ʻElima mau Kūlana Kūʻai Kūʻai Pono e CMO i 2020

No ke aha i kūleʻa ai ka kūleʻa i kahi hoʻolālā kolohe. Me ka hōʻemi ʻana i nā moʻo kūʻai aku, lana ka manaʻo o nā CMO e pili ana i kā lākou hiki ke hoʻokō i kā lākou mau pahuhopu i ka makahiki 2020 e like me kā Gartner makahiki 2019-2020 CMO Spend Survey. Akā ʻo ka manaʻolana me ka ʻole o ka hana he counterproductive a he nui nā CMO e hāʻule ʻole e hoʻolālā no nā manawa paʻakikī i mua. ʻOi aku ka wikiwiki o nā CMO i kēia manawa ma mua o ka wā o ka hoʻokele waiwai hope loa, akā ʻaʻole ia he manaʻo hiki iā lākou ke ʻaʻa i lalo e holo i kahi pilikia.