ʻO nā mea nui 3 e hoʻomanaʻo ai no ka blog ʻana ʻo B2B

b2b blog ʻana

I ka hoʻomākaukau ʻana no ka ʻOihana ʻoihana ʻoihana ʻoihana i ka ʻaha kūkā ʻoihana i Kikako, ua hoʻoholo wau e hōʻemi i kaʻu hōʻike kiʻi i kahi liʻiliʻi liʻiliʻi. Hōʻike me nā tona o nā kiko pōkā IMHO, weliweli a ʻaʻole hoʻomanaʻo iki ka poʻe kipa i kekahi o ka ʻike i hōʻike ʻia.

Ma kahi o, makemake wau e koho i ʻekolu mau huaʻōlelo e pili pono i nā poʻo o nā mea kālepa ke hiki mai B2B blogging Pēlā nō, makemake wau e noi i nā ʻike ikaika e hoʻomanaʻo ka poʻe i ka leka.

Ke alakaʻi alakaʻiʻana

Ke alakaʻi alakaʻiʻana

Koho wau i kiʻi o ʻO Seth Godin. Mahalo ka poʻe iā Seth no ka mea he alakaʻi manaʻo ʻo ia ma nā ʻoihana Hoʻolaha a Hoʻolaha. ʻAuʻau ʻo Seth i ke au a loaʻa iā ia kahi makana no ke kuhikuhi pono ʻana i nā hemahema o ke kūlana. Hana ʻo ia iā mākou e noʻonoʻo. Mahalo nā kānaka āpau i kahi alakaʻi noʻonoʻo a ʻike ʻia ʻoiai he mea poʻokela ia no kāu ʻoihana. He blog kūpono kahi blog e ʻike ʻia ai he alakaʻi noʻonoʻo.

Voice

Voice

ʻAʻole makemake ka poʻe i ka heluhelu ʻana i nā huaʻōlelo ma kahi ʻaoʻao, makemake lākou e lohe i ka leo o ke kanaka. Nānā i kēia, kēia kiʻi liʻiliʻi o ʻO Jonathan Schwartz, Blogger a me CEO o Sun Microsystems vs. ʻO Samuel J. Palmisano, Luna Hoʻokele o ka Papa, IBM - ke nānā nei i ka helu o nā ʻaoʻao o nā loulou i kā lākou mau pūnaewele.

ʻAʻole wau i ʻike ʻo wai ka luna o ka papa no IBM i ka wā aʻu i noiʻi ai i kēia.

makau

makau

ʻO ka hopohopo ka ʻōlelo hope loa. ʻO ia ka mea e hoʻōki i ka hapa nui o nā ʻoihana mai ka kiʻi ʻana i kahi blog a holo. Ka makaʻu i ka nalowale ʻana o ka mana o ka brand, ka makaʻu i nā ʻōlelo maikaʻi ʻole, ka makaʻu i ka poʻe e kuhikuhi ana i ko lākou manamana lima a ʻakaʻaka, makaʻu i ka haʻi ʻana i ka ʻoiaʻiʻo. Kuhikuhi kekahi o nā helu helu i ka luku ʻana o ka makaʻu i ka hiki i nā māka ke hoʻohina i ka poʻe heluhelu a me ka nānā. Kuhikuhi kekahi o nā helu helu ʻē aʻe i nā ʻoihana i lanakila i ko lākou makaʻu a waiho i waho āpau no ka poʻe e ʻeli ... a ke lanakila nei lākou ma muli o ia.

ʻAʻole loa ka makaʻu i kahi hoʻolālā. Ua haʻi mai kekahi iaʻu ʻaʻole hiki iā ʻoe ke holo wikiwiki ke nānā ʻoe ma hope ou. Nui a hewahewa nā ʻoihana a makaʻu i ka ʻike ʻole ʻia. ʻO ka mea hoʻohenehene ka mea e hopohopo ai kā lākou makaʻu nui loa no ka mea ʻaʻole lākou i lanakila ma luna o lākou.

