Ke kūʻai aku ʻana ʻo Apple: 10 mau haʻawina i hiki iā ʻoe ke noi i kāu ʻoihana

ʻO Apple Marketing

Makemake koʻu mau hoaaloha e hāʻawi iaʻu i manawa paʻakikī no ka mea he fanboy Apple wau. Hiki iā wau ke hōʻahewa pono iā ia āpau ma kahi hoaaloha maikaʻi, ʻo Bill Dawson, nāna i kūʻai mai iaʻu i kaʻu polokalamu Apple mua - he AppleTV ... a laila hana pū me aʻu ma kahi ʻoihana kahi mākou nā luna hoʻomalu huahana mua e hoʻohana i nā MacBook Pros. He peʻa wau mai ia manawa a ma kēia manawa, ma waho o ka Homepod a me Airport, loaʻa iaʻu kēlā me kēia hāmeʻa. Me kēlā me kēia polokalamu a me ka hoʻomaikaʻi hou ʻana o nā lakohana, mahalo wau i ke kaiaolaola i hoʻopili paʻa ʻia e Apple e hoʻomau nei e hāʻawi i kā lākou mea kūʻai aku. Ua hoʻohoka wau i nā ʻoihana o kaʻu ʻoihana e hoʻomau i ke kiʻi ʻana ma Apple ʻoiai lākou e hoʻomau nei e hoʻololi mālie pehea mākou e launa pū ai me kā mākou kaiapuni ma o ka ʻenehana.

E like me kaʻu i ʻōlelo ai i kahi pae i kekahi o nā naysayers, ka lā e hana maʻalahi ai kāu Fitbit, Google Home, polokalamu Windows, kelepona Android, a me Roku me kekahi me kekahi. Ke hoʻokau pono nei ʻo Apple i ka mea hou i ka wahi nāwaliwali o kēlā me kēia hoʻokūkū. ʻO ka ʻoiaʻiʻo he kūʻokoʻa lākou āpau. ʻO kēlā, aia mau kahi no ka hana hou na Apple. Makemake au e ʻike i nā mea hou aku i ka home automation. I koʻu manaʻo, ke kīkē maoli nei ʻo Amazon i kā lākou mau puʻupuʻu me nā mākau i loaʻa no Echo.

Ua lawa ka ʻōlelo e pili ana i kā Apple hana hou, e neʻe i kā lākou kūʻai aku ʻana. Hoʻokahi mea aʻu e mahalo ai e pili ana i kā Apple kālepa ʻana ʻo ia ka mea maʻa mau i ka ka nani a me ka hanohano o kā lākou hāmeʻa a i ʻole ka hiki i kēlā poʻe ke kāomi nei iā lākou. ʻAʻohe kānalua i ka nānā ʻana i ka nani i kōkua ... e hele ma waena o kahi hale uila i kēia mau lā a me kēlā me kēia kelepona, papapona, a i ʻole kamepiula lawe āu e ʻike ai he kope ia o nā hāmeʻa Apple. Haʻaheo ka poʻe i nā pono hana a lākou e hoʻohana ai, a me ka huki ʻana i kahi ultralight, lahilahi, aluminika, unibody laptop mai kāu ʻeke me kahi hōʻike retina e ʻoluʻolu mau.

Eia kahi laʻana maikaʻi loa kahi e hōʻike ai lākou i ka iPad Pro:

ʻO ka hiki i kā lākou ʻoihana kālepa ka mea mau iaʻu. Inā paha e hulahula wale nei i ke mele mai nā pāʻoihana iPod maoli, a i ʻole kā lākou ʻOihana Ma hope o ka Mac e hōʻikeʻike ai i kekahi o nā poʻe loea ma ka honua, hoʻopili ʻo Apple i kou mau manaʻo.

Ua hōʻuluʻulu ka Pūnaewele Pūnaewele i nā haʻawina he 10 mai kā Apple hoʻolālā kālepa e hoʻopuni ana i nā wahi āpau o ka nānā ʻana no ka ʻoihana. I ka infographic aʻe, Nā Papa Hoʻolālā 10 mai Apple, komo pū lākou:

  1. E mālama It Simple - I loko o ka pāleo kūʻai ʻana ʻaʻole loaʻa kahi ʻike ma kahi a pehea e kūʻai ai i kā lākou huahana. Ma kahi o nā hoʻolaha a me nā leka kālepa ʻē aʻe he pololei loa - hōʻike mau i ka huahana a waiho iā ia e ʻōlelo nona iho.
  2. E hoʻohana i ka hoʻonoho huahana - Ke kaʻana like kahi influencer i kāu huahana a hōʻike i kā lākou poʻe ukali pehea ka maikaʻi, kanu ʻia ka hua a alakaʻi ʻia.
  3. Nā Manaʻo Leverage - Ua hana maikaʻi ʻo Apple i ka loaʻa ʻana o nā loiloi mai kāna mea kūʻai aku.
  4. E kia i ka Unique Value Proposition ma mua o ke kumu kūʻai - ʻO kēlā me kēia meahana a Apple e hāʻawi nei, ʻike lākou i ka manaʻo o ka mea kūʻai aku he mea pono ke uku aku i ke kumukūʻai kiʻekiʻe. Hoʻokahi ʻokoʻa, i koʻu manaʻo, ʻo kā lākou mea hoʻopili.
  5. Kū no kekahi mea - Hōʻike i kāu poʻe pepeiao hiki ke helu mau ʻia kāu māka e hāʻawi i nā mea a lākou e kū nei.
  6. Hana i nā ʻike, ʻaʻole nā ​​huahana wale nō - Hiki i kēlā me kēia mea ke hana i kahi huahana, akā ʻaʻole hiki i nā mea he nui ke hana i kahi ʻike no ka mea kūʻai aku e poina ʻole a hoʻowalewale iā lākou e hoʻi hou a hoʻi hou.
  7. E ʻōlelo i ka poʻe e hoʻohana ana i kā lākou ʻōlelo - Ma ka hōʻalo ʻana i nā huaʻōlelo a me nā wehewehe ʻana i mea e huikau ai a hoʻokahuli ai, ua loaʻa iā Apple kahi ala e hiki ai i nā mea kūʻai aku ma kahi pae hou i ʻike ʻole ʻia e ka hoʻokūkū.
  8. E hoʻomohala i kahi Aura a me ka Mystery e pili ana i kāu hana - ʻO ka maʻamau, haʻi aku nā mea kūʻai aku i kā lākou mea kūʻai aku i nā mea āpau e pili ana i kahi huahana, akā hana ʻo Apple i ka pīhoihoi hou aʻe ma ka hoʻopaʻa ʻana i ka ʻike a me ka hana ʻana i nā mea āpau.
  9. Hoʻopiʻi i nā manaʻo - Hōʻike nā hoʻolaha a Apple i ka poʻe hauʻoli i ka manawa maikaʻi me kā lākou iPads a me iPhones ma mua o ka nānā ʻana i ka nui o ka hoʻomanaʻo a i ʻole ke ola o ka pila.
  10. E hoʻohana i nā ʻike kiʻi - Inā hoʻohana maikaʻi ʻia, wikiō a me nā kiʻi a me nā leo koi e ʻoi aku ka hopena i ka ʻike o ka mea kūʻai.

Eia ka infographic piha:

 

Pāʻālua ʻo Apple Marketing

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