ʻO ka wā e hiki mai ana o nā kūʻai aku ʻana ʻo B2B: Hoʻohui i nā hui i waho a me waho

B2B Kūʻai

Ua hoʻopau ka maʻi maʻi COVID-19 i nā hopena i ʻōwili ma waena o ka ʻāina B2B, a ʻoi paha ma kahi o ke ʻano o ka hana ʻana. ʻOiaʻiʻo, ua nui ka hopena i ka kūʻai ʻana mai o nā mea kūʻai aku, akā pehea ka ʻoihana i ka ʻoihana?

Wahi a ʻO ka hōʻike ʻo B2B Future Shopper 2020, he 20% wale nō o nā mea kūʻai mai kūʻai kūʻai mai i nā mea kūʻai aku, ma lalo o 56% i ka makahiki i hala. ʻOiai, he mea nui ka mana o Amazon Business, akā 45% o nā mea pane noiʻi ua hōʻike ʻoi aku ka paʻakikī o ke kūʻai ʻana ma ka pūnaewele ma mua o ka pūnaewele. 

Hōʻike kēia i ka hoʻowahāwahā ʻia o ke kahawai kūʻai kūmau i kāwili ʻia ʻo nirvana o loko a ma waho o nā hui kūʻai aku. ʻO Ecommerce i kēia manawa he kahawai nui me nā hui e heihei ana e maʻalahi ai i nā mea kūʻai mai e kūʻai mai iā lākou ma ka pūnaewele, i loko o nā hui kūʻai i hoʻoponopono koke ʻia i ka hana ʻana i kā lākou mau hana mai ka home, a hāmama nā lālā a me nā storefronts inā manaʻo ʻia he mea nui. Ua hana nā luna kūʻai kūleʻa i ka mea i hiki iā lākou ke hoʻoponopono wikiwiki i kā lākou mau hana maʻamau i ka lele e hiki ai i kā lākou mea kūʻai aku me ka hiki ʻole ke kāhea iā lākou i ke kino. 

Ma kahi o 90% o nā kūʻai aku i neʻe aku i kahi videoconferencing / kelepona / pūnaewele kūʻai aku k modelkohu, a ʻoiai ke koe nei kekahi skepticism, ʻoi aku ma mua o ka hapalua e manaʻo he like a ʻoi paha ka maikaʻi o kēia ma mua o nā hiʻohiʻona kūʻai i hoʻohana ʻia ma mua o COVID-19.

McKinsey, ʻO ke kiko kiko uila B2B: Pehea i loli ai ke kūʻai aku i ka wā ʻo COVID-19

Ua neʻe wikiwiki ka wā e hiki mai ana o ka ʻāina kūʻai ma lalo o ka ukana o ka hoʻohaunaele, akā ke hoʻoponopono nei nā alakaʻi ʻoihana akamai i ka ʻanuʻu, me ka hoʻohana ʻana i nā anamanaʻo kūʻai wānana e kāwili ʻia i loko o waho a me nā kūʻai aku i waho a ʻoi aku ka maikaʻi o ka lawelawe ʻana i kēlā me kēia mea kūʻai. 

Loaʻa ʻole i ka manawa kūpono i ka huelo lōʻihi o nā waihona mea kūʻai aku 

Ma loko o kahi ʻoihana B2B, 20% o ka waihona mea kūʻai aku maʻamau i ka waihona moʻokāki mahele - a no ke kumu kūpono. 

ʻAʻole ia he mea maʻamau no 80% o ka loaʻa kālā e loaʻa mai kēia pae kiʻekiʻe o nā waihona. Kūpono ʻia, koho ʻia nā mākaʻi kūʻai ʻike ʻike nui loa me ka mālama ʻana a me ka ulu ʻana o kēlā mau pilina. 

Ma ka hala ʻana o ka manawa, ma o ka hoʻonui ʻana o ka laina huahana a i ʻole mergers a me nā loaʻa ʻana, ua ulu nā ʻoihana i kahi pālākiō paʻakikī e nīnau pū i nā luna kūʻai e uhi i nā helu hou aku ke ʻae nei, i ka hana ʻana pēlā, ʻaʻole nui ka nui o nā mea kūʻai aku i ʻike i ka hoʻolaʻa ʻana e pono ai. mālama a ulu ka ʻāpana ʻeke. Eia nō naʻe, i ke alo o ka hoʻohaunaele COVID-19, noi ʻia ka nīnau: Ehia mau kālā āu e nalo nei i ka huelo lōʻihi? 

