ʻ Talklelo kāu pūnaewele e like me Amazon?

I ka manawa hea i nīnau aku ai ʻo Amazon iā ʻoe ʻo wai ʻoe? Maliʻa paha ʻoe i kau inoa mua ai no kāu waihona Amazon, ʻeā? Pehea ka lōʻihi o kēlā? ʻO ia ka mea aʻu i manaʻo ai! Ke kau inoa ʻoe i kāu moʻokāki Amazon (a i ʻole kipa maʻalahi i kā lākou pūnaewele inā ʻeʻe ʻoe), aloha koke iā ʻoe ma ka ʻaoʻao ʻākau. ʻAʻole wale ʻo Amazon e aloha aku iā ʻoe, akā hōʻike koke ia iā ʻoe i nā mea pili: nā manaʻo huahana e pili ana i kāu

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Ke ʻimi mau nei nā mea kūʻai uila ʻelua a me nā hale kūʻai brick & mortar i nā ala hou a hou e hopu i nā alakaʻi hou aʻe a hoʻolilo iā lākou i mau mea kūʻai aku. ʻO ka ʻōlelo ʻana he hana nui kēia e lilo ia i mea hoʻowahāwahā loa, no ka mea ʻo ka hiki ʻana mai o ka pūnaewele ka mea i hoʻonāukiuki i ka hoʻokūkū no kēlā me kēia ʻoihana e noʻonoʻo pono ʻia. Ma loko o kēia mau makahiki, e hoʻokau nā mea kūʻai i nā palapala "Kāhea iā māua" ma kā lākou pūnaewele me ka lana o ka manaʻo e hoʻopili pū nā mākaʻikaʻi hoihoi

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Ua puni kahi manawa alakaʻi kēpau no kekahi manawa. Ma ke ʻano he mea, he nui nā ʻoihana e hoʻokele iā GET ʻoihana. Ua kipa aku nā mea kūʻai aku i kāu pūnaewele, hoʻopihapiha lākou i kahi palapala e ʻimi nei i ka ʻike, hōʻiliʻili ʻoe i kēlā ʻike a laila kāhea ʻoe iā lākou. Simple, ʻeā? Ehh ... ʻaʻole e like me ka nui āu e manaʻo ai. ʻO ka manaʻo, iā ia iho, he maʻalahi pupule. I ke kumumanaʻo, he maʻalahi maʻalahi e hopu i nā alakaʻi he nui. Minamina, ʻo ia

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He mea ʻole ka ʻoihana āu, inā ʻo kāu ʻoihana ma ka ʻāpana B2C, maikaʻi maikaʻi nā manawa āu e kū nei i kahi hoʻokūkū ikaika - keu hoʻi inā he hale kūʻai ʻoe no nā pōhaku lepo. Ma hope o nā mea āpau, ʻike ʻoe i ka nui a me ka pinepine o ka poʻe kūʻai aku i ka pūnaewele ma kēia mau lā. Ke hele nei nā poʻe i nā hale kūʻai brick & mortar; akā ʻo ka maʻalahi o ke kūʻai ʻana ma ka pūnaewele i hāʻule ka helu o nā mea mālama hale kūʻai. ʻO kekahi o nā ala ʻoihana

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ʻAʻole he nīnau he holoholona ikaika ka mākeke uila - a hoʻokahi holoholona helluva fickle i kēlā. E like me ka makemake o mākou āpau e like ka maʻamau o ka mākaʻikaʻi kamepiula me ka mea ʻole, ʻaʻole maopopo ʻole - a maopopo leʻa nā kumu. Ma ke ʻano he ʻoihana, hiki iā ʻoe ke koho e hoʻolaʻa i kekahi mau pākēneka o kou manawa a me kāu moʻohelu kālā i nā ʻano like ʻole o ke kūʻai kikohoʻe: pāpaho pāpaho, PPC, hana hou ʻana, kūʻai wikiō ʻana, ka leka uila

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ʻOiai hiki iā mākou āpau, no ka hapa nui, ke ʻae he mea ʻole ka mea kamaʻilio me ka mea hou ʻole. ʻO ka hapa nui o nā ʻike pili e ʻae i nā brand e hōʻiliʻili i ka nui o ka ʻike ma luna o nā mea kūʻai aku - ka ʻike i hiki ke hoʻohana ʻia e mālama pono ai i nā pono o nā mea kūʻai aku a kōkua me nā hana kūʻai aku e hiki mai ana. Hoʻokahi mea a ka nui o nā mākeke e hakakā nei, eia naʻe, ke hoʻoholo nei