"ʻO ka mea kūʻai aku mua" Pono ka Mantra

Ke hoʻohana nei i ka mana o nā ʻenehana kūʻai aku sophisticated nui i loaʻa he neʻe maikaʻi no ka ʻoihana, akā inā ʻoe e hoʻomanaʻo i kāu mea kūʻai aku. Hilinaʻi ka ulu ʻana o ka ʻoihana ma luna o ka ʻenehana, he ʻoiaʻiʻo ʻole kēia, akā ʻoi aku ka nui ma mua o nā mea hana a ʻāpana o nā polokalamu āu e kūʻai aku nei. ʻO ka ʻike ʻana i kāu mea kūʻai aku inā ʻaʻole lākou he alo a he alo e hōʻike i nā pilikia, akā ʻo ka nui o ka ʻikepili e pāʻani me nā mea

No ke aha ʻo Martech kahi Strategic Imperative no ka ulu ʻana o ka ʻoihana

Ua piʻi aʻe ka ʻenehana mākeke i loko o nā makahiki he XNUMX i hala iho nei, a hala nā makahiki. Inā ʻaʻole ʻoe i apo aku iā Martech i kēia manawa, a hana i ke kūʻai aku ʻana (a i ʻole nā ​​kūʻai aku, no kēlā mea), a laila e aho ʻoe e kau ma luna o ka papa ma mua o kou haʻalele ʻia ʻana ma hope. Ua hāʻawi ʻenehana ʻenehana kūʻai hou i nā manawa kūpono i nā ʻoihana e kūkulu i nā pāʻoihana kūʻai hopena hopena a ana hoʻi, kālailai i nā ʻikepili kūʻai i ka manawa maoli, a me ka automate o kā lākou kūʻai aku ʻana e hoʻokuke i ka hoʻohuli ʻana, ka hana ʻana a me ROI, ʻoiai e hoʻohaʻahaʻa ana i nā kumukūʻai, ka manawa a me nā pono ʻole.