Ke hiki i nā leka uila ke kumu o ka nui o ka haunaele. He mea nui ia e hele i lalo o ia - wikiwiki! ʻO ka mea mua a mākou e hoʻomaka ai me ka hoʻomaopopo ʻana i nā mea āpau e hele i ka lawe ʻana i kāu leka uila i ka pahu leka ... pili kēia me ka hoʻomaʻemaʻe ʻikepili, kou kūlana IP, kāu hoʻonohonoho DNS (SPF a me DKIM), kāu ʻike, a me kekahi ke hōʻike nei ma kāu leka uila ma ke ʻano he spam. Eia kahi infographic e hāʻawi ana i
Ke hiki mai i ka hoʻouna ʻana i nā leka uila a me ka hoʻouka ʻana i nā hoʻolaha pāʻoihana leka uila, he helu nui ka helu IP o kāu ʻoihana, a i ʻole IP kūlana. Ua ʻike ʻia ma ke ʻano he helu hoʻouna, pili ka inoa IP i ka lawe ʻana i ka leka uila, a he mea nui kēia no ka holomua ʻana i kahi leka uila, a no ka laulima kamaʻilio ʻana. I kēia ʻatikala, nānā mākou i nā helu IP ma ke kikoʻī kikoʻī a nānā pehea e hiki ai iā ʻoe ke mālama i kahi kūlana IP ikaika. He aha kahi helu IP
ʻO kahi papa hana kūʻai kūʻai (MAP) kekahi polokalamu e hana automate i nā hana kūʻai aku. Hāʻawi maʻamau nā paepae i nā hiʻohiʻona automation ma o ka leka uila, ka pāpili pāpili, kēpau gen, leka pololei, nā kahawai hoʻolaha kikohoʻe a me kā lākou mea waena. Hāʻawi nā mea hana i kahi waihona kikowaena kikowaena no ka ʻike kūʻai aku i hiki ai ke hoʻokau i ka kamaʻilio me ka hoʻohana ʻana i ka māhele a me ka pilikino. Aia kahi hoʻihoʻi maikaʻi loa i ka hoʻokomo kālā ke hoʻokō pololei ʻia a hoʻohana piha ʻia nā papa hana automation; Eia naʻe, hana nui nā ʻoihana i kekahi mau hewa nui
Pehea mākou e hoʻohana ai i kāu ʻike
Hoʻohana mākou i nā kuki ma kā mākou pūnaewele e hāʻawi i ka ʻike kūpono loa ma o ka hoʻomanaʻo ʻana i kāu makemake a makemake hou i nā kipa. Ma ka kaomi ʻana i ka "ʻae ʻia", ʻae ʻae ʻoe i ka hoʻohana ʻana i nā kuki HUA.
Hoʻohana kēia pūnaewele i nā kuki e hoʻomaikaʻi ai i kāu ʻike ʻoiai ʻoe e hoʻokele ma o ka pūnaewele. Ma waho o kēia, mālama ʻia nā kuki i hoʻokaʻawale ʻia e like me ka mea pono i kāu polokalamu kele pūnaewele no ka mea he mea nui ia no ka hana ʻana i nā hana maʻamau o ka pūnaewele. Hoʻohana pū mākou i nā kuki ʻaoʻao ʻekolu e kōkua iā mākou e kālailai a hoʻomaopopo pehea ʻoe e hoʻohana ai i kēia pūnaewele. E mālama ʻia kēia mau kuki ma kāu polokalamu kele pūnaewele wale nō me kāu ʻae. Loaʻa iā ʻoe ke koho e haʻalele i waho o kēia mau kuki. Akā ke koho nei i kekahi o kēia mau kuki i ka hopena o kāu ʻike ʻike.
Pono nā kuki kūpono e pono ai no ka hoʻohana ponoʻana o ka pūnaewele. ʻO kēia māhele wale nō nā'atila e hoʻomaopopo ana i nā hana papahana a me nā hiʻona palekana o ka pūnaewele. ʻAʻole i paʻi kēia mau kukina i nāʻike pilikino.
ʻO kēlā me kēia kuki i kūponoʻole no ka hoʻohanaʻana o ka pūnaewele a hoʻohanaʻia no ka hōʻiliʻiliʻana i nāʻike pilikino pono'ī ma nā waihona, nā hoʻolaha, a me nā mea i hoʻopaʻaʻia e kapaʻia he mau kuki kūponoʻole. He kūpono ka loaʻaʻana o ka mea hoʻohana ma mua o ka holoʻana i kēia mau kuki ma kāu pūnaewele.
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
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No kahi kokoke he ʻumi mau makahiki, e aʻo ana ʻo Marcus Sheridan i nā loina i kāna puke i ka poʻe e lohe ana a puni ka honua. Akā ma mua he puke ia, ua hōʻike ʻia ka moʻolelo ʻo ka Pool Pools (ʻo ia ke kahua) i loko o nā puke, nā paʻi a me nā ʻaha kūkā he nui no ke ʻano kū hoʻokahi i ka Inbound a me ka Marketing Content. I kēia Martech Zone Nīnauele,…
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