ʻO Shane Barker He loea kālepa kikohoʻe no 15 mau makahiki me ka manaʻo nui ma Influencer Marketing i nā makahiki he 5 i hala. He loea ʻo ia i nā funnels kūʻai aku, nā māka kalaiwa a me nā hoʻololi ʻana i ka pūnaewele. Ua kūkākūkā ʻo ia me nā ʻoihana Fortune 500, Influencers me nā huahana uila, a me kekahi mau mea kaulana ʻo A-List.
Hāʻawi ʻo Google Analytics iā mākou i ka nui o ka ʻike nui no ka hoʻomaikaʻi ʻana i kā mākou hana pūnaewele. Minamina, ʻaʻole mau iā mākou ka manawa keu e hoʻopaʻa i kēia ʻikepili a hoʻolilo ia i mea pono. Pono ka hapa nui o mākou i kahi ala maʻalahi a wikiwiki hoʻi e nānā i nā ʻike pili no ka hoʻomohala ʻana i nā pūnaewele ʻoi aku ka maikaʻi. Ma laila pololei kahi e komo ai nā hōʻike ʻo Google Analytics Behaviour. Me ke kōkua o kēia mau hōʻike ʻOihana, maʻalahi ka maʻalahi e hoʻoholo koke pehea kāu ʻike.
Ua ʻike ʻo 2018 e pili ana i 80% o nā mākeke e hoʻohana i ka ʻike ʻike i kā lākou papahana kaiapili. Pēlā nō, ua ulu ka hoʻohana ʻana o nā wikiō ma kahi o 57% ma waena o 2017 a me 2018. Ua komo mākou i kēia manawa i kahi manawa e makemake ai nā mea hoʻohana i nā ʻike hoʻopiʻi, a makemake koke lākou iā ia. Ma waho aʻe o ka hiki ʻana, eia ke kumu e hoʻohana ai ʻoe i ka ʻike ʻike: Maʻalahi e kaʻana maʻalahi e hoʻomanaʻo i ka leʻaleʻa a me ke komo ʻana.
Ua hoʻohui hou ʻo Google Analytics i kahi hiʻohiʻona maikaʻi loa e kālailai i ka hopena lohi o kāu poʻe malihini kipa i ʻike ʻia ʻo ka hōʻuluʻulu cohort, kahi mana beta o ka lā loaʻa wale nō. Ma mua o kēia hoʻohui hou, ʻaʻole i hiki i nā luna pūnaewele a me nā loiloi pūnaewele ke nānā pono i ka pane lohi o kā ka poʻe kipa pūnaewele. He paʻakikī loa e hoʻoholo inā kipa ʻo X mau malihini kipa i kāu pūnaewele i ka Pōʻakahi a laila ehia o lākou i kipa aku i ka lā aʻe a i ʻole
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Mark Schaefer. He hoa aloha nui ʻo Mark, alakaʻi, mea kākau hua, haʻi ʻōlelo, podcaster, a me kākāʻōlelo i ka ʻoihana kūʻai aku. Kūkākūkā mākou i kāna puke hou loa, Cumulative Advantage, ka mea i ʻoi aku ma mua o ke kūʻai aku ʻana a kamaʻilio pololei i nā kumu e hoʻohuli i ka kūleʻa i ka ʻoihana a me ke ola. Noho mākou i kahi honua ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou i ka mea hoʻokumu a me CEO o Casted, Lindsay Tjepkema. He ʻelua mau makahiki ʻo Lindsay i ke kālepa ʻana, he podcaster kahiko ia, a he hihiʻo kāna e kūkulu i kahi paepae e hoʻonui a ana i kāna ʻoihana kūʻai B2B ... no laila hoʻokumu ʻo ia iā Casted! Ma kēia māhele, kōkua ʻo Lindsay i ka poʻe hoʻolohe e hoʻomaopopo: * No ke aha ke wikiō ...
No kahi kokoke he ʻumi mau makahiki, e aʻo ana ʻo Marcus Sheridan i nā loina i kāna puke i ka poʻe e lohe ana a puni ka honua. Akā ma mua he puke ia, ua hōʻike ʻia ka moʻolelo ʻo ka Pool Pools (ʻo ia ke kahua) i loko o nā puke, nā paʻi a me nā ʻaha kūkā he nui no ke ʻano kū hoʻokahi i ka Inbound a me ka Marketing Content. I kēia Martech Zone Nīnauele,…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Pouyan Salehi, kahi mea kālepa serial a hoʻolaʻa i nā makahiki he 2 i hala e hoʻomaikaʻi a me ka automating i ke kaʻina kūʻai aku no nā B2B ʻoihana kūʻai aku Reps a me nā kime loaʻa. Kūkākūkā mākou i nā ʻenehana i hoʻohālikelike i nā kūʻai aku o BXNUMXB a ʻimi i nā ʻike, nā mākau a me nā ʻenehana e hoʻohuli i nā kūʻai aku…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Michelle Elster, ka Pelekikena o Rabin Research Company. He loea ʻo Michelle i nā kiʻina noiʻi helu nui a me ka qualitative me ka ʻike nui ma waena o ka honua i ke kūʻai aku ʻana, hoʻomohala huahana hou, a me nā kamaʻilio kūkā. I kēia kamaʻilio ʻana, kūkākūkā mākou: * No ke aha e hoʻopukapuka ai nā ʻoihana i ka noiʻi mākeke? * Pehea e hiki ai…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Guy Bauer, ka mea hoʻokumu a me ka luna hoʻokumu, a me Hope Morley, ka luna hoʻomalu o Umault, kahi ʻoihana hoʻolaha wikiō wikiō. Kūkākūkā mākou i ka kūleʻa o Umault i ka hoʻomohala ʻana i nā wikiō no nā ʻoihana e ulu pono i ka ʻoihana me nā wikiō ʻoihana. He kōpena lanakila ʻo Umault o nā lanakila me nā mea kūʻai aku ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Jason Falls, ka mea kākau o Winfluence: Reframing Influencer Marketing e hoʻā i kāu Brand (https://amzn.to/3sgnYcq). 'Speaksleloʻo Jason i ke kumu o ke kālepa influencer ma o nā hana ʻoi loa o kēia lā e hāʻawi nei i nā hopena ʻoi loa no nā māka e hoʻohana nei i nā hoʻolālā kūʻai influencer nui Ma waho o ka hopu ʻana a…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā John Vuong o Local SEO Search, kahi ʻimiola mea lawelawe piha, ʻike, a me nā ʻoihana kaiapili no nā ʻoihana kūloko. Ke hana nei ʻo John me nā mea kūʻai aku ma waena o ka honua a kū hoʻokahi kāna kūleʻa ma waena o nā kūkākūkā SEO kūloko: he kekelē ʻo John ma ke kālā a he mea hoʻohana i nā mea uila mua, e hana ana ma nā kuʻuna…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Jake Sorofman, Pelekikena o MetaCX, ka paionia i kahi ala hou e pili ana i nā hopena no ka mālama ʻana i ke ola o ka mea kūʻai. Kōkua ʻo MetaCX iā SaaS a me nā ʻoihana huahana kikohoʻe e hoʻololi pehea lākou e kūʻai aku ai, hāʻawi, hoʻohou a hoʻonui me kahi ʻike uila e pili pū ana me ka mea kūʻai aku i kēlā me kēia pae. Nā mea kūʻai mai ma SaaS…