Pehea ʻo BoomTown i hoʻopau ai i kāna Martech Stack Me Call Intelligence

invoca

ʻO nā kamaʻilio kamaʻilio ʻana, a me nā kelepona nui, e hoʻomau i waena o nā ʻano hana maikaʻi loa no ka hoʻopili ʻana me nā poʻe a hoʻolilo iā lākou i mea kūʻai kūpaʻa. Ua pani ʻia nā hakahaka ma waena o ka nānā pūnaewele ʻana a me ke kāhea ʻana - a i ka wā e pili ana i nā paʻakikī, nā kūʻai waiwai nui, makemake nā poʻe e kiʻi i ke kelepona a kamaʻilio pū me kekahi kanaka. I kēia lā, loaʻa ka ʻenehana e hoʻohui i ka ʻike i loko o kēia mau kāhea, no laila hiki i nā mea kālepa ke hana i nā hoʻoholo like i hoʻoholo ʻia e ka ʻikepili e pili ana i nā kāhea a lākou e hana ai no nā kahawai uila.

At KahuaLom, ua hoʻopukapuka nui mākou i loko kāhea i ka ʻenehana ʻike. ʻO mākou kahi ʻoihana kūʻai aku a kūʻai aku i polokalamu pono e kōkua i nā ʻoihana waiwai e hoʻopau i nā ʻoihana hou aku. Hāʻawi ʻia kā mākou hopena ma kahi helu kumukūʻai ʻelima mau helu, ʻaʻole e kūʻai aku kā mākou mea kūʻai aku - a i ʻole hana i kahi demo - ma mua o ke kelepona ʻana me ka mea kūʻai aku. ʻO ka hopena, ke kani nei kā mākou kelepona i nā manawa āpau.

ʻO ka hapa, ʻo ia ke ʻano o kā mākou ʻoihana. Makemake nā poʻe waiwai e kamaʻilio - akamai lākou i nā kamaʻilio kamaʻilio, a makemake lākou e hana ʻoihana ma ke kelepona. Akā ʻo ia nō ke ʻano o ka ʻoihana i kēia lā: keʻimi nei ka poʻe, nānā a kāhea ʻana mai kā lākou mau kelepona ke neʻe nei i ke ala e kūʻai ai. He mea nui ia i kā mākou hui kālepa e ʻike i ka ʻike, kālailai ʻana a me ka hoʻokalakupua ʻana no kēia mau kāhea i loko, a ua lako pono kā mākou hui kime e pane i nā kāhea e hoʻohuli paha.

Hoʻokomo mākou i loko Kapua Kūʻai Leo ʻo Invoca e hoʻohui i kahi papa o ka ʻike e pili ana i ke kahawai i hoʻohana nui ʻia e kā mākou hui kūʻai. Hāʻawi kēia ʻikepili hou i kā mākou kālepa a me nā hui kūʻai aku e hana ʻoi aku ka maikaʻi - hiki i kā mākou luna ke kāhea hou aku a loaʻa mai ka waiwai hou aʻe mai kēlā me kēia, a hiki i kā mākou hui kālepa ke hoʻokau i kā mākou huakaʻi e alakaʻi i hoʻololi i ke kelepona

Kāhea i ka ʻIkepili ʻIke - Boomtown

Ma ka huli ʻana iā Invoca, ʻoki koke mākou i kā mākou kumukūʻai no kēpau (CPL) i ka hapalua. ʻO kēia no ka mea ua hiki iā mākou ke hoʻokau i kā mākou kelepona āpau i nā ʻōnaehana kamepiula like ʻole i launa ʻia me kahi mea ʻē aʻe ma mua o ke kāhea ʻana iā mākou. Ua aʻo mākou ʻaʻohe mea e kāhea a wehewehe i nā kikoʻī o ka pehea a lākou e lohe ai e pili ana iā mākou - hiki iā mākou ke ʻike ua ʻimi lākou i kahi manawa, kaomi ʻia ma kahi loulou, ua hana kekahi noiʻi, ua kamaʻilio pū me kekahi mau hoaaloha e pili ana i nā koho, a kāhea aku i ke kelepona. . No kēia ala paʻakikī e kūʻai, e haʻi paha lākou i kā mākou mea kūʻai aku ua lohe lākou no mākou ma o ka "word-of-waha."

