ʻO Autotarget: He ʻenekini Kūʻai Kūʻai Kūpono no ka Email

Nā Waihona 86049558 m 2015

ʻO ke kūʻai aku ʻana o ka hōkeo ʻikepili nā hana kuhikuhi helu, nā heluna kanaka a me ka wānana ʻana analytics ma kāu mau prospect i mea e māke ai iā lākou me ka naʻauao loa. Ua kākau maoli wau i kahi hoʻolālā huahana i kekahi mau makahiki i hala aku nei i ka helu manual nā mea kau leka uila e pili ana i kā lākou hana. E ʻae kēia i ka mea kālepa e hoʻokaʻawale i kā lākou mea kākau inoa e pili ana i ka mea ʻoi loa ka hana.

Ma ka helu ʻana i ka lawena, hiki i nā mākeke ke hoʻēmi i ka leka uila ʻana, a i ʻole ka hoʻāʻo ʻana i nā leka uila ʻokoʻa, i kēlā mau mea kau inoa i wehe ʻole, kaomi ma o a i ʻole kūʻai mai (hoʻolilo) ʻana mai kahi leka uila. E ʻae nō hoʻi ia i nā mea kālepa e uku a me ka māka maikaʻi o kā lākou mea kākau inoa ʻoi loa. ʻAʻole ʻae ʻia kēia hiʻohiʻona e hoʻolilo iā ia i mea huahana me kēlā ʻoihana, akā ua piʻi aʻe kahi ʻoihana ʻē aʻe i kēia pae o ka ʻikepili pūnaewele a me ka sophistication mahele, iPost.

iPost ua hoʻokumu i kahi ʻenekini māka ikaika loa i kāna laina, i kapa ʻia Hoʻolālā AutoTargetTM (kaomi e hoʻonui i ke kiʻi):

autotarget

Ua hoʻolako ʻo Craig Kerr, iPP's VP o ke kūʻai aku ʻana i kēia mau ʻike e pili ana i ka huahana.

ʻO AutotargetTM

Hāʻawi ʻo iPost's Autotarget i nā mea kālepa e hoʻomaikaʻi nui i nā hopena o ka hokona ʻana o ka leka uila me ka wānana analytics. Hōʻike ʻia ka hoʻohana ʻana o Autotarget i mea e hoʻonui ai i ka loaʻa pono o nā pāʻina leka uila ma kahi o 20 pākēneka a e hoʻoliʻiliʻi nui i nā hōʻemi kumukūʻai a hoʻonui i nā helu hāmama.

Hoʻokahi hui, no ka laʻana, ua hoʻonui i ka maikaʻi o ka kūʻai aku ʻana leka uila e 28%, hoʻemi i nā hōʻemi, ʻoiai ma kēia mākeke paʻakikī, e 40% a hoʻonui i nā helu hāmama e 90% ma hope o kekahi mau mahina wale nō o ka hoʻohana ʻana iā Autotarget. Hoʻopau ʻo Autotarget i ka wānana a hoʻololi iā ia me nā ʻano hana i hōʻoia ʻia e hōʻoia i ka hoʻouna ʻia ʻana o ka leka uila kūpono i ke kanaka kūpono i ka manawa kūpono.

Haʻaheo ka hapa nui o nā mea kūʻai aku leka uila iā lākou iho i ka nui o kā lākou ulu ʻana i kā lākou papa inoa leka uila. A ʻo lākou, ma ke ʻano maʻamau, maʻalahi ka pinepine i ka manawa pinepine i hiki i nā poʻe ma ka papa inoa leka uila ke hiki. He mea neoneo kēia hana a he ala kūpono e nalo ai nā mea kūʻai aku: ʻOiai makemake kekahi mau mea kūʻai aku e loaʻa pinepine i nā leka uila ʻoihana, hele koke kekahi poʻe e nānā i nā leka uila me he spam a me ka mea hoʻouna ma ke ʻano he spammer.

Hana ka ʻenehana hōʻokoʻa a Autotarget i kahi ʻenehana aniani wānana no ka poʻe kālepa ma o ka hoʻohana ʻana i ka ʻikepili a lākou i hōʻiliʻili ai e pili ana i nā mea kūʻai? hana i kā lākou mau kahawai āpau. A, hou me kā lākou mana hou loa, hana ʻo Autotarget me nā lawelawe lawelawe leka uila (ESP).

