ʻAʻole ka hoʻoweliweli i ka noʻonoʻo, ka pōʻaiapili

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Ua nīnauele maikaʻi mākou me Mark Schaefer ma kā mākou podcast e pili ana i kāna pou, Pehea ka hoʻomake ʻana o ka physics o ka pāpili kaila i kāu hoʻolālā kūʻai. Hāʻawi ʻo Mark i ka hōʻike e pono ana i kēlā me kēia ʻoihana ke hana i ka hāʻawi ʻana i nā ʻike kupaianaha, nā puke kiʻekiʻe o nā ʻike waiwai a hāʻawi i kēlā ʻike i kahi o ka poʻe e hoʻolohe ana.

E hoʻolohe i kā mākou nīnauele o Mark Schaefer

Kāhea kekahi poʻe i kēia ʻike momona a me kekahi mau nugget. Aia kekahi pahū o kēia ʻike mahalo i nā mea ʻike e like me Pinterest, Instagram a me Vine. Hāʻawi ʻia i kēia ulu ʻana o ka ʻike digestible maʻalahi, ka moemoe e hoʻolaha ʻia nei ma waena o ka kūʻai aku ʻana a ʻo ka pūnaewele nō ia e pōkole ana ka nānā ʻana o nā mea kūʻai aku. Hana nunui, hana hoʻohaunaele, leka uila, kelepona, polokalamu ... ʻo ia mau mea āpau e nānā i nā hana ma ka lima.

Ke kāhea nei wau iā BS.

ʻAʻole ʻo BS ma kā Mark ʻōlelo aʻoaʻo, a manaʻo wau he wahi. Ke kāhea aku nei wau iā BS e liʻiliʻi ana ka nānā ʻana o ka ʻoihana ʻoihana a mea kūʻai paha. Manaʻo wau ua ʻoi aku ka lōʻihi o ka nānā a me ka nānā ma mua o ka manawa. Manaʻo wau ke hoʻohana nei nā mea kūʻai aku i ka hulina, ka pāpili kaiaulu a me nā pono hana e lilo i mea ʻoi aku ka maikaʻi i ka ʻai ʻana i ka ʻike ma mua o kā mākou i ka mōʻaukala. I iwakālua mau makahiki i hala aku nei, ʻaʻole mākou i loaʻa ka manawa kūpono e ʻike a noiʻi pono i kā mākou kūʻai hou mai ka poho o kā mākou lima. Pono mākou e kaukaʻi i nā ʻoihana kūʻai aku a me nā mea kūʻai aku wale nō. ʻO nā kūʻai a me nā hoʻoholo i hoʻoholo ʻia i loko o ka hilinaʻi o ka lūlū lima a me kekahi manawa ʻē aʻe.

I nā lā ol o ka Pūnaewele, ua kapa ʻia ia ma ke ʻano he superhighway ʻike. Maʻalahi ke kumu ... he nui ka ʻike i loaʻa i loko o nā milliseconds. No ka poʻe kālepa, waiwai nui loa kēia. I kēia pule i hala iho nei, pono wau e ʻike i kahi ʻōnaehana hoʻolaha hoʻolaha hou no kaʻu blog ma hope o ka hope loa i hoʻopau ai i kekahi mau hiʻohiʻona nui. Ma hope o kekahi mau minuke, he papa inoa piha kaʻu o nā anuu. Ma hope o kekahi mau hola, ua hiki iaʻu ke noiʻi i nā mea i loaʻa nā hiʻohiʻona aʻu e pono ai. A i loko o kekahi mau lā, ua hoʻāʻo wau i kēlā me kēia. ʻO ka hopena ua loaʻa iaʻu kahi papahana me nā hiʻohiʻona āpau e pono ai me ka ʻole o ka kamaʻilio ʻana i kekahi a i ʻole ke kau inoa ʻana i kekahi ʻaelike.

ʻAʻohe papahana ʻē aʻe i nānā i loko o kēlā wā. ʻAʻole wau ma Facebook a me Twitter. ʻAʻole wau e pane ana i nā kelepona. Kahi nānā pōkole? ʻAʻole loaʻa kahi manawa. ʻLelo ia, ua lilo ka nui o nā pūnaewele aʻu i kipa aku ai. ʻO nā palapala hiʻohiʻona maikaʻi ʻole, nā wikiō nānā lousy, nā kaʻina hana paʻakikī, ʻaʻohe ʻike pili… ua kāohi kēia mau mea i koʻu hiki ke kiʻi i ka pōʻaiapili e pono ai e hoʻoholo.

