I ka hoʻomākaukau ʻana no ka ʻOihana ʻoihana ʻoihana ʻoihana i ka ʻaha kūkā ʻoihana i Kikako, ua hoʻoholo wau e hōʻemi i kaʻu hōʻike kiʻi i kahi liʻiliʻi liʻiliʻi. Hōʻike me nā tona o nā kiko pōkā IMHO, weliweli a ʻaʻole hoʻomanaʻo iki ka poʻe kipa i kekahi o ka ʻike i hōʻike ʻia.
Ma kahi o, makemake wau e koho i ʻekolu mau huaʻōlelo e pili pono i nā poʻo o nā mea kālepa ke hiki mai B2B blogging Pēlā nō, makemake wau e noi i nā ʻike ikaika e hoʻomanaʻo ka poʻe i ka leka.
Ke alakaʻi alakaʻiʻana
Koho wau i kiʻi o ʻO Seth Godin. Mahalo ka poʻe iā Seth no ka mea he alakaʻi manaʻo ʻo ia ma nā ʻoihana Hoʻolaha a me nā ʻOihana Hoʻolaha. ʻAuʻau ʻo Seth i ke au a loaʻa iā ia kahi makana no ke kuhikuhi pono ʻana i nā hemahema o ke kūlana kūlana. Hoʻokumu ʻo ia iā mākou e noʻonoʻo. Mahalo nā kānaka āpau i kahi alakaʻi noʻonoʻo a ʻike ʻia ʻoiai he mea poʻokela ia no kāu ʻoihana. ʻO kahi blog kahi ala kūpono e ʻike ʻia ai he alakaʻi noʻonoʻo.
Voice
ʻAʻole makemake ka poʻe i ka heluhelu ʻana i nā huaʻōlelo ma kahi ʻaoʻao, makemake lākou e lohe i ka leo o ke kanaka. Nānā i kēia, kēia kiʻi liʻiliʻi o ʻO Jonathan Schwartz, Blogger a me CEO o Sun Microsystems vs. ʻO Samuel J. Palmisano, Luna Hoʻokele o ka Papa, IBM - ke nānā nei i ka helu o nā ʻaoʻao o nā loulou i kā lākou mau pūnaewele.
ʻAʻole wau i ʻike ʻo wai ka luna o ka papa no IBM i ka wā aʻu i noiʻi ai i kēia.
makau
ʻO ka hopohopo ka ʻōlelo hope loa. ʻO ia ka mea e hoʻōki i ka hapa nui o nā ʻoihana mai ka kiʻi ʻana i kahi blog a holo. Ka makaʻu i ka nalowale ʻana o ka mana o ka brand, ka makaʻu i nā ʻōlelo maikaʻi ʻole, ka makaʻu i ka poʻe e kuhikuhi ana i ko lākou manamana lima a ʻakaʻaka, makaʻu i ka haʻi ʻana i ka ʻoiaʻiʻo. Kuhikuhi kekahi o nā helu helu i ka luku ʻana o ka makaʻu i kekahi hiki i nā māka ke hoʻohina i ka poʻe heluhelu a me ka nānā. Kuhikuhi kekahi o nā helu helu ʻē aʻe i nā ʻoihana i lanakila i ko lākou makaʻu a waiho i waho āpau no ka poʻe e ʻeli ... a ke lanakila nei lākou ma muli o ia.
ʻAʻole loa ka makaʻu i kahi hoʻolālā. Ua haʻi mai kekahi iaʻu ʻaʻole hiki iā ʻoe ke holo wikiwiki ke nānā ʻoe ma hope ou. Nui a hewahewa nā ʻoihana a makaʻu i ka ʻike ʻole ʻia. ʻO ka mea hoʻohenehene ka mea e hopohopo ai kā lākou makaʻu nui loa no ka mea ʻaʻole lākou i lanakila ma luna o lākou.
