He nohona ka mea hana a ka mea hana ma lalo o kahi barela - Nui nā wai lālā, e ʻoluʻolu.

Ua heluhelu wau i ka pou ma The Church of the Customer, i kākau ʻia e Jackie Huba lāua ʻo Ben McConnell (ʻelua o nā poʻe akamai loa i kēia ʻoihana), e pili ana i ka hoopla ma Maker's Mark. ʻO ka Maker's Mark kahi māka ma lalo o ka malu o ka ʻohana Beam o nā huahana. ʻOiai kā mākou hoaaloha ma Raidious, Dodge Lile, ʻoliʻoli i loko me kekahi mau ʻike mākaʻikaʻi. Me he mea lā ua hoʻoholo ʻo Maker's Mark e hoʻōla i kā lākou huahana e hoʻonui i ka papa inoa mau.

ʻO ka hana mua i ka ʻoihana kaiāulu: Discovery

Ua hoʻopau wau i ka heluhelu ʻana (no ka manawa ʻelua) ka puke nui, ʻOihana Pilikino Na ka Hoʻolālā: Transformative Social Media Strategies for the Connected Company, na Dion Hinchcliffe lāua ʻo Peter Kim. ʻO ka nīnau aʻu e lohe pinepine ai "ma hea mākou e hoʻomaka ai?" ʻO ka pane pōkole e hoʻomaka ʻoe i ka hoʻomaka, akā pehea mākou e wehewehe ai i ka hoʻomaka ʻana ʻo ia paha ka ʻāpana koʻikoʻi loa. Pehea e hele ai kahi hui e pili ana i ka hoʻopili ʻana i ka launa pū kaiaulu a me nā manaʻo ʻoihana kaiaulu

Nā mana a me ke kūʻai aku ʻana i nā ʻike: e akahele i ka Hype

Ua kākau iho nei ʻo Michael Brito, ka Pelekikena Hope Pelekikena kiʻekiʻe loa o ka Hoʻolālā Pāʻoihana Pilikino ma Edelman Digital (a puni nā hua manu maikaʻi), e pili ana i ʻelua mau māka e hoʻololi ikaika nei i ka hapa nui o kā lākou mākeke kūʻai i nā kikowaena media. ʻIke wau i ka paipai ʻana e hoʻomaka ana nā mea lawe i nā ʻoihana mua i kā lākou mākala kūʻai ʻike i loko o kahi pae holistic, komo. Kūlike pū me kēia neʻe, eia nō naʻe, aia kekahi mau ʻano kūʻai aku ʻē aʻe e pono ai mākou e ukali me ka maka koʻikoʻi.

ʻO ka wā e hiki mai ana i ka pilikanaka ʻO ka wā e hiki mai ana o ke kūʻai aku

Loaʻa iaʻu ka manawa kūpono e hele aku ai i ExactTarget Connections 2012, a i waena o nā kūkākūkā papa, ua hauʻoli loa wau i ka mea i kapa ʻia ʻo Social 2020: He aha ka mea e lilo ai iā mākou? Hoʻololi ʻia e Jeff Rohrs inimitable, VP Marketing Research & Education ma ExactTarget, ua hui pū ʻia ʻo Margaret Francis, VP o ka nohona ma ExactTarget, ʻo David Berkowitz, ʻo VP o Media e ulu nei ma 360i, ʻo Stephen Tarleton, Luna Hoʻokele o Global Channel & SMB Marketing Bazaarvoice, a me Sam ʻO Decker, CEO a me ka mea hoʻokumu o Mass

Alterian SDL | SM2: Social Media ʻikeʻike

ʻO Alterian SDL | SM2 kahi hopena ʻike ʻike kaiapili e hāʻawi i nā ʻoihana i ka hiki i ko lākou alo i ka nohona kaiaulu a hōʻike i kahi e kū nei nā kamaʻilio kūpono, nā mea e komo ana, a me nā mea a ka poʻe kūʻai aku e manaʻo ai e pili ana iā lākou. Ua wehewehe ka mea hoʻokumu Mark Lancaster no ke kumu he kī nui ka SDL i ka hoʻoikaika pāʻoihana pūnaewele ʻana o kāu ʻoihana: Aia kēia mea hana i ka holo holoʻokoʻa o ka hana wili i ka hapanui o nā pono hana i ka hoʻolaha pāʻoihana kaiapili, akā hele i kēlā mile keu.

Nā Kūlana Kulekele Pūnaewele

Aia māua ʻo Marty ma ka Social Media Club ma Chicago i mālama ʻia e nā poʻe maikaʻi ma Edelman. ʻO Transparency ke kumuhana ma Social Media aʻo nā panelists ʻo Tom Chernaik, CEO o Cmp.ly, Michael Kiefer, GM ma BrandProtect, Rich Sharp, SVP o Digital Health Group Edelman lāua ʻo Roula Amire, Managing Editor o Ragan.com. Ua nānā ka kūkā kamaʻilio i ka hoʻoweliweli a me nā pilikia e pili ana i nā pāpili kaiaulu a pehea e hiki ai i nā ʻoihana ke hoʻolālā, pale a pane

Māmā ka pahu i ka kaʻana like ʻana i nā faile

Ua pilikia loa ʻoe i ka hoʻouna ʻana i nā faila nui o ka ʻike ma o nā prospect, nā mea kūʻai aku a i ʻole nā ​​ʻoihana ʻoihana? ʻAʻole i paʻa maoli ʻo FTP ma ke ʻano he koho a he mea hoʻohana a he mea hoʻohana, a me nā hoʻopili leka uila i kā lākou mau palena a me nā ʻōmole. Loaʻa nā papa kuhikuhi ma nā kikowaena kikowaena o loko i kaupalena ʻia ke komo a hoʻonui i ka hana no nā kime IT i loko. Hāʻawi ka piʻi ʻana o ke ao kapua i kahi hopena kūpono, a ma waena o nā ʻano ʻūlū ʻē aʻe e ʻae ana i ka mālama ʻana, ka mālama ʻana a me ka hoʻokaʻawale ʻana

ʻO Huddle: Ka Hana Pūnaewele ʻana a me ka Kaʻana Kōnae

Ke ʻōwili nei a i ʻole orchestrating i kahi hoʻolālā kūʻai e pili ana i ka mālama ʻana i nā ʻike a me nā ʻōmole hana like. Piliwai wau ua māʻona ʻoe i ka hana ʻana i nā loli pau ʻole VPN a i ʻole hoʻonohonoho hoʻonohonoho firewall e kōkua i ka hoʻonui ʻana o ka laulima. ʻO nā manawa kūpono ke hoʻohana nei ʻoe i kahi intranet kahiko a i ʻole SharePoint. Ke hoʻololi nei i ka ʻike seamless a ke ao e pili ana i ka wahi ʻo Huddle e hana ai e hana maoli i ka laulima a me ka mālama ʻana i ka ʻike i kahi ʻike leʻaleʻa ma mua o ka hana luhi a me ke aʻalolo.