Me ka ʻoi aku o 25 mau makahiki o ka ʻike ma ka media & leʻaleʻa a me ke alakaʻi ʻenehana, ua lawelawe ʻo Paul Brenner i kekahi mau kuleana c-suite, me ka Pelekikena mahele me Emmis Operating Company. Ma ke ʻano he Pelekikena o NextRadio/TagStation, ua kālele kāna hana i ka hana hou honua ma o ka hoʻāla ʻana o FM Chip i nā kelepona āpau no ke ana ʻana o ka poʻe hoʻolohe, hoʻomaikaʻi i nā ʻike mea hoʻohana i loko o ke kaʻa, a me nā kahua hoʻoili ʻikepili no nā lekiō hoʻolaha āpau. I ka makahiki 2019, ua hui pū ʻo Paul Nā Vibenomics ma ke ʻano he Luna Hoʻolālā Nui e kōkua i ka hoʻomohala ʻana i ka hoʻolālā hele-i-market no ka hoʻolaha hoʻolaha Audio Out-of-Home™ mua o ka hui. Ma hope o ka holomua holomua, ua hoʻokiʻekiʻe ʻia ʻo Brenner i Pelekikena o Audio OOH no ka mālama ʻana i nā hana āpau e pili ana i ka hana hoʻonui kālā a me nā pilina pili a ua hui pū ʻo ia i ke komite noiʻi DPAA a me ke komite hou ʻo IAB Retail Media.
Ua ʻike mākou no ka manawa lōʻihi ʻaʻole e noho piha ka pahu kuki ʻaoʻao ʻekolu. ʻO kēlā mau code liʻiliʻi e noho nei i loko o kā mākou mau polokalamu kele i ka mana e lawe i ka nui o ka ʻike pilikino. Hāʻawi lākou i nā mea kūʻai aku e nānā i nā ʻano pūnaewele o ka poʻe a loaʻa ka ʻike maikaʻi aʻe o nā mea kūʻai aku a me nā mea kūʻai aku e kipa ana i nā pūnaewele brand. Kōkua pū lākou i nā mea kūʻai aku - a me ka mea hoʻohana pūnaewele maʻamau - ʻoi aku ka maikaʻi a me ka hoʻokele pono ʻana i ka media. No laila, he aha ka pilikia? ʻO ka
Pehea mākou e hoʻohana ai i kāu ʻike
Hoʻohana mākou i nā kuki ma kā mākou pūnaewele e hāʻawi i ka ʻike kūpono loa ma o ka hoʻomanaʻo ʻana i kāu makemake a makemake hou i nā kipa. Ma ka kaomi ʻana i ka "ʻae ʻia", ʻae ʻae ʻoe i ka hoʻohana ʻana i nā kuki HUA.
Hoʻohana kēia pūnaewele i nā kuki e hoʻomaikaʻi ai i kāu ʻike ʻoiai ʻoe e hoʻokele ma o ka pūnaewele. Ma waho o kēia, mālama ʻia nā kuki i hoʻokaʻawale ʻia e like me ka mea pono i kāu polokalamu kele pūnaewele no ka mea he mea nui ia no ka hana ʻana i nā hana maʻamau o ka pūnaewele. Hoʻohana pū mākou i nā kuki ʻaoʻao ʻekolu e kōkua iā mākou e kālailai a hoʻomaopopo pehea ʻoe e hoʻohana ai i kēia pūnaewele. E mālama ʻia kēia mau kuki ma kāu polokalamu kele pūnaewele wale nō me kāu ʻae. Loaʻa iā ʻoe ke koho e haʻalele i waho o kēia mau kuki. Akā ke koho nei i kekahi o kēia mau kuki i ka hopena o kāu ʻike ʻike.
Pono nā kuki kūpono e pono ai no ka hoʻohana ponoʻana o ka pūnaewele. ʻO kēia māhele wale nō nā'atila e hoʻomaopopo ana i nā hana papahana a me nā hiʻona palekana o ka pūnaewele. ʻAʻole i paʻi kēia mau kukina i nāʻike pilikino.
ʻO kēlā me kēia kuki i kūponoʻole no ka hoʻohanaʻana o ka pūnaewele a hoʻohanaʻia no ka hōʻiliʻiliʻana i nāʻike pilikino pono'ī ma nā waihona, nā hoʻolaha, a me nā mea i hoʻopaʻaʻia e kapaʻia he mau kuki kūponoʻole. He kūpono ka loaʻaʻana o ka mea hoʻohana ma mua o ka holoʻana i kēia mau kuki ma kāu pūnaewele.
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
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ma keia Martech Zone Nīnauele, ʻōlelo mākou i ka mea hoʻokumu a me CEO o Casted, Lindsay Tjepkema. He ʻelua mau makahiki ʻo Lindsay i ke kālepa ʻana, he podcaster kahiko ia, a he hihiʻo kāna e kūkulu i kahi paepae e hoʻonui a ana i kāna ʻoihana kūʻai B2B ... no laila hoʻokumu ʻo ia iā Casted! Ma kēia māhele, kōkua ʻo Lindsay i ka poʻe hoʻolohe e hoʻomaopopo: * No ke aha ke wikiō ...
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