4 Comments

  1. 1

    Doug,
    ʻO nā mea ʻekolu āu i ʻōlelo ai he mau kumuhana kūkākūkā ia ma kaʻu hui. ʻO ka mea ʻakaʻaka, ʻo ka helu 1 a me 2 he mau kūkākūkā maʻalahi. Aia nā kānaka a pau ma ka ʻaoʻao hoʻokahi a ʻae iā lākou he ʻoiaʻiʻo. ʻO ka helu 3, akā naʻe, he pilikia hou ia no ka manawa lōʻihi. Loaʻa paha i nā kānaka a ʻaʻole paha. ʻAʻole hiki iaʻu ke haʻi iā ʻoe i ka nui o nā manawa i puka mai ai ke kumuhana o nā manaʻo maikaʻi ʻole i kumu ʻaʻole e hana i kekahi ʻano o ka ʻoihana pūnaewele. ʻO ka hele ʻana i kahi mamao e like me ka makaʻu i ka mea hoʻokūkū sabotaging iā mākou ma ke kau ʻana i nā wahaheʻe * sigh *. Ke hoʻomau nei ka hakakā.

    Jeff

    • 2

      Jeff,

      ʻO ka nūhou maikaʻi, ʻaʻohe kānāwai paʻa i ka nānā ʻana i nā manaʻo ma kahi blog ʻoihana b2b. He mea maʻalahi ia e like me ka hoʻokumu ʻana i kahi 'rula maikaʻi' kahi e hoʻoponopono ʻia ai nā manaʻo āpau a nānā ʻole ʻia nā manaʻo a pane ʻia iā ia iho. Loaʻa iaʻu ma kahi o 3,000 mau manaʻo ma kaʻu moʻomanaʻo a ua pono e kākau i 2 mau kānaka a haʻi iā lākou ʻaʻole wau e kau i kā lākou manaʻo.

      E ʻoluʻolu e hōʻike i ka poʻe i mua - he blog ʻoihana kēia e wehe i ke kamaʻilio ʻana i kāu mea kūʻai aku a loaʻa nā hoʻonā - ʻaʻole he ʻaha kūkā e hoʻomake i ka ʻoihana. Eia kekahi, inā he mau mea kūʻai huhū kēia, hiki ke hoʻohuli iā lākou i ka manawa e kākau iā lākou iho a kōkua iā lākou e hoʻokuʻu!

      ʻO ka moderation kahi hiʻohiʻona nui o kēlā me kēia kahua blogging. Me kahi blog B2B, makemake wau iā ia!

      ʻO ka mea hoʻohenehene, ʻo ka pilikia me ka negativity i ka ʻoihana ʻaʻole ʻike ka poʻe i nā ʻoihana ma ke ʻano he 'kanaka'. ʻAʻole hiki i kekahi ke kamaʻilio me ke kanaka e like me kā lākou kākau ʻana i kahi ʻoihana. Ke kamaʻilio nei au mai ka ʻike… E hoʻopaʻa wau i kahi ʻoihana ke hoʻopiha au i kā lākou palapala 'contact us', akā ke kiʻi au i ke kelepona me lākou ʻike wau ʻaʻole ʻo ia ka hewa o ke kanaka ma kekahi ʻaoʻao a hoʻohaʻahaʻa wau. .

      ʻO ka loaʻa ʻana o kahi blog e hāʻawi i nā mea kūʻai aku i kahi kanaka e ʻike a ʻike - e hōʻemi ana i ka pilikia o lākou e hoʻomaka i ke kaua ma ka pūnaewele.

      Laki maikaʻi!
      Doug

  2. 3

    Doug,
    Mahalo iā ʻoe no ka pane. Lawe ʻoe i kahi manaʻo maikaʻi. Makemake au e kau inoa i ke kula "non-moderated comments" o ka pāpili kaiaulu. Manaʻo wau e hāʻawi i kahi manaʻo o ka mana i ka mea heluhelu / mea kūʻai aku i ka ʻāpana media. ʻO kēia, ʻaʻohe kānalua, kōkua i kekahi o ka makaʻu i loko o kaʻu hui. Malia paha e hoʻopalupalu iki au i koʻu hele ʻana.

    Jeff

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