Pono ʻoe e hōʻailona i kāu pāpaho like?
Hana mākou me nā hui ʻenehana kūʻai he nui e hoʻomohala i ka ʻike hohonu a me ka noiʻi ʻana no ka infographics, whitepapers, wikiō a me kā lākou mau hoʻolālā kūʻai maʻiʻo holoʻokoʻa. No ka hapa nui, ho'āʻo mau mākou e hoʻohana i ka ikaika o kā lākou brand. He mea nui ka loaʻa ʻana o ka leo a me nā hiʻohiʻona e pili ana i kahi hui a i kāna huahana a i ʻole nā lawelawe i nā mea a lākou e puʻunaue ai.
E kau mālie, kou hōʻailona ʻo ia ka manaʻo o kou manaʻo ke lohe ʻo ia i kou inoa inoa. ʻO nā mea a pau i manaʻo ʻia e ka lehulehu e ʻike e pili ana i kāu hāʻawi inoa inoa-ʻoiaʻiʻo (e laʻa. Loaʻa kou inoa inoa; hiki i na kanaka ke ike. Ua paʻa. Akā ʻo kāu hōʻailona aia wale nō i ka manaʻo o kekahi. ʻO Jerry McLaughlin, He aha ka Brand?
ʻO nā manawa ʻē aʻe, haʻalele mākou i ka hōʻailona ʻana i kā lākou media i hoʻolaha ʻia. ʻO ka manawa pinepine ke kūkulu mākou i nā infographics. ʻOi aku ka nui o ka manawa kūpono e kaʻana like ʻia ma nā pūnaewele i hoʻolaha ʻia e like me nā pepa keʻokeʻo a me nā infographics. Ke ʻike ʻia lākou ma ke ʻano he hoʻolaha nui, akā naʻe, e hōʻeha i ka manawa o ka loaʻa ʻana o kēlā ʻike. Pono ʻoe e hoʻoholo i ka ikaika o ka hōʻailona ʻana i kāu ʻike i hoʻolaha ʻia a inā paha e hōʻeha ia i kona hiki ke kaʻana like.
Ma keʻano he laʻana, ua hana mākou i kahi nā pūʻulu infographics no ka Angie's List. Loaʻa i ka Angie's List kahi hōʻailona hilinaʻi a ikaika hoʻi ma waho a ma waho o ka pūnaewele ʻo ka hoʻohana ʻana i kā lākou brand he mea noʻonoʻo. Makemake nā kānaka e kaʻana like i ka ʻike no ka mea hilinaʻi a ʻike ʻia. E nānā a Alakaʻi no ka mālama niho a He alakaʻi no ka hoʻoponopono ʻāina a me ka mālama mauu. Ua hoʻohana mākou i ka Angie's List branding, styling and logo i kēlā me kēia o nā kiʻi kiʻi:
I nā manawa ʻē aʻe, ua hana mākou me nā ʻoihana i kaulana ʻole a nele i kahi hōʻailona ikaika, no laila ua kālele mākou i ka moʻolelo ma hope o ka ʻāpana ma mua o ka hōʻailona ʻana o ka hui e loaʻa mai i kahi infographic ikaika loa i kūleʻa, kaʻana ākea, a alakaʻi i ka mea hoʻohana i kahi ʻaoʻao pae i hiki iā lākou ke nānā aku i ke kumuhana ma mua o ka hui. Ua hoʻohana pū mākou i kahi kumumanaʻo Halloween mai ka manawa i hoʻopaʻa ʻia ka infographic a puni ka Halloween!
ʻO kā mākou manaʻo i ka hope e hoʻolaha i ke kumuhana ole ʻO ka hōʻailona hōʻailona e hiki ai i nā mea hoʻopuka pūnaewele ke kānalua i ka kaʻana ʻana i ka infographic. A ua hana!
Eia nō naʻe, i nā manawa ʻē aʻe, ua paʻi mākou i kahi ʻano o nā infographics i hōʻailona ikaika ʻia ma ka pūnaewele o ka mea kūʻai aku akā ʻaʻole i hoʻolaha ākea i ka brand. Makemake mākou i ka ʻatikala infographic e kūkulu i ka mana ma kā lākou ʻoihana me ka mālie i kaʻana like ʻana o ka poʻe hoʻopuka i ka media a ʻaʻole ʻike lākou ua hōʻailona ikaika ʻia lākou… Me kēlā me kēia infographic, ua hoʻonui ʻia ka māhele. ʻO ka mea pōʻino, ua hōʻano hou ka mea kūʻai aku ma hope o ka haʻalele ʻana iā mākou a ua nalowale lākou i nā manawa āpau i kūkulu ʻia no laila ʻaʻole wau e hōʻike iā lākou.
Ma kēia hoʻolālā lōʻihi, ʻo kā mākou pahuhopu e ʻike ʻia kēia ʻoihana e like me ka kumu o ke akamai i loko o kā lākou ʻoihana. I nā huaʻōlelo ʻē aʻe - ke hoʻohana nei mākou i nā infographics i kūkulu i kā lākou hōʻailona, ʻaʻole e nānā aku iā ia.
Hiki i ke ʻano o kou hōʻailona ʻana i kāu media puʻupuʻu i ka hopena nui i kona hiki ke kaʻana like. Hiki i ka branding ikaika ke hoʻopau i nā mea hoʻopuka pūnaewele - me ka nānā ʻole i ka ikaika o ka wikiō, infographic a i ʻole ka pepa keʻokeʻo. Hoʻokumu mākou i kēlā me kēia lā ma nā infographics i ka ʻoihana kūʻai - a hoʻohuli pinepine mākou i kēlā mau hiʻohiʻona kahi i hoʻolaha nui ʻia. ʻAʻole makemake nā mea hoʻopuka e hoʻolaha nāu, makemake lākou e hoʻohana i ka media nui āu i hoʻomohala ai e kūkulu i ka waiwai me kā lākou poʻe hālāwai. E noʻonoʻo i ka hohonu o ka branding āu e hoʻohana ai i ka hoʻomohala ʻana i kāu ʻike.