Doug,
ʻO nā mea ʻekolu a pau āu i ʻōlelo ai he kumuhana kūkākūkā ma kaʻu ʻoihana. ʻO ka mea hoʻomākeʻaka kēlā kuhi 1 a me 2 mau kūkākūkā maʻalahi. ʻO ka mea maʻamau ma ka ʻaoʻao like a ʻae iā lākou he ʻoiaʻiʻo. ʻO ka helu 3, akā, he pilikia hou ia no kekahi manawa lōʻihi. Loaʻa paha i ka poʻe a i ʻole loaʻa. ʻAʻole hiki iaʻu ke haʻi iā ʻoe i nā manawa i kū mai ai ke kumuhana o nā manaʻo maikaʻi ʻole ma ke ʻano he kumu e hana ʻole ai i kekahi ʻano o ka nohona kaiaulu. Hele ʻo ia a makaʻu i kahi mea hoʻokūkū e hoʻāʻo iā mākou ma ke kau ʻana i nā wahaheʻe * ʻū. Ke hoʻomau nei ka paio.
Jeff
Jeff,
ʻO ka nūhou maikaʻi ʻole ka palena ʻole o ka lula ma ka nānā ʻana i nā ʻōlelo ma ka blog ʻoihana b2b. Maʻalahi loa e like me ka hoʻokumu ʻana i kahi 'rula maikaʻi' kahi e hoʻoliʻiliʻi ai nā manaʻo āpau a manaʻo ʻia e nānā ʻole ʻia a pane ʻia paha nā pane iā ʻoe iho. Aia ma kahi o 3,000 mau manaʻo ma kaʻu blog a pono wau e kākau i 2 mau poʻe i hope a haʻi iā lākou ʻaʻole wau e kau i kā lākou ʻōlelo.
E hoʻomaopopo wale i ka poʻe i mua - he blog ʻoihana kēia e wehe i ka kamaʻilio ʻana i kāu mea kūʻai aku a loaʻa nā hopena - ʻaʻole kahi forum e wehe i ka ʻoihana. Pēlā nō, inā he mea hoʻonāukiuki kēia mau mea kūʻai aku, ʻo ka manawa kūpono e kākau iā lākou iho a kōkua iā lākou e hoʻolana e hoʻohuli iā lākou!
ʻO ka hoʻohaʻahaʻa kahi hiʻohiʻona maikaʻi loa o kēlā me kēia kahua blog. Me kahi blog B2B, koi wau iā ia!
ʻO ka mea kupanaha, ʻo ka pilikia me ka maikaʻi ʻole i ka ʻoihana ʻike ʻole ka poʻe i nā ʻoihana ma ke ʻano he 'kanaka'. Kākaʻikahi wale ka kamaʻilio ʻana o kekahi me kekahi kanaka e like me kā lākou kākau ʻana i kahi ʻoihana. ʻLelo aku nei au mai ka ʻike ... e hōʻino wau i kahi ʻoihana ke hoʻopihapiha wau i kā lākou palapala 'kāhea iā māua', akā ke hele wau ma ke kelepona me lākou ʻike wau ʻaʻole ia ka hewa o kēlā kanaka i ka hopena ʻē aʻe a kani wau i lalo. .
Hāʻawi ka blog i nā mea kūʻai aku me kahi kanaka e ʻike a ʻike - e hoʻoliʻiliʻi ana i ka makaʻu o lākou e hoʻomaka ana i kahi kaua ma ka pūnaewele.
Laki maikaʻi!
Doug
Doug,
Mahalo no ka pane. Hāpai ʻoe i kahi kiko maikaʻi. Makemake au e kau inoa i ke kula "ʻaʻohe manaʻo kaulike" o ka nohona kaiaulu. Manaʻo wale wau e hāʻawi i kahi ʻano o ka mana i ka mea heluhelu / mea kūʻai o ka ʻāpana media. ʻAʻohe kānalua kēia, hāʻawi i kekahi o ka makaʻu i loko o kaʻu ʻoihana. Maliʻa paha e palupalu wau i kaʻu hoʻokokoke ʻana.
Jeff