Lawe ʻo Rochelle i 20 mau makahiki o ka ʻoihana SaaS ʻike mai nā ʻoihana e like me eGain, Sage Intacct a me Marketo. Ma hope o ke kūkulu ʻana a me ka holo ʻana i kāna ʻoihana ponoʻī no 7+ mau makahiki, ua lawe ʻo Rochelle i kona makemake no ke kūkulu ʻana a me ka hānai ʻana i nā pilina o nā mea kūʻai aku i ka ʻenehana a ua mālama ʻo ia i nā alakaʻi alakaʻi i nā ʻoihana o nā nui āpau. Ua hoʻomaka ʻo Rochelle me Marketo ma mua o ka IPO a he mau paionia kāna i nā lawelawe ʻoihana, Management Project a me ka Hoʻonohonoho. Ua lawe ʻo Rochelle i kahi kōpena ʻoi aku ma mua o 300 Enterprise Implementations a he kī i ka hoʻomohala ʻana o ka Customer Metology i kōkua iā Marketo pālākiō ma o IPO a hoʻohana mau ʻia me nā mea kūʻai aku ʻoihana.
Inā ʻoe e hoʻolilo ana i kahi ahiahi ma ke kūlanakauhale ʻaʻole ʻoe i kipa ma mua a loaʻa i ʻelua mau ʻōlelo ʻaina ʻaina, hoʻokahi mai ka hōkele hōkele a hoʻokahi mai kahi hoaaloha, e hāhai paha ʻoe i ka ʻōlelo aʻo a kāu hoaaloha. ʻIke pinepine mākou i nā manaʻo o ka poʻe a mākou e ʻike a makemake ai i ka mea ʻoi aku ka hilinaʻi ma mua o ka ʻōlelo a ka malihini - he ʻano kanaka wale nō ia. ʻO ia ke kumu e hoʻopukapuka ai nā māka ʻoihana i ka poʻe kūʻai (B2C) i nā hoʻolaha influencer - he ʻōlelo hoʻolaha ikaika ka manaʻo maikaʻi. ʻO ia
Pehea mākou e hoʻohana ai i kāu ʻike
Hoʻohana mākou i nā kuki ma kā mākou pūnaewele e hāʻawi i ka ʻike kūpono loa ma o ka hoʻomanaʻo ʻana i kāu makemake a makemake hou i nā kipa. Ma ka kaomi ʻana i ka "ʻae ʻia", ʻae ʻae ʻoe i ka hoʻohana ʻana i nā kuki HUA.
Hoʻohana kēia pūnaewele i nā kuki e hoʻomaikaʻi ai i kāu ʻike ʻoiai ʻoe e hoʻokele ma o ka pūnaewele. Ma waho o kēia, mālama ʻia nā kuki i hoʻokaʻawale ʻia e like me ka mea pono i kāu polokalamu kele pūnaewele no ka mea he mea nui ia no ka hana ʻana i nā hana maʻamau o ka pūnaewele. Hoʻohana pū mākou i nā kuki ʻaoʻao ʻekolu e kōkua iā mākou e kālailai a hoʻomaopopo pehea ʻoe e hoʻohana ai i kēia pūnaewele. E mālama ʻia kēia mau kuki ma kāu polokalamu kele pūnaewele wale nō me kāu ʻae. Loaʻa iā ʻoe ke koho e haʻalele i waho o kēia mau kuki. Akā ke koho nei i kekahi o kēia mau kuki i ka hopena o kāu ʻike ʻike.
Pono nā kuki kūpono e pono ai no ka hoʻohana ponoʻana o ka pūnaewele. ʻO kēia māhele wale nō nā'atila e hoʻomaopopo ana i nā hana papahana a me nā hiʻona palekana o ka pūnaewele. ʻAʻole i paʻi kēia mau kukina i nāʻike pilikino.
ʻO kēlā me kēia kuki i kūponoʻole no ka hoʻohanaʻana o ka pūnaewele a hoʻohanaʻia no ka hōʻiliʻiliʻana i nāʻike pilikino pono'ī ma nā waihona, nā hoʻolaha, a me nā mea i hoʻopaʻaʻia e kapaʻia he mau kuki kūponoʻole. He kūpono ka loaʻaʻana o ka mea hoʻohana ma mua o ka holoʻana i kēia mau kuki ma kāu pūnaewele.
