B2B ʻIke ʻike ʻike: ʻO ke alakaʻi Grande mai Eloqua

Kaha Kiʻi 2014 10 19 ma 12.43.53 AM

I kēia pule, ua hoʻokuʻu ka poʻe ma Eloqua, kahi ʻoihana automation marketing Kahi Alakaʻi ʻo Grande i ka B2B ʻImi Kūʻai. ʻImi ke alakaʻi i kēia hana kalai ʻoki a uku kūikawā, akā ʻaʻole kū hoʻokahi, ka nānā ʻana i ke kuleana e hiki ai ke kūʻai aku i nā ʻike no nā ʻoihana B2B.

ʻO ke kūʻai aku ʻana i ka ʻike ka hana o ka hana ʻana, ka mālama ʻana a me ka hāʻawi ʻana i ka ʻike waiwai, i hui pū ʻia me ka ʻepekema o ke ana ʻana i ka hopena o ka ʻike, ka hanauna alakaʻi a me ka loaʻa ʻana o nā mea kūʻai aku. ʻO ka waiho wale, pili i nā kamaʻilio e pili ana i ka ʻoihana ke kūʻai aku.

Ua kākau ʻia ka papa alakaʻi ʻo Grande e Joe Pulizzi a me Eloqua VP o ka Manaʻo Kūlana ʻO Joe Chernov (ʻo ia ma kā mākou Radio e hōʻike nei i kēia Pōʻalima!), me nā hāʻawi manawaleʻa i hāʻawi ʻia e CC Chapman a Ann Handley, nā hoa kākau o Nā Kānāwai ʻikepili: Pehea e hana ai i nā Blog Killer, Podcasts, Video, Ebooks, Webinars (a me nā mea hou aʻe) e hoʻopili i nā mea kūʻai aku a hoʻā i kāu ʻoihana (Nā Lula Hou o nā Pūnaewele Pilikino)

About Eloqua: Hana ʻo Eloqua i ka ʻepekema o ke kūʻai aku ʻana - hoʻokō ʻana i ka hoʻokūkū, hoʻāʻo ʻana, ana ʻana, hoʻolaha ʻana i nā prospect, a me ka hānai alakaʻi ʻana - e ʻae nei i nā mea kūʻai aku e loaʻa nā mea kūʻai aku, e hoʻokele i ka loaʻa kālā a hana i nā mea a lākou e hana pono ai:

2 Comments

  1. 1

    Nā mea maikaʻi. Kupaianaha nō, ʻeha ka hapa nui o nā ʻoihana i ka maʻi luhi kahiko o ka lawe ʻana i kā lākou pitch, a hoʻolilo iā ia i pitch nui aʻoi aku ka paʻakikī. Lilo kēia i kā lākou kōpili holoʻokoʻa o ka mākeke e ʻōlelo. Aia kekahi mau huaʻōlelo nui a me nā ʻōlelo i waho e hāʻawi mau i nā alakaʻi i ka mediocre. Nā huaʻōlelo e like me "ke alakaʻi honua", "kahi mea hoʻolako", "ʻoi aku ka maikaʻi i ka papa", a me nā mea ʻē aʻe, hōʻike kēia mau mea āpau i kahi noʻonoʻo kalepa ʻaʻole i lele i ka hāmama. Ua kākau wau e pili ana i kēia i Pepeluali ma kaʻu blog ʻoihana ʻole. Nanea http://hoosiercontrarian.com/2010/02/11/are-you-a-victim-of-the-great-marketing-slot-machine/

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