ʻO Stephanie Sperry ka Luna Hoʻokele o ka Hoʻolālā ma Lawelawe Pūnaewele. ʻO kāna ʻike a me kāna ʻike kū hoʻokahi iā Sperry e hoʻonui i kāna mau hiki ke hōʻoia i ka lawelawe ʻana o ServiceSource i ka hoʻomaikaʻi ʻana i ka huakaʻi mea kūʻai aku no nā mea kūʻai aku o ka ʻoihana.
Me ka ʻike a me ka ʻenehana ma ko mākou manamanalima, ua loli nui ka huakaʻi kūʻai. Ke hana nei nā mea kūʻai i kā lākou noiʻi lōʻihi ma mua o ka manawa e kamaʻilio ana i kahi lunamaka kūʻai, ʻo ia hoʻi ke kuleana nui o ke kālepa ma mua. E aʻo hou aʻe e pili ana i ke koʻikoʻi o ka "smarketing" no kāu ʻoihana a no ke aha ʻoe e kaulike ai i kāu mau hui kūʻai aku a kūʻai aku. He aha ka 'Smarketing'? Hoʻohui ʻo Smarketing i kou mana kūʻai aku a me nā hui kālepa. Ke nānā nei ia i ka hoʻopili ʻana i nā pahuhopu a me nā nuʻukia
Pehea mākou e hoʻohana ai i kāu ʻike
Hoʻohana mākou i nā kuki ma kā mākou pūnaewele e hāʻawi i ka ʻike kūpono loa ma o ka hoʻomanaʻo ʻana i kāu makemake a makemake hou i nā kipa. Ma ka kaomi ʻana i ka "ʻae ʻia", ʻae ʻae ʻoe i ka hoʻohana ʻana i nā kuki HUA.
Hoʻohana kēia pūnaewele i nā kuki e hoʻomaikaʻi ai i kāu ʻike ʻoiai ʻoe e hoʻokele ma o ka pūnaewele. Ma waho o kēia, mālama ʻia nā kuki i hoʻokaʻawale ʻia e like me ka mea pono i kāu polokalamu kele pūnaewele no ka mea he mea nui ia no ka hana ʻana i nā hana maʻamau o ka pūnaewele. Hoʻohana pū mākou i nā kuki ʻaoʻao ʻekolu e kōkua iā mākou e kālailai a hoʻomaopopo pehea ʻoe e hoʻohana ai i kēia pūnaewele. E mālama ʻia kēia mau kuki ma kāu polokalamu kele pūnaewele wale nō me kāu ʻae. Loaʻa iā ʻoe ke koho e haʻalele i waho o kēia mau kuki. Akā ke koho nei i kekahi o kēia mau kuki i ka hopena o kāu ʻike ʻike.
Pono nā kuki kūpono e pono ai no ka hoʻohana ponoʻana o ka pūnaewele. ʻO kēia māhele wale nō nā'atila e hoʻomaopopo ana i nā hana papahana a me nā hiʻona palekana o ka pūnaewele. ʻAʻole i paʻi kēia mau kukina i nāʻike pilikino.
ʻO kēlā me kēia kuki i kūponoʻole no ka hoʻohanaʻana o ka pūnaewele a hoʻohanaʻia no ka hōʻiliʻiliʻana i nāʻike pilikino pono'ī ma nā waihona, nā hoʻolaha, a me nā mea i hoʻopaʻaʻia e kapaʻia he mau kuki kūponoʻole. He kūpono ka loaʻaʻana o ka mea hoʻohana ma mua o ka holoʻana i kēia mau kuki ma kāu pūnaewele.
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