Manaʻo wau he pono ka ʻike kahea no ka ʻoihana i kēia lā, a aia kekahi mau mea aʻu i aʻo ai e hiki ke kōkua i nā mea kūʻai aku ʻē aʻe e hoʻomaka me kēia ʻenehana kūʻai hou.

Hoʻomaka me ka ʻike kāhea

Aia kekahi mau mea e nānā ai i ka loiloi ʻana i nā mea ʻike ʻike kelepona. ʻO ka mea mua he hoʻokomo helu hōʻeuʻeu. Hāʻawi ka Dynamic number insertion iā ʻoe e pani i kahi helu kelepona ʻoihana kūpaʻa ma kahi waiwai kūʻai - kahi ʻaoʻao pae, ebook a i ʻole ka ʻaoʻao uku o kahi pūnaewele, e laʻa me kahi helu kūikawā e hoʻopili i ke kumu o kēlā me kēia hea. ʻO ia ka mea hiki iā ʻoe ke ʻike i nā ʻikepili granular e like me ka huaʻōlelo a ka mea i kāhea aku ai, ka hoʻolaha a lākou i kaomi ai, a me nā ʻaoʻao o kāu pūnaewele i nānā ai ma mua o ka hāpai ʻana i ke kelepona.

Ke hoʻohana nei iā Invoca, hiki i kahi mea kūʻai aku ke ʻike i kēia ʻike āpau ke kani ke kelepona. Loaʻa iā lākou kekahi mau ʻikepili ʻikepili waiwai ʻē aʻe, e like me ka loaʻa kālā a ka mea kāhea, kūʻai i ka mōʻaukala a me nā heluna kanaka, e hāʻawi ana iā lākou i ke kiʻi o ke kanaka ma ka ʻaoʻao ʻē aʻe o ka laina. Paipai wau i ka hoʻohana ʻana i kēia ʻike e hoʻokele i ka mea kāhea i ka lunamakaʻāinana kūpono i ka wā maoli - nā mea kūʻai aku a i ʻole nā ​​manaʻolana VIP i kāu mea kūʻai aku maikaʻi loa, e laʻa me.

He mea nui ka hoʻohana ʻana i kahi paepae e hoʻopili maikaʻi me kāu ʻōnaehana kūʻai aku nei a me nā ʻenehana kūʻai kūwaho. Hoʻohana mākou iā Invoca's Facebook pūhui no ka ʻike i ka hopena o kā mākou hoʻolaha pāʻoihana kaiapili; hōʻike kēia iā mākou i kahi o kā mākou poʻe kelepona i hoʻohuli ʻia e nā hoʻolaha ma Facebook ma kā lākou huakaʻi. ʻOi aku ka maikaʻi o kēia manawa i kēia manawa he pāʻālua kaomi kāhea i kā mākou Facebook Brand Page a ma kā mākou hoʻolaha Facebook.

Hāʻawi ka hoʻohui Salesforce iā mākou e kāomi i kā mākou mea kūʻai aku i ka ʻikepili a kūkulu i kahi ʻikepili alakaʻi no kēlā me kēia mea kelepona. Hiki i kā mākou poʻe mākaʻikaʻi ke ʻike i kahi i hea mai ai ke kāhea, ʻo wai ma ka laina a me nā pilina i hala aku nei i loaʻa iā lākou me kā mākou ʻoihana. Wehe kēia i ka nui o ka kū a hoʻomaka hiʻohiʻona o nā kāhea mua; hiki i nā māka kūʻai ke hōʻoia maʻalahi i nā kikoʻī i loaʻa iā lākou.

