Pono ʻoe e hōʻailona i kāu pāpaho like?

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Hana mākou me ka nui o nā ʻenehana ʻenehana kūʻai e hoʻomohala i ka ʻike hohonu a me ka noiʻi ʻana no nā infographics, whitepapers, wikiō a me kā lākou hoʻolālā kūʻai ʻike ʻike holoʻokoʻa. No ka hapa nui, hoʻāʻo mau mākou e hoʻohana i ka ikaika o kā lākou laikini. He mea nui ka loaʻa ʻana o ka leo a me nā ʻike e pili ana i kahi ʻoihana a i kāna huahana a lawelawe paha i nā mea a lākou e hāʻawi ai.

E kau mālie, kou lei ʻo ia ka mea e manaʻo ai kāu prospect ke lohe ʻo ia i kou inoa inoa. ʻO nā mea āpau a ka lehulehu e manaʻo ai e ʻike e pili ana i kāu mōhai inoa inoa — nā mea ʻelua (eg hele mai ia i loko o ka robin's-egg-blue box), a me ka naʻau (eg ʻAno aloha). Kūpono kāu inoa inoa inoa; hiki i ka poʻe ke ʻike aku. Hoʻopaʻa ʻia. Akā aia wale nō kāu māka i ka manaʻo o kekahi. ʻO Jerry McLaughlin, He aha ia he Brand, Eia nō naʻe?

I kekahi mau manawa ʻē aʻe, koho mākou i waho o ke kuni ʻana i kā lākou pāpaho hoʻolaha. ʻO ka manawa pinepine ke hoʻomohala mākou i nā infographics. ʻO nā pāpaho i hoʻokaʻawale ʻia e like me nā whitepapers a me nā infographics loaʻa kahi manawa kūpono nui aʻe e kaʻana like ʻia ma nā pūnaewele. Ke ʻike ʻia lākou ma ke ʻano he hoʻolaha nui, akā ʻeha ia i ka manawa e kaʻana like ʻia ai kēlā ʻike. Pono ʻoe e hoʻoholo i ka ikaika e kuni ai i kāu ʻike i hāʻawi ʻia a inā paha e hōʻeha ia i kona hiki ke kaʻana like.

Ma kahi laʻana, ua hana mākou ma a moʻo o nā infographics no Angie's List. ʻO Angie's List kahi inoa hilinaʻi kupaianaha a ikaika hoʻi ma a ma waho o ka pūnaewele e hoʻohana nei i kā lākou inoa he mea ʻole. Makemake ka poʻe e kaʻana like i ka ʻike ma muli o ka hilinaʻi a ʻike ʻia. E nānā a Alakaʻi i ka mālama kahua niho a ʻO kahi kau e ka wā alakaʻi i ka mālama ʻāina ʻana a me ka mālama lawn. Ua hoʻohana mākou i ka Angie's List branding, kaila a me ka logo ma o kēlā me kēia infographics:

mālama-kau-alakaʻi-i-nā-ʻāina

I nā manawa ʻē aʻe, hana pū mākou me nā ʻoihana ʻike ʻole ʻole a nele i kahi mana ikaika, no laila ua kau mākou i ka moʻolelo ma hope o ka ʻāpana ma mua o ka māka o ka ʻoihana e kiʻi me kahi infographic ikaika loa i kūleʻa, kaʻana like ākea, a alakaʻi i ka mea hoʻohana i kahi ʻaoʻao pae kahi e hiki ai iā lākou ke kiaʻi i ke kumuhana ma mua o ka ʻoihana. Ua hoʻohana mākou i kahi kumuhana Halloween mai ka manawa i hoʻokumu ʻia ai ka infographic a puni Halloween!

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ʻO kā mākou kia i ka hope e hāʻawi i ke kumuhana ole ke kuni nui ʻana i mea e kānalua ai nā mea paʻi pūnaewele e pili ana i ka kaʻana like ʻana i ka infographic. A ua holo!

Eia nō naʻe, i nā manawa ʻē aʻe, ua pahu mākou i kahi moʻo o nā infographics i kuni ikaika ʻia no ka pūnaewele a ka mea kūʻai aku akā ʻaʻole hoʻolaha pinepine i ka inoa. Ua makemake mākou i nā moʻo kiʻi e kūkulu i ka mana ma kā lākou ʻoihana mālie no laila ua kaʻanalike nā mea paʻi i ka pāpāho a ʻaʻole lākou i ʻike he inoa ikaika lākou. Me kēlā me kēia infographic, hoʻonui ka hoʻolaha. Minamina, ua kuhi hewa ka mea kūʻai aku ma hope o ka haʻalele ʻana iā mākou a ua nalowale lākou i ka ikaika a pau i kūkulu ʻia no laila ʻaʻole wau e hōʻike iā lākou.

Ma kēia hoʻolālā lōʻihi lōʻihi, ʻo kā mākou pahuhopu e ʻike ʻia kēia ʻoihana e like me ka kumu o ke akamai i loko o kā lākou ʻoihana. I nā huaʻōlelo ʻē aʻe - ke hoʻohana nei mākou i nā infographics i kūkulu i ko lākou mana, ʻaʻole e nānā pono iā ia.

Pehea ʻoe e hōʻailona ai i kāu pāpāho i hoʻoili ʻia i hiki ke loaʻa ka hopena nui i kona hiki ke kaʻana like. Hiki i nā māka ikaika ke hoʻopau i nā mea paʻi pūnaewele - me ka nānā ʻole i ka ikaika o ke wikiō, infographic a i ʻole whitepaper. Hoʻokomo ʻia mākou i kēlā me kēia lā ma nā infographics i ka ʻoihana kūʻai - a hoʻohuli pinepine mākou i kēlā mau hiʻohiʻona kahi i hoʻolaha nui ʻia. ʻAʻole makemake nā mea hoʻopuka e hoʻolaha nāu, makemake lākou e hoʻohana i ka pāpāho nui āu i hoʻomohala ai e kūkulu waiwai me kā lākou mau pepeiao. E kūkākūkā i ka hohonu o ka māka āu e hoʻohana ai i ka hoʻomohala ʻana i kāu ʻike.

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