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Mark Schaefer. He hoa aloha nui ʻo Mark, alakaʻi, mea kākau hua, haʻi ʻōlelo, podcaster, a me kākāʻōlelo i ka ʻoihana kūʻai aku. Kūkākūkā mākou i kāna puke hou loa, Cumulative Advantage, ka mea i ʻoi aku ma mua o ke kūʻai aku ʻana a kamaʻilio pololei i nā kumu e hoʻohuli i ka kūleʻa i ka ʻoihana a me ke ola. Noho mākou i kahi honua ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou i ka mea hoʻokumu a me CEO o Casted, Lindsay Tjepkema. He ʻelua mau makahiki ʻo Lindsay i ke kālepa ʻana, he podcaster kahiko ia, a he hihiʻo kāna e kūkulu i kahi paepae e hoʻonui a ana i kāna ʻoihana kūʻai B2B ... no laila hoʻokumu ʻo ia iā Casted! Ma kēia māhele, kōkua ʻo Lindsay i ka poʻe hoʻolohe e hoʻomaopopo: * No ke aha ke wikiō ...
No kahi kokoke he ʻumi mau makahiki, e aʻo ana ʻo Marcus Sheridan i nā loina i kāna puke i ka poʻe e lohe ana a puni ka honua. Akā ma mua he puke ia, ua hōʻike ʻia ka moʻolelo ʻo ka Pool Pools (ʻo ia ke kahua) i loko o nā puke, nā paʻi a me nā ʻaha kūkā he nui no ke ʻano kū hoʻokahi i ka Inbound a me ka Marketing Content. I kēia Martech Zone Nīnauele,…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Pouyan Salehi, kahi mea kālepa serial a hoʻolaʻa i nā makahiki he 2 i hala e hoʻomaikaʻi a me ka automating i ke kaʻina kūʻai aku no nā B2B ʻoihana kūʻai aku Reps a me nā kime loaʻa. Kūkākūkā mākou i nā ʻenehana i hoʻohālikelike i nā kūʻai aku o BXNUMXB a ʻimi i nā ʻike, nā mākau a me nā ʻenehana e hoʻohuli i nā kūʻai aku…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Michelle Elster, ka Pelekikena o Rabin Research Company. He loea ʻo Michelle i nā kiʻina noiʻi helu nui a me ka qualitative me ka ʻike nui ma waena o ka honua i ke kūʻai aku ʻana, hoʻomohala huahana hou, a me nā kamaʻilio kūkā. I kēia kamaʻilio ʻana, kūkākūkā mākou: * No ke aha e hoʻopukapuka ai nā ʻoihana i ka noiʻi mākeke? * Pehea e hiki ai…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Guy Bauer, ka mea hoʻokumu a me ka luna hoʻokumu, a me Hope Morley, ka luna hoʻomalu o Umault, kahi ʻoihana hoʻolaha wikiō wikiō. Kūkākūkā mākou i ka kūleʻa o Umault i ka hoʻomohala ʻana i nā wikiō no nā ʻoihana e ulu pono i ka ʻoihana me nā wikiō ʻoihana. He kōpena lanakila ʻo Umault o nā lanakila me nā mea kūʻai aku ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Jason Falls, ka mea kākau o Winfluence: Reframing Influencer Marketing e hoʻā i kāu Brand (https://amzn.to/3sgnYcq). 'Speaksleloʻo Jason i ke kumu o ke kālepa influencer ma o nā hana ʻoi loa o kēia lā e hāʻawi nei i nā hopena ʻoi loa no nā māka e hoʻohana nei i nā hoʻolālā kūʻai influencer nui Ma waho o ka hopu ʻana a…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā John Vuong o Local SEO Search, kahi ʻimiola mea lawelawe piha, ʻike, a me nā ʻoihana kaiapili no nā ʻoihana kūloko. Ke hana nei ʻo John me nā mea kūʻai aku ma waena o ka honua a kū hoʻokahi kāna kūleʻa ma waena o nā kūkākūkā SEO kūloko: he kekelē ʻo John ma ke kālā a he mea hoʻohana i nā mea uila mua, e hana ana ma nā kuʻuna…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Jake Sorofman, Pelekikena o MetaCX, ka paionia i kahi ala hou e pili ana i nā hopena no ka mālama ʻana i ke ola o ka mea kūʻai. Kōkua ʻo MetaCX iā SaaS a me nā ʻoihana huahana kikohoʻe e hoʻololi pehea lākou e kūʻai aku ai, hāʻawi, hoʻohou a hoʻonui me kahi ʻike uila e pili pū ana me ka mea kūʻai aku i kēlā me kēia pae. Nā mea kūʻai mai ma SaaS…