Pehea e hoʻonui ai nā mea kūʻai aku ʻo B2B i kā lākou Kumumanaʻo Hokona ʻike

nā mākeke kūʻai ʻikepili

Ke hoʻomau nei mākou e ninaninau i nā alakaʻi kūʻai, noiʻi i nā ʻano ma ka pūnaewele, a ʻike i nā hopena o kā mākou hana ponoʻī e kōkua ai i kā mākou mea kūʻai aku, ʻaʻohe mea kānalua i ka mana o ka ʻike ʻike no ka B2B loaʻa nā hana. Ke ʻimi nei nā ʻoihana i kā lākou kūʻai hou mai ma ka pūnaewele ma mua o ka manawa.

ʻO ka pilikia, eia naʻe, ke hana nei nā ʻoihana i nā ʻike kūpono ʻole. I ka nīnau ʻia ʻana o nā mea kālepa B2B kūleʻa i ke kumu o ka holo ʻana o kā lākou kūʻai ʻana ʻike, 85% i loaʻa ke kiʻekiʻena kiʻekiʻe, ʻoi aku ka maikaʻi o ka ʻike hana ma luna. Hoʻomau mākou i ka pahu ʻana i a hale waihona puke ʻike ʻike e hoʻokokoke me kā mākou mea kūʻai aku ponoʻī kahi mākou e palapala ai i nā manawa kūpono a me nā hemahema i kā lākou ʻike, a hana e hana i kahi kikoʻī i wehewehe ʻia, ʻano kiʻekiʻe o nā kumuhana.

He aha ka mea kūʻai aku maʻiʻo?

ʻO ke ʻano o ke kūʻai aku ʻana mākaukau e kia ana i ka hoʻokumu ʻana a me ka hāʻawi ʻana i ka ʻike waiwai, kūpono, a kūlike ʻole e ʻumeʻume a mālama i kahi anaina i maopopo leʻa ʻia - a, ʻo ka mea hope loa, e hoʻokele i ka hana a nā mea kūʻai aku.

47% o nā mea kālepa B2B i ʻōlelo he pilikia lākou i ka hāʻawi ʻana i nā kumuwaiwai i kā lākou papahana kūʻai ʻike ʻike ʻike pū ʻia me kā mākou mea kūʻai aku a ua hana e streamline i nā kaʻina hana e hōʻemi i ka ukana i kā mākou mea kūʻai aku.

ʻO kahi laʻana, loaʻa iā mākou kahi mea kūʻai aku e hoʻonohonoho ai i hoʻokahi kakahiaka i kēlā me kēia mahina e hoʻopaʻa i nā podcasts he nui. I ka manawa like, hoʻopaʻa pū mākou mākou iā lākou ma ke wikiō. A laila haku mākou i nā podcasts, hana i nā wikiō, hāʻawi iā lākou i kā mākou mea kākau, hana i nā ʻatikala no nā mea ponoʻī a loaʻa ʻia, a laila hōʻuluʻulu aunoa i nā hopena i ka nūpepa pule. Loaʻa kēia hopena i kahi hapa o ka manawa i lilo i ka hoʻomohala ʻike a ʻoi aku ka hoʻonui ʻia o ka hoʻopili ʻana ma muli o ke kau ʻana ma nā kahawai.

ʻAʻole pono nā ʻoihana e nānā no ke kālā hou a i ʻole nā ​​kumuwaiwai no ke kūʻai ʻana i ka ʻike i ka wā ka hapanui o kā lākou ʻike ʻaʻole hana i nā hopena. Inā hoʻemi nā ʻoihana i ka leo o nā ʻike hana maikaʻi ʻole ʻia a kālele nui ʻia i ka ʻike i pili nui ʻia, pili, a makemake ʻia, hiki iā lākou ke mālama i ka manawa a hoʻonui i ka hopena o kā lākou mau hana.

Wahi a ka Institute Marketing Institute, 39% pakeneka e hoʻolālā nei e hoʻonui kā lākou kūʻai lilo ʻana aku i ka hoʻolilo ʻana i nā mahina he ʻumikūmālua

Me ka lauwili mau o ke kūʻai aku ʻana i ka ʻike, hoʻomau i nā ʻenehana hou a me nā pono hana i lilo i mea nui, ʻo ia ke kumu e hoʻonui nui nei nā ʻoihana i kēia manawa e hana i kā lākou kumumanaʻo i hiki ke hiki i nā makahiki e hiki mai ana. ʻOi aku ka makemake o kēia mau ʻoihana e hoʻolilo i nā kālā he nui e kākoʻo ana i kā lākou papahana kūʻai aku i kēia makahiki e hiki mai ana. Wanana ʻo GroupM e hala ana ka huina lawelawe lawelawe kūʻai aku ma ka honua holoʻokoʻa i ka $ 1 trillion nā paepae no ka manawa mua ma 2017. ʻO Jomer Gregorio, ʻOihana Pilipi Palekana ʻIpila

Eia ka infographic informative hikiwawe, Nā B2B Kūʻai Manaʻo ʻike ʻike ma 2017.

Nā B2B Kūʻai Manaʻo ʻike ʻike ma 2017

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