Ke hoʻopau nei paha nā Infografics maikaʻi ʻole i kāu kālepa? #BWELA

hōʻike hānai infographics maikaʻi ʻole

Pūnaewele ʻo Tom WebsterʻO Tom Webster's keynote i kēia kakahiaka ma BlogWorld Expo maikaʻi ... akā ʻo mākou o ka ʻoihana ʻikepili i lawe maoli i kahi pū. He kanaka helu ʻo Tom a mālama pono i kāna ʻoihana ... no laila ke ʻike ʻo ia i ka hoʻouka kaua ʻana o nā infographics ma ka pūnaewele e pahu ana i nā manaʻo maikaʻi ʻole i ka piha o ka ʻike, hōʻike ʻo ia iā lākou ma ke ʻano he cringew kūpono.

ʻO kā Tom pukana ka hoʻohana ʻia o nā infographics e hāʻawi maʻiʻo a ke hoʻokau nei nā poʻe iā lākou - i kekahi manawa ma ka lā palena pau. ʻAʻole manaʻo ʻo Tom e hoʻohana ʻia nei lākou no kā lākou kumu nui - ka hoʻolaha ʻana i ka ʻikepili i kahi palapala kiʻi maʻalahi e ʻānai. (Nānā: ʻAʻole wau i hoʻopaʻa a lawe paha i nā memo he nui i ka manawa o ka keynote, no laila ke lana nei koʻu manaʻo ma aneʻi e kūlike ana kāna leka).

ʻO kahi laʻana a Tom i hāʻawi ai, ʻo ia ka infographic ma lalo nei ... kahi i kū ai ka mea pena kiʻi e hoʻololi i nā nui (aila). ʻAʻole wale ia, nui nā ʻano hoʻololi ʻē aʻe i pili ʻole i ka infographic i mea ʻole:

hōʻike hānai infographics maikaʻi ʻole

E nīnau paha kekahi i kēlā?

ʻAʻole wau e kūlike ʻole me Tom e pili ana i ka maikaʻi a me ka hohonu o ka ʻikepili, ka hopena a me ka hoʻopili ʻana, a me nā kiʻi i loaʻa i nā infographics. Akā hewa wau he hana hewa ʻole kēia i ka wā e kipaku ai nā mea hoʻolako i kēia ʻike i waho. Kahi infographic e hāʻawi i ka ʻikepili ma nohona pāpaho pono ʻole e ʻike ʻia? ʻO Hogwash.

ʻO kahi infographic ma ka manawa pāʻoihana kaiaulu e hāpai i ka hoʻomaopopo i ka manawa o kāu tweets hiki hopena i ka pae o ke komo ʻana i ka pāpili kaiapili a i ʻole hiki ke hoʻonui i ka poʻe e hiki ana iā ʻoe. I koʻu manaʻo, inā infografia cringeworthy hana hewa iā mākou, a laila analytics pono nā noi he ʻinoʻino maʻemaʻe. Pau nā ʻikepili i hoʻolako ʻia i loko analytics koi i ka nānā ʻana a me ka ʻeli ʻana hohonu ʻana e ʻike i nā manawa kūpono e hoʻomaikaʻi ai i kāu hana kālepa pūnaewele.

Ua ʻōlelo ʻo Tom:

ʻAʻole maikaʻi ka ʻikepili kaiapili i ka hāʻawi ʻana i nā pane, akā no ke aʻo ʻana e nīnau i nā nīnau maikaʻi aʻe.

He aha inā inā hoʻohuli ʻo Tom i kāna ʻōlelo ponoʻī:

Infographics ʻaʻole maikaʻi i ka hāʻawi ʻana i nā pane, akā ʻikepili maikaʻi no ke aʻo ʻana i e nīnau i nā nīnau maikaʻi aʻe

Dare ʻ saylelo wau i kahi infographic maikaʻi ʻole ʻoi aku ka huahana hou aʻe ma mua o kahi mea maikaʻi loa, no ka mea e hāpai ana i kēia ʻano nīnau a me nā kamaʻilio. ʻO kaʻu pou blog hope loa i kuhikuhi i kēia ... kahi kahi infographic ma Pepehi kanaka ʻo Youtube ma TV ua waiho ʻia i loko o ka nīnau.

Manaʻo wau he ʻoi aku ka maʻalahi o kaʻu poʻe ukali ma mua o kā Tom i manaʻo ai. ʻAʻole mākou he helu helu, akā ʻaʻole mākou e lawe i nā infographic āpau a mākou e ʻike nei he ʻoiaʻiʻo. Ua ʻōlelo ʻo Tom e pono i nā mea hana ʻike ʻike hana i kā lākou hana ponoʻī a hoʻopuka i nā infographics maikaʻi ma mua o ka hilinaʻi ʻana i nā poʻe ʻē aʻe. Kūʻē ʻole wau. Manaʻoʻiʻo wau i ka waiwai i ka puʻunaue ʻana a me ke kūkākūkā ʻana (nā mea i kapa ʻia) hewa maikaʻi nā mea e hoʻonāukiuki i ke kūkā kamaʻilio.

ʻAʻole ka hana ma luna o nā mea hana ʻike, aia ka hana ma ka mea kūʻai aku e hana i kā lākou haʻawina home. ʻAʻole pepehi nā Infografics i nā hoʻolālā kūʻai, make nā mea kālepa.

3 Comments

  1. 1

    Mahalo no kou hele ʻana i kaʻu kau, Douglas - a no kāu nīnau ma hope o kaʻu kamaʻilio ʻana. ʻAʻole wau e hoʻohaʻahaʻa i ka maʻalahi o kāu mau anaina! Hiki i nā infographics ke nani, a koʻikoʻi - ʻo nā minuke 5 aʻu i hoʻohana ai ma Florence Nightingale me ka manaʻolana i hoʻopuka i kēlā - akā ke kanaka, he mau infographics maikaʻi ʻole e holo nui nei i kēia manawa. Hauʻoli wau i ka hoʻomaka ʻana i ke kamaʻilio ʻana – a hauʻoli nō hoʻi ʻoe e hoʻomau nei.

    • 2

      Mahalo iā Tom! He kamaʻilio maikaʻi loa ia a… E ʻoi aku koʻu ikaika i kaʻu mau ʻōlelo hoʻohewa ʻana i nā infographics maikaʻi ʻole ma muli o ia. Eia kekahi, e ao aku au i ko'u anaina i ka wa e hiki ai ia lakou ke pilikia!

  2. 3

    I kēia manawa ua loaʻa nā mea kūʻai aku i nā manawa "link bait" o ka infographics, me he mea lā ʻaʻole hiki iā ʻoe ke hele i kahi lā me ka ʻike ʻole i kahi mea hou. Nui kekahi a he weliweli kekahi. Ke manaʻoʻiʻo nei au i ka wā e hana ai i nā ʻano ʻano like ʻole (me nā infographics) inā ʻaʻole maikaʻi ka maikaʻi, mai hopohopo.  

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