Pehea e hana ai ʻo Autotarget

Hoʻokele ʻia ʻo Autotarget e nā kahawai ʻikepili ʻelua: ʻo ka mua, kaomi ʻana o ka leka uila a kaomi aku i ka lawena a, ʻo ka lua, ke kūʻai kūʻai kūwaʻa. Loaʻa aunoa ʻo Autotarget a loaʻa mau kaomi leka uila a nānā pololei i nā ʻike kūmau mai ka mea lawelawe leka uila o kēia hui.

Lilo i ka ʻikepili hana pilikino mea kūʻai aku i ʻikepili hiki ke hana ʻia

Komo ʻo Autotarget i ka ʻikepili i ka pane leka uila i kēlā me kēia lā a hōʻikeʻike ʻia i 125 mau mea kūʻai aku me nā mahina he 12? ke kiʻi nei i ka ʻikepili ma kā lākou ʻano hoʻouka kaua email. Ke hoʻokumu ʻia kēia mau personas, hiki i ka Autotarget ke hoʻouna koke aku i nā leka uila i māka ʻia i nā mea kau inoa e pili ana i kā lākou kanaka ponoʻī, e hoʻomaikaʻi ana i ka likelika o kahi pane maikaʻi.

Hoʻohana i nā hana i hōʻoia ʻia me ka loiloi RFM

ʻO kahi mea nui o ka hui persona ka loiloi RFM (Recency o ka launa pū ʻana, Frequency of interaksi, a me ke kālā o ka mea kūʻai aku). ʻO Autotarget ka hopena leka uila mua e automate a hoʻohou i ka loiloi RFM no nā hoʻolaha hoʻolaha leka uila pūnaewele.

Hoʻohana ākea ʻo RFM i ka honua offline no ka hoʻokaʻawale ʻana i nā mea kūʻai aku i nā hui e pili ana i kā lākou ʻano hana i nā leka kikoʻī. ʻO ka waiwai o ke kālailai RFM ka mea i hōʻoia ʻia no nā makahiki he nui e wānana pono i ka hana o ka wā e hiki mai ana o nā mea kūʻai aku e pili ana i kā lākou mau hana i hala i hala i nā kahawai he nui a me ke ʻano o nā mea kūʻai aku ʻē aʻe me nā ʻikepili like.

He aha nā pūnaewele RFM e haʻi aku ai iā ʻoe e pili ana i ke kūʻai aku ʻana a me nā hoʻemi

Intuitively, nā mea kūʻai mai me ka lani kiʻekiʻena RFM pūnaewele waiwai ʻoi aku ka hana me ka inoa, a ʻoi aku paha ka pane ʻana i kahi hāʻawi a koi aku i ka haʻahaʻa, ka liʻiliʻi a i ʻole, ʻaʻohe uku hōʻemi. Hōʻike pololei ʻo iPost's Autotarget RFM pakuhi i ka nui o nā mea kūʻai aku no kēlā me kēia pūnaewele RFM i pane maoli (i kaomi ʻia, ʻike ʻia, a kūʻai ʻia ʻia) i kekahi o nā leka uila i koho ʻia. Me ka mākaukau me kēia ʻikepili, hiki i nā mākeke ke hana wikiwiki a maʻalahi hoʻi i nā ʻāpana o nā mea kūʻai aku e pili ana i kā lākou pane RFM pūnaewele no ke kūʻai aku ʻana ma hope pono.

Hana ʻo Autotarget i 5 mau minuke e hoʻohana ai

ʻAʻole pono nā anamanaʻo a ʻano paha, akā 100% o ka waihona mea kākau inoa i profiled ʻia me Autotarget. Hoʻokumu nā mea kūʻai aku i ka ʻikepili i kēlā me kēia manawa ke launa me ka leka uila a i ʻole ke kūʻai ʻana i kēlā me kēia wahi o ka hoʻopili (pūnaewele, POS, a i ʻole kikowaena kikowaena). I ka hōʻuluʻulu mana, he mana nui ʻo Autotarget, akā wikiwiki a maʻalahi hoʻi e hoʻohana, hoʻonā.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.