maʻalahi maʻalahi

Hoʻohana kekahi mau mea kālepa i ka nānā a me ka pōʻaiapili i kā lākou pono. ʻO ke aʻo ʻana o ka hihia maʻamau, e laʻa, kuhikuhi i kahi mea kūʻai aku i loaʻa nā hopena nui loa me ka huahana a lawelawe paha i kūʻai ʻia, nānā ʻole i nā mea kōkua ʻē aʻe, a ʻaʻole nō e ʻōlelo i nā mea kūʻai aku i hopena maikaʻi loa. ʻO ka hopena e waiho ka mea kūʻai aku a ʻoihana paha e hoʻoholo nei i ke kūʻai ʻana e kālailai i ka ʻike a ʻike inā he hoʻoholo hoʻoholo maikaʻi ia.

Waiho ʻia ka poʻe heluhelu e hana i kā lākou ʻike ponoʻī e pili ana i nā ʻike āu i hāʻawi ai. Hiki i kēia ke alakaʻi i nā mea i nalo ʻia a hana paha i nā alakaʻi ʻaʻole kūpono i kāu hui.

ʻO ke kī i kā Mark ʻōlelo aʻoaʻo ma ʻaneʻi ke hāʻawi nei i nā ʻike kupaianaha a me ka mālama ʻana i ka maikaʻi o ka ʻike ʻoiai e hoʻonui i ka digestible. Ma nā mea nui loa, ʻo kēia ka hana a mea hoʻolālā inforgraphic nui. Nui a hewahewa nā infographics he ton o stats i paʻi ʻia i nā kiʻi nani. Akā hoʻomohala nā infographics ʻoi loa i kahi laulā moʻolelo ʻo nā kiʻi a me nā helu helu i loko o ke kākoʻo.

ʻO Twitter me Blogging

Manaʻo ka hapa nui iā ʻoe ʻo kēia ka ʻokoʻa ma waena o Twitter a me Blogging ... ʻo Twitter no ka mea hoʻohana deficit-attention a ʻo ka blog ʻana ka mea e pono ai. E hoʻopaʻapaʻa wau he waiwai nui ka Twitter ma muli o ka pōʻaiapili e hana ai. Ma nā ʻoihana i hāʻawi ʻia, hoʻohana, kumuhana, hoʻohou a i ʻole hashtag, hāʻawi mai ʻo Twitter i nā kamaʻilio a me nā loulou me ka maikaʻi e hāʻawi iā ʻoe i ka pōʻaiapili āu e makemake ai. ʻAʻohe o nā polokalamu e like me Vine a me Instagram i ka hiki ke loulou no ka pōʻaiapili hohonu - akā manaʻo wau e hiki mai ana (ʻoiai ke noi nei lākou i ka hoʻolaha).

Mai hopohopo i ka nānā o ka mea heluhelu. E hopohopo e hāʻawi ana ʻoe i ka waiwai nui a me ka pōʻaiapili piha i hoʻomākaukau ʻia a hoʻoliʻiliʻi ʻia i ka hiki, pono, a me ka pāpaho hiki ke hiki.

2 Comments

  1. 1

    Pono mākou e ʻike i ka hiki ʻana o kā mākou ʻike i kā mākou poʻe mākaʻikaʻi pahuhopu ma o ka hoʻohana ʻana i nā ʻano ʻokoʻa
    akā pono nō hoʻi e hoʻomanaʻo mākou i ka loaʻa ʻana o kahi ʻike maikaʻi maikaʻi ke kī i ka kūleʻa o kā mākou kaua.

  2. 2

    ʻAʻole hiki ke ʻae hou. I ka ʻoiaʻiʻo, ke kamaʻilio nei i kēia lā me kekahi. ʻ saidlelo lākou, "e nānā pehea kā Godin kākau ʻana" i pane aku ai wau me ka ʻōlelo ʻana, "ua like ia me ka ʻōlelo ʻana" nānā i ka loaʻa kālā ʻana o Harvard. "

    ʻOi aku nā mea ʻelua i waho. Kūpono, hoʻonāukiuki manaʻo, hoʻonāukiuki i ka ʻike e ʻike i ka poʻe.

    Maʻalahi ʻoe. Mahalo no kēia. ʻO Fan Schaefer (ʻoiai kāna kau ma aneʻi-http: //www.businessesgrow.com/2013/04/16/three-dazzling-examples-that-turned-online-influence-into-offline-results/)

    ʻoiai, ke nānā nei i mua i ka podcast ... hōʻike hou aʻe o kāu kuhi!

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