ʻO Brand Aid: Ke Aupuni Mokuʻāina
Ua kū wau ma waena o kahi mea nui lāʻau kū i kēia ahiahi e pili ana i ka State of Branding. ʻAʻole wau e kūlike iki me ka mea kākau, ʻo Brad VanAuken, akā makemake wau e hoʻohui i kekahi mau manaʻo. He mau makahiki ʻelua ma hope mai o ka hana maʻamau ʻana ma ke ʻano a me nā luna o ka ʻaoʻao ʻaoʻao, akā makemake wau e hana i kahi kī nui e akāka akā pono e haʻi ʻia.
ʻOiai ma ka ʻoihana nūpepa i loko o nā makahiki he XNUMX i hala, ua ʻike au i ka emi ʻana o ka hiki ke kaohi a hoʻokele paha i ka mana. ʻIke, maʻalahi wale ia… nā kala, nā lepe, a me nā huahana ʻaʻole i loli. Eia naʻe, ʻo ka momoku ahi hana. Ua hoʻololi ka mana mai ka waho i loko.
Kūlike kā mākou leka a me kā mākou ʻike. Eia naʻe, ʻo ka meakino ma o ua poʻe lā i loaʻa ai ka momoku ahi ke hoʻololi nei mai iā mākou i ka poʻe, ma o ka Pūnaewele, ma o kā mākou poʻe lawe lima, ma o ka poʻe lawelawe mea kūʻai aku, ma o kā mākou mea kūʻai aku, ma o ka hoʻokūkū pūnaewele, a pēlā aku.
He ʻoihana e like me ka maʻamau. Peʻe mākou āpau a minoʻaka a kuhikuhi i ko mākou mau manamana lima i kēia mau mea waena i ʻōlelo ai a hana i nā mea e luku iā mākou, a hana ʻole mākou i kekahi mea. A ʻo kahi hopena, ua hoʻomaka ka holomua o ka inoa - a ke hāʻule mau nei lākou. Ua ʻike au, ua ʻuwā wau, a ua hōʻike ʻia wau i ka puka (mahalo).
I kekahi manawa ʻaʻole wikiwiki ia i nā ʻoihana ʻē aʻe, akā ke ʻike nei mākou i kēia hoʻololi i nā wahi āpau. I ka hoʻopuka ʻana inā paha e hana paha nā luna o kāu māka i kekahi mea e pili ana iā ia. Pehea e kamaʻilio maikaʻi ai nā luna ʻona i ka leka hea e hoʻāʻo nei kāu ʻoihana e hōʻike i kāna mea kūʻai aku ma o kēia mau mea hou? Hoʻomaopopo paha kāu mau limahana āpau i kēia manawa ke mālama nei lākou i ka laikini? No lākou anei ke kuleana? Pehea lākou e hoʻomaʻamaʻa ai e hana me kēia? He aha ka ʻōlelo a kā lākou blog e pili ana i kāu brand?
ʻOi aku ka nui o kou ʻoi aku ka mana o ka ʻoihana o ka ʻoihana ponoʻī. Manaʻo wau he hana maikaʻi kā Mr. VanAuken o ka wehewehe ʻana i kēia. ʻO ka hoʻonui ʻana i ka pilikia ke koho. Hōʻike nā mea kūʻai aku i nā koho hou ke lohe koke lākou i nā lono maikaʻi ʻole e pili ana i kāu brand. Kahi i ke kuhi, i ka pō ʻē aʻe I Hoʻounaʻia e pili ana i Swapagift.com. Ma hope o ka kau ʻana, ua ʻike wau i kahi kolamu e kamaʻilio ana e pili ana i ka lawelawe a loaʻa iaʻu kahi lawelawe i kuhikuhi ʻia i kahi mālamalama ʻoi aku ka maikaʻi ... AlakaʻiKālā. I loko o nā minuke ua loaʻa iaʻu kahi huahana maikaʻi loa (AOLE ma o ke kūʻai aku ʻana) a loaʻa kahi mea hāʻawi ʻē aʻe o kēlā huahana like (ʻaʻole ma o kā lākou kūʻai aku ʻana)!
Kupanaha ka wikiwiki o ka hele ʻana o nā nūhou maikaʻi ʻole a ala aʻe ka hoʻokūkū. ʻOi aku ma mua o ka manawa, pono i kāu Brand Brand e hoʻāʻo e kamaʻilio kūloko me ia e hana ana i waho. Pono lākou e lilo i euanelio a i kumu aʻo no kāu poʻe limahana a pau. ʻO kāu lawelawe, kāu huahana, a ʻo ka hapanui o nā mea āpau, ʻo kou poʻe kou medium nui e kamaʻilio i kāu māka. Pehea lākou e hana nei?