Pono e hoʻokomo i kāu Ecommerce i kāu hoʻolālā B2B

ecommerce b2b

Ua ʻike anei ʻoe ua hoʻohui mākou i hale kūʻai lawelawe ma Martech? ʻAʻole mākou e paipai iā ia i ke tona (eia naʻe) ke hoʻomau nei mākou i ka dabble, akā ke ʻike nei mākou i nā hui hou aku e makemake wale nei i ke kumu kūʻai mua a makemake ʻole e hana pololei me kahi hui kūʻai e kau inoa no kahi huahana a i ʻole. lawelawe. ʻO ia ke kumu a mākou i kūkulu ai i kēia ʻāpana o kā mākou pūnaewele a ke hoʻomau nei mākou e hoʻohui i nā huahana a me nā lawelawe - mai nā loiloi i infographics.

Ke kū nei ka eCommerce a me ka omnichannel kūʻai i nā ʻike i ka mana ma B2C, e lilo lākou i ʻano like me ke kūʻai aku ʻana aku i nā mea kūʻai aku. No ka mea he mea kūʻai aku nā mea kūʻai aku ʻo B2B a me nā limahana kūʻai i ko lākou ola ponoʻī, ʻo ka mea i manaʻo ʻia no ka ʻike, maʻalahi e hoʻokele i nā pae kūʻai kūʻai uila e like me ke kūʻai ʻana i nā ʻauwaʻa hou o nā kaʻa ʻoihana e like me ke kauoha ʻana i nā kāmaʻa hou

Ua wānana mākou ʻo kēlā me kēia ʻoihana he ʻoihana eCommerce… Akā ʻaʻole mākou wale nō! Nānā ʻo Accenture Interactive i nā poʻe loea i ka pae kiʻekiʻe a me nā eCommerce ma nā ʻoihana B2B nui e hoʻomaopopo i ka ʻano loli i ke kūʻai ʻana ma ka pūnaewele.

  • ʻO ka helu o nā mea kūʻai mai B2B e kūʻai aku ana i nā ukana ma ka pūnaewele mai 57% i ka 2013 a 68% i ka 2014.
  • Hāʻawi ʻo 86% o nā ʻoihana B2B i kēia manawa i nā koho kūʻai pūnaewele.
  • Loaʻa iā 50% o nā ʻoihana B2B ʻoi aku ma mua o ka hapaʻumi o kā lākou loaʻa kālā mai nā kūʻai aku pūnaewele.

ʻO kahi kī ma kēia mea a mākou i ʻike ai ʻaʻole makemake nā poʻe kipa B2B e uku i mua me ka hoʻohana ʻana i kahi kāleka hōʻaiʻē no kēia hana nui ʻana. ʻAʻole ia he pilikia i kēia manawa i hāʻawi aku ai mākou i nā hoʻolālā uku he nui, e like me ka hoʻouka inoa ʻana.

Ke neʻe nei ʻo Accenture B2B ʻOihana Pūnaewele He aha nā hui e ʻike

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