He aha nā avera wehe leka uila a me nā helu kaomi-ma o

Ua hoʻokuʻu aku ʻo IBM Marketing Cloud i kā lākou 2016 ʻImi ʻIkepili Kūʻai Kiʻekiʻena Benchmark Study. Hāʻawi ka hōʻike i ka ʻikepili e ʻae iā ʻoe e hoʻohālikelike i kāu mau hoʻolaha leka uila ma o 25 wehe, kaomi-ma, papa inoa churn a me nā metric kelepona. Hoʻohui ʻia, loaʻa i ka hōʻike:

• Hoʻohālikelike kūlike i nā ʻoihana a me nā wāwahi ʻāina mai nā wahi a puni o ka honua
• Ka hoʻohana ʻana i nā hāmeʻa, nā lā hoʻomaha, nā leka uila transactional a me nā helu hoʻopili
• ʻO nā Benchmarks ma ʻō aku o ka "awelika," me ka median a me nā quartile hana kiʻekiʻe
• Ke hoʻohana nei i kēia ʻikepili a me nā hana maikaʻi e pili ana e hoʻomaikaʻi ai i kāu polokalamu leka uila

Leka Wehe ʻia ka leka uila

• nohona ma
  • Mean: 21.8%
  • Median: 18.3%
  • ʻO Quartile Top: 41.6
  • ʻO Quartile lalo: 7.9%
• ʻAmelika Hui Pū ʻIa
  • Mean: 21.3%
  • Median: 17.6%
  • ʻO Quartile Top: 40.9%
  • ʻO Quartile lalo: 7.9%

E wehe i nā kumukūʻai e ka ʻoihana

• Kaʻa & Kaʻa
  • Mean: 27.3%
  • Median: 24.1%
  • ʻO Quartile Top: 47.3%
  • ʻO Quartile lalo: 11.8%
• Nā Panakō a me nā lawelawe kālā
  • Mean: 23.3%
  • Median: 18.7%
  • ʻO Quartile Top: 46.5%
  • ʻO Quartile lalo: 7.8%
• Lako kamepiula & Kelepona Kelepona
  • Mean: 24.9%
  • Median: 22.5%
  • ʻO Quartile Top: 44.6%
  • ʻO Quartile lalo: 9.1%
• Polokalamu kamepiula & lawelawe pūnaewele
  • Mean: 20.8%
  • Median: 17.4%
  • ʻO Quartile Top: 39.8%
  • ʻO Quartile lalo: 7.5%
• Nā Huahana Mea
  • Mean: 25.1%
  • Median: 21.1%
  • ʻO Quartile Top: 48.1%
  • ʻO Quartile lalo: 8.6%
• Nā lawelawe mea kūʻai aku
  • Mean: 21.6%
  • Median: 19.0%
  • ʻO Quartile Top: 40.9%
  • ʻO Quartile lalo: 7.4%
• Nā lawelawe ʻoihana
  • Mean: 23.0%
  • Median: 20.3%
  • ʻO Quartile Top: 41.9%
  • ʻO Quartile lalo: 9.1%
• Ka lawelawe meaʻai, Pāʻani & Hoʻokipa
  • Mean: 20.7%
  • Median: 16.6%
  • ʻO Quartile Top: 42.3%
  • ʻO Quartile lalo: 5.9%
• Nā Haukapila, Healthcare & Biotech
  • Mean: 26.1%
  • Median: 23.3%
  • ʻO Quartile Top: 49.4%
  • ʻO Quartile lalo: 8.1%
• Nā Hana Hana Hana & Mea Hana
  • Mean: 25.9%
  • Median: 22.5%
  • ʻO Quartile Top: 46.5%
  • ʻO Quartile lalo: 10.9%
• Insurance
  • Mean: 27.5%
  • Median: 24.4%
  • ʻO Quartile Top: 50.2%
  • ʻO Quartile lalo: 10.2%
• Loiloi, Nā ʻĀpana Huakaʻi a me nā lawelawe
  • Mean: 22.7%
  • Median: 18.5%
  • ʻO Quartile Top: 40.8%
  • ʻO Quartile lalo: 11.3%
• Nā ʻĀpana Hoʻolaha & Nā lawelawe
  • Mean: 18.2%
  • Median: 13.6%
  • ʻO Quartile Top: 37.4%
  • ʻO Quartile lalo: 6.5%
• Media & Hoʻopuka
  • Mean: 19.3%
  • Median: 16.5%
  • ʻO Quartile Top: 34.8%
  • ʻO Quartile lalo: 8.5%
• Nā Nonprofits, Associations & Aupuni
  • Mean: 26.4%
  • Median: 23.8%
  • ʻO Quartile Top: 43.1%
  • ʻO Quartile lalo: 14.4%
• Waiwai, hana & kūkulu huahana
  • Mean: 25.6%
  • Median: 23.4%
  • ʻO Quartile Top: 41.6%
  • ʻO Quartile lalo: 13.7%
• Kalepa & Ecommerce
  • Mean: 20.5%
  • Median: 16.8%
  • ʻO Quartile Top: 39.2%
  • ʻO Quartile lalo: 8.0%
• Nā Kula & Hoʻonaʻauao
  • Mean: 30.9%
  • Median: 27.3%
  • ʻO Quartile Top: 58.7%
  • ʻO Quartile lalo: 8.4%

