ʻO 2013 paha ka makahiki o BigʻIkepili… E ʻike ʻoe i kahi kūkā hou aʻe ma aneʻi Martech Zone ma nā pono hana e loaʻa, mālama a leverage i nā puke nui o ka ʻikepili.
I kēia lā, ua hoʻopuka ʻo Neolane a me ka Direct Marketing Association (DMA) i kahi hōʻike manuahi i kapa ʻia, ʻIkepili Nui: Ka hopena ma nā ʻoihana Hoʻolaha. Māhele ʻia nā ʻike nui ma ka hōʻike ma o kēia infographic.
ʻIke ʻia ka hōʻike e lako pono ka hapa nui o nā ʻoihana kūʻai aku e lawelawe i ka ulu nui ʻana o ka ʻikepili a aia ma hope o ka hoʻolālā no ka ulu nui. Ma waena o nā mea i loaʻa:
- ʻAʻohe o 60% i kēia manawa a ʻaʻole maopopo ʻole inā loaʻa i kā lākou hui kahi hoʻolālā kūikawā no ka mālama ʻana i nā pilikia o Big Data
- Manaʻo ʻo 81% he mākaukau paha lākou a ʻaʻole mākaukau paha i ka wā e pili ana i nā lula hou a me nā rula o ke kāohiʻikepili ʻikepili
- 50% e ʻōlelo nei e loli ana nā pūʻulu mākaukau, keu hoʻi me ka ulu ʻana o nā kaiaulu a me nā kahawai lawe lima