Nā ʻike mai kā mākou hōʻike hōʻike pae honua kuhikuhi i ka manawa kūpono i loaʻa i ka mana i nā luna kūʻai e mālama a ulu i nā waihona i loko o kāu aia mea nui ka mea kūʻai aku. Ma nā ʻōlelo a nā mea kūʻai aku a me ke kūʻai aku, ʻaʻole lawe nā ʻoihana B2B i kahi mai 7% a 30% o ka loaʻa kālā. 

Hoʻoiho i ka Hōʻikeʻike Honua Honua

ʻO ka wā e hiki mai ana o nā kūʻai aku ʻana ʻo B2B: kahi hoʻohuihui o loko a me waho o nā kūʻai aku 

E like me ka mea i kākau ʻia e ka hōʻike a McKinsey, ke hana nui nei nā mākaʻi kūʻai ma waho a i ʻole e like me kā lākou i loko o nā hoa kūʻai. Hāʻawi ka manawa i ka huakaʻi a kipa ʻana i kā lākou moʻohelu kiʻekiʻe i kahi manawa hou a noʻonoʻo hou ʻia no kēia kime kūʻai aku mākaukau loa: E hoʻohuli i kā lākou ʻano kūʻai keʻokeʻo lima lima keʻokeʻo i ka huelo lōʻihi o nā waihona mea kūʻai aku a hāʻawi iā lākou i ka mana e mālama i kēlā me kēia mea kūʻai aku e like me kahi moʻokāki hoʻolālā.

ʻO kēia huelo lōʻihi o nā waihona mea kūʻai aku, i kekahi manawa i kapa ʻia he waihona hale ma ka puʻunaue ʻana, lawelawe pinepine ʻia i ke kipa ʻana i kahi lālā a i ʻole ke kāhea ʻana inā makemake lākou i kekahi mea. E hoʻohana i ka bandwidth i loaʻa hou o nā kime kūʻai aku i waho ma ka hāʻawi ʻana iā lākou i nā hana ulu a me ka hoʻōla e lawe me kēia mau mea kūʻai aku. Hiki i nā anamanaʻo kūʻai wānana ke hoʻohana koke i kēia mau ʻike i ka pālākiō, e helu ana no nā mea kūʻai aku a me nā mahele huahana. 

ʻIkepili kūʻai kūʻai wānana hana i nā hana ulu me ka ʻepekema ʻikepili holomua e hana i nā palapala hoʻohālikelike kūʻai kūpono e pili ana i nā mea kūʻai aku ʻoi aku o kahi ʻoihana, e noʻonoʻo ana i nā kumu kūʻai, hoʻolilo kālā piha, a me ka laulā o nā huahana i kūʻai ʻia. Ke hoʻohana nei i nā algorithms clustering a affinity-based, kūlike ia me kēlā me kēia mea kūʻai aku i ke ʻano kūʻai kumu kūʻai kokoke loa e alakaʻi pololei ai i nā mea kūʻai aku i nā mea kūʻai aku ʻaʻole kūʻai aku i kēia manawa ... akā pono. 

Hōʻike pū kekahi ia i nā hana hoʻōla ma o ka hoʻomaopopo ʻana i nā mea kūʻai "at-risk" e hōʻike nei i nā ʻōuli mua o ka pale ma luna o hoʻokahi a ʻoi paha ʻāpana huahana me ka hoʻohana ʻana i nā algorithms ʻoihana kiʻekiʻe, e lawelawe ana i nā wahi kikoʻī e emi ana ka loaʻa kālā a i ʻole nalowale loa. Kūlike ʻole ʻia me ka hōʻike ʻike ʻike ʻoihana kuʻuna, hoʻopau kēia ala i ka walaʻau ma ka helu ʻana i nā kumu kūʻai kūʻai-wā, ke kau, ke kūʻai hoʻokahi manawa ʻana, a i ʻole ke ʻano kūʻai kūpikipiki ʻole, e kāpae i nā hopena wahaheʻe mai nā ʻike hoʻihoʻi.

Hoʻohana nui ʻia nā anamanaʻo kūʻai wānana ma nā ʻoihana B2B me ka wikiwiki a me ka hoʻopiha hou ʻana, e like me kaʻana meaʻai. Inā loaʻa iā ʻoe kahi kānana kūʻai wānana i kēia lā, ke maʻalahi nei i ka hana mua ʻana i kēia mau ʻike ma o ka huelo lōʻihi o nā waihona no nā mea kūʻai aku i waho. Inā ʻaʻohe ou anamanaʻo kūʻai wānana i kahi, hoʻomaka pololei ka hoʻomaka a hiki ke noho i kāu ʻoihana ma waena o ka liʻiliʻi o ʻehā mau pule. 

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.