E wehe i nā helu ma ka leka uila ma ke ʻano o ka leka

• Non-transactional (ke kūʻai aku ʻana)
  • Mean: 21.6%
  • Median: 18.3%
  • ʻO Quartile Top: 41.1%
  • ʻO Quartile lalo: 7.9%
• Pāʻokoʻa
  • Mean: 47.1%
  • Median: 48.0%
  • ʻO Quartile Top: 73.5%
  • ʻO Quartile lalo: 19.5%

Nā Lāki Kūlikelike Kūpono

• nohona ma
  • Mean: 3.3%
  • Median: 1.6%
  • ʻO Quartile Top: 9.5%
  • ʻO Quartile lalo: 0.3%
• ʻAmelika Hui Pū ʻIa
  • Mean: 3.2%
  • Median: 1.4%
  • ʻO Quartile Top: 9.2%
  • ʻO Quartile lalo: 0.2%

Unique Kaomi-Ma Nā Lālā e ʻOihana

• Kaʻa & Kaʻa
  • Mean: 3.7%
  • Median: 1.9%
  • ʻO Quartile Top: 10.4%
  • ʻO Quartile lalo: 0.1%
• Nā Panakō a me nā lawelawe kālā
  • Mean: 3.2%
  • Median: 1.4%
  • ʻO Quartile Top: 9.4%
  • ʻO Quartile lalo: 0.1%
• Lako kamepiula & Kelepona Kelepona
  • Mean: 2.7%
  • Median: 2.5%
  • ʻO Quartile Top: 13.9%
  • ʻO Quartile lalo: 0.5%
• Polokalamu kamepiula & lawelawe pūnaewele
  • Mean: 2.7%
  • Median: 1.0%
  • ʻO Quartile Top: 8.3%
  • ʻO Quartile lalo: 0.2%
• Nā Huahana Mea
  • Mean: 3.4%
  • Median: 1.8%
  • ʻO Quartile Top: 9.2%
  • ʻO Quartile lalo: 0.6%
• Nā lawelawe mea kūʻai aku
  • Mean: 4.0%
  • Median: 1.8%
  • ʻO Quartile Top: 11.8%
  • ʻO Quartile lalo: 0.3%
• Nā lawelawe ʻoihana
  • Mean: 3.4%
  • Median: 1.5%
  • ʻO Quartile Top: 10.0%
  • ʻO Quartile lalo: 0.2%
• Ka lawelawe meaʻai, Pāʻani & Hoʻokipa
  • Mean: 3.6%
  • Median: 1.3%
  • ʻO Quartile Top: 11.0%
  • ʻO Quartile lalo: 0.3%
• Nā Haukapila, Healthcare & Biotech
  • Mean: 3.5%
  • Median: 1.6%
  • ʻO Quartile Top: 10.2%
  • ʻO Quartile lalo: 0.2%
• Nā Hana Hana Hana & Mea Hana
  • Mean: 3.5%
  • Median: 1.8%
  • ʻO Quartile Top: 9.7%
  • ʻO Quartile lalo: 0.3%
• Insurance
  • Mean: 3.6%
  • Median: 1.4%
  • ʻO Quartile Top: 10.9%
  • ʻO Quartile lalo: 0.1%
• Loiloi, Nā ʻĀpana Huakaʻi a me nā lawelawe
  • Mean: 2.4%
  • Median: 1.3%
  • ʻO Quartile Top: 6.4%
  • ʻO Quartile lalo: 0.4%
• Nā ʻĀpana Hoʻolaha & Nā lawelawe
  • Mean: 2.4%
  • Median: 1.0%
  • ʻO Quartile Top: 7.4%
  • ʻO Quartile lalo: 0.2%
• Media & Hoʻopuka
  • Mean: 2.7%
  • Median: 1.5%
  • ʻO Quartile Top: 7.3%
  • ʻO Quartile lalo: 0.3%
• Nā Nonprofits, Associations & Aupuni
  • Mean: 5.3%
  • Median: 4.0%
  • ʻO Quartile Top: 12.3%
  • ʻO Quartile lalo: 0.7%
• Waiwai, hana & kūkulu huahana
  • Mean: 3.6%
  • Median: 2.5%
  • ʻO Quartile Top: 8.5%
  • ʻO Quartile lalo: 0.5%
• Kalepa & Ecommerce
  • Mean: 3.5%
  • Median: 2.0%
  • ʻO Quartile Top: 9.2%
  • ʻO Quartile lalo: 0.5%
• Nā Kula & Hoʻonaʻauao
  • Mean: 4.3%
  • Median: 1.8%
  • ʻO Quartile Top: 13.1%
  • ʻO Quartile lalo: 0.2%

Nā Leka Uila Kūlana Kūʻokoʻa e ka ʻAno Mele

• Non-transactional (ke kūʻai aku ʻana)
  • Mean: 3.3%
  • Median: 1.6%
  • ʻO Quartile Top: 9.3%
  • ʻO Quartile lalo: 0.3%
• Pāʻokoʻa
  • Mean: 8.8%
  • Median: 4.8%
  • ʻO Quartile Top: 23.8%
  • ʻO Quartile lalo: 0.4%

Hoʻoiho iā Silverpop's Email Metrics Benchmark Study