Mālama nā kāhea pōkole i nā prospect hauʻoli a hōʻike mākou waiwai mākou i ko lākou manawa. Ua hoʻokuʻu ʻia kēia manawa no kā mākou ʻelele - lawe kā mākou hui kūʻai ma kahi o 1,500 mau kelepona i ka mahina, a ua ʻoki kēia ʻenehana i ka lōʻihi o kēlā mau kāhea ʻana a 1.5 a 2.5 mau minuke i kēlā me kēia. Ua hoʻokuʻu ʻia kēia hola hiki i kēlā me kēia mahina ke hoʻolilo i nā ʻoihana i ka hana ʻana i nā ʻoihana hou aʻe.

Makemake pū ʻoe i kahi paepae e ʻae iā ʻoe e kālailai i ka ʻike o nā kamaʻilio e mālama ʻia ana ma o ke kelepona e hoʻohuli ai i nā hoʻoulu hānai e hiki mai ana - a i ʻole i kekahi mau hihia, e hoʻohana i kēlā ʻike i hiki iā ʻoe. hana ole hānai i nā mea kūʻai aku i kūʻai mua ma ke kelepona. Hiki i kēia mea ke kuli i ka poʻe kūʻai aku e manaʻo nui i nā ʻoihana e hoʻolako i nā lawelawe pilikino ma nā kahawai.

Ke hoʻonohonoho nei iā ʻoe iho no ka kūleʻa

Hiki iā mākou ke ʻike i kahi e hea mai ai kā mākou kāhea, ʻo wai ma ka laina a me ke ʻano o ke kāhea. E hana i kahi ʻōnaehana e like me kēia hana, makemake wau e lawe i kekahi mau hana e ʻike i ka ʻike i loko o nā kāhea i loko:

  • Paipai i nā helu kelepona ma o kāu ʻaoʻao home, ʻaoʻao uku a me kēlā me kēia wahi kūʻai āu e loaʻa ai - ka pilikanaka, ka ʻimi ʻana, nā pepa keʻokeʻo, nā pūnaewele pūnaewele, nā hanana ʻoihana, a me nā podcasts. E maʻalahi i ka poʻe e kāhea iā ʻoe.
  • Hoʻopukapuka i nā hoʻolaha kaomi-a-kāhea ma kāu hoʻolaha kaiaulu a me nā ʻimi ʻimi, no laila hiki i ka poʻe e ʻimi nei a i ʻole ke mākaʻikaʻi ʻana i ke kelepona ke kīki i kahi pihi a kāhea pololei iā ʻoe.
  • E hoʻohana i nā helu kelepona hōʻeuʻeu no kēlā me kēia waiwai, ʻo ia ala hiki iā ʻoe ke ʻike mau ma hea nā kāhea. Pono ia no ka hoʻomaikaʻi ʻana i ka ROI kūʻai aku.
  • E hoʻomaka e noʻonoʻo e pili ana i nā kāhea e like me kāu mau waiwai uila - a koi i ka pae like o ka ʻike i ka mea e hana nei a me nā mea ʻole.

Ua aʻo nui mākou ma ke ala a ʻike ʻia he pololei ʻole kekahi o kā mākou manaʻo. I ka mua, manaʻo mākou e kāhea i ka ʻike e hoʻonui i kā mākou helu o ke alakaʻi. ʻAʻole kēia ka hihia - akā ʻo ka loaʻa ʻana o ka ʻike hou aku i kā mākou poʻe kelepona a me nā paipai i hoʻohuli i kā lākou hana i lilo i mea nui aʻe. Ua hoʻopiha mākou i kahi āpau koʻikoʻi i kā mākou ʻenehana tech marketing, i hoʻomākaukau ʻia no nā kelepona waiwai nui e alakaʻi i nā hoʻololi hou aʻe, a hana i kahi ʻike kūpono maikaʻi loa no ka poʻe i koho e kāhea iā mākou.

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