou i nā hana ʻoi loa. E hui ana ka ʻaha kūkā no ka manawa mua ma ka DMA ma San Diego a ma hope ma ka hapaha makahiki e kūkākūkā e pili ana i nā hanana hou loa o kēia wahi, me ka pahuhopu mua e wehewehe i ke ʻano o ka hoʻohana kūpono ʻole o ka ʻike kaiapili.

E hana ana ka SMMC i kekahi mau mea nui no ka ʻoihana pāʻoihana kaiaulu:

  • Ke hana nei i nā ʻike hiki ke hoʻohana ʻia no nā hui, nā mea kūʻai aku a me nā mana.
  • Ke hoʻokumu nei i nā hana ʻoi loa e pili ana i ka pilikino pilikino.
  • Kōkua i nā hui ʻoihana pāʻoihana kaiapili me nā pilikia a me nā manawa kūpono e pili ana i ka hoʻohana ʻikepili.

Alterian_logo.jpgHe kumu waiwai nui kēia a lana koʻu manaʻo e ukali ia me kekahi mau hae e hiki ai i nā mea kūʻai ke hoʻohana, a e hōʻoia hoʻi i nā haneli haneli e ʻike ʻia i kēlā me kēia lā.

Aia i loko o ka ʻaha kūkā kekahi mau hitters kaumaha - Pūʻulu DMRS, Acxiom, Merkle, Pahuhopu, ʻO Alterian, Engauge, ʻO ka Epsilon a Ke Kahi Uleau.

3 Comments

  1. 1

    Douglas,

    Pehea kahi hui o nā ʻoihana kūʻai leka uila / leka uila e hōʻike ai i nā pāpili kaiaulu i ka nui a lākou e nānā aku ai i kahi ʻaha kūkā kamaʻilio kaiaulu? Na lākou e "hāʻawi i nā kulekele, nā palapala a me nā ʻōlelo aʻo aʻoi loa" e pili ana i ka ʻike? Ua hele au i loko o kā lākou pūnaewele a ʻaʻole hoʻokahi mea e ʻōlelo nei i nā pāpili kaiaulu ma ke ʻano he mōhai lawelawe, ʻoi aku ka liʻiliʻi o ka mākaukau koʻikoʻi. Kula iaʻu… ʻAʻole au e ʻike i ka pili ma aneʻi.

    • 2

      Aloha @giavanni,

      Manaʻo wau he ʻumi mau makahiki o ka hōʻiliʻili ʻana a me ka hōʻuluʻulu ʻana i ka ʻike o ka mea kūʻai aku e hāʻawi i nā ʻoihana pūnaewele me kahi ton o ka ʻike i ke kuleana o ka ʻikepili a me ka pilikino. ʻAʻole wau e manaʻo e hoʻāʻo nei kēia poʻe e kūkākūkā ma ka pāpili kaiaulu, ke kūkākūkā nei lākou i ka hoʻohana kuleana o ka ʻikepili ma waena o ka pāpili kaiaulu.

      Ke kamaʻilio pū nei ʻoe me kahi kāne i hele mai mai ke kālepa pololei, nā leka pololei a me nā ʻoihana media kuʻuna. Hiki iā wau ke haʻi iā ʻoe i ka noi ʻana i nā haʻawina āpau aʻu i aʻo ai mai kēlā mau ʻoihana i hāʻawi ʻia iaʻu me kahi wāwae i luna i kaʻu mau hoa i hoʻoholo i kekahi lā ʻo lākou nā pōʻai pāpili. Ke hana nei au e hoʻohana i ka ʻikepili a me ka ʻenehana no 20 mau makahiki i kēia manawa.

      He mea maopopo iaʻu ʻaʻole loaʻa i kahi kuhi a Facebook a me nā ʻoihana pūnaewele ʻē aʻe i ka wā e kūʻai aku ai ... ʻoiai lākou e hāʻawi nei i kahi kaʻa kūpono no ia.

      Doug

  2. 3

    Aloha Douglas,

    Kākoʻo maoli wau me ʻoe e hāʻawi ʻo SMMC i nā alakaʻi, nā palapala a me nā ʻōlelo aʻo maikaʻi loa no nā hui. Ma aneʻi hiki ʻole iaʻu ke hopu i nā mea a SMMC e hana nei i nā mea no ka ʻoihana pāpili kaiaulu ??

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