Ua Make ʻiʻo paha ka Loyalty Brand? A i ʻole ʻo Kākoʻo Kūpono?

Ua make ʻo Loyalty Brand

Ke kamaʻilio wau e pili ana i ke kūpaʻa pono, haʻi pinepine wau i kaʻu moʻolelo ponoʻī ke kūʻai ʻana i kaʻu mau kaʻa. No nā makahiki he ʻumi a keu, kūpaʻa wau iā Ford. Aloha au i ke kaila, ka maikaʻi, ka lōʻihi, a me ka waiwai kūʻai o kēlā me kēia kaʻa a me nā kalaka aʻu i kūʻai ai mai Ford. Akā ua loli kēlā mea āpau ma kahi o ʻumi mau makahiki i hala aku nei i ka wā i hoʻomanaʻo ai kaʻu kaʻa.

Ke hāʻule nā ​​mahana i lalo o ka hau a kiʻekiʻe ke kiʻekiʻe, e paʻa ka puka o kaʻu kaʻa. I nā huaʻōlelo ʻē aʻe, ke wehe ʻoe i ka puka ʻaʻole hiki iā ʻoe ke pani. Ma hope o kekahi mau kau e paʻa weliweli ana i ka pani o ka puka o kaʻu Keaukaha, ua kūʻai aku ka mea kūʻai aku iaʻu i ke kaʻa mai hōʻole e hana hou me ia no ka manuahi. Ua nānā wiwo ʻole wau i ka lunamakaʻāinana a haʻi iā ia ʻaʻole paʻa maoli i loko o nā makahiki. Ua hōʻole ka luna i kaʻu noi a ua haʻi aku ua hana lākou i ka hoʻomanaʻo no nā koi a Ford a pono lākou e hoʻomaka i ka hoʻokau iaʻu i kēlā me kēia manawa aʻu e lawe ai i ke kaʻa i loko.

Ma mua o kēlā manawa, kūpaʻa wau i ka laikini. Eia naʻe, ua hoʻololi koke ʻia ia i ka wā i ʻike ai wau ʻaʻole kūpaʻa ka mana iaʻu.

Ua huhū loa wau i hoʻokele i kaʻu Ford ma ke alanui a kūʻai aku i ke kaʻa no kahi Cadillac hou. I kekahi mau mahina ma hope, ua kamaʻilio wau i kaʻu keiki mai ke kūʻai ʻana i Ford a ua kūʻai ʻo ia i kahi Honda. No laila, no ka emi o $ 100 i ka hana, ua nalowale ʻo Ford i nā kūʻai kūʻai kaʻa hou he 2 me ka hōʻoia ʻole ʻana ua mālama ʻia wau ma ke ʻano he mea kūʻai.

Nīnau mau kēlā me kēia kanaka inā ʻaʻole paha kūpaʻa hōʻailona ua make. Manaʻoʻiʻo wau pono mākou e nīnau i ka ʻaoʻao ʻē aʻe, ʻo ia ka lokomaikaʻi o ka mea kūʻai make?

ʻO 23% wale nō o nā mea kūʻai aku kūpaʻa i kēlā me kēia mana i kēia mau lā No ke aha? ʻĀ, mahalo pū me ka Pūnaewele ma ko mākou manamana lima, he koho kā mākou. I kekahi manawa he mau haneli koho. ʻAʻole pono i ka kūpaʻa ʻana i kahi māka pilikia, hiki i nā mea kūʻai ke hoʻolilo i 30 kekona a loaʻa kahi inoa hou. A ʻo kahi māka paha i mahalo nui aʻe i ka ʻoihana mea kūʻai aku.

No ke aha e haki ai nā mea kūʻai aku me kahi Brand?

  • 57% o nā mea kūʻai i haki me kahi māka ke lākou loiloi maikaʻi ʻole ka waiho ʻole ʻia ʻoiai e hāʻawi mau ʻia nā huahana like
  • 53% o nā mea kūʻai i haki me kahi māka ke loaʻa iā ia kulu ʻikepili a me nā haʻi haʻi
  • 42% o nā mea kūʻai i haki me kahi inoa ke loaʻa ma laila ʻaʻohe lawelawe mea kūʻai ola / manawa maoli kākoʻo
  • 38% o nā mea kūʻai i haki me kahi inoa ke loaʻa ma laila ʻaʻohe kūʻai kūpono a me nā hoʻolaha ʻana a hāʻawi paha

I loko o ka honua o nā uku hoʻēmi a me nā waiwai hoʻolilo, manaʻo wau ua nalowale nā ​​ʻoihana i ka waiwai o ka mea kūʻai kūpaʻa. ʻO ka makahiki ma hope o ka makahiki, kōkua wau i nā ʻoihana e hoʻokele i nā alakaʻi hou a loaʻa i kā lākou huahana a me nā lawelawe. Ke nīnau mai lākou iaʻu i ka mea hiki iā lākou ke hana ʻoi aku ka maikaʻi, ʻaneʻane wau e hoʻomaka pinepine e nīnau iā lākou e pili ana i kā lākou mālama a me nā papahana kūpaʻa. He pupule iaʻu e hoʻolilo nā ʻoihana i mau haneli a i ʻole he mau kaukani kālā e kiʻi i kahi mea kūʻai aku, akā e hōʻole iā lākou i kahi ʻike o nā mea kūʻai aku e lilo ana i hapa o kēlā.

ʻOiai ma ke ʻano he ʻoihana, ke hana nei wau i kaʻu papaʻa paʻa. I ka loaʻa ʻana o kahi limahana limahana i kēia makahiki, ua hala wau i kekahi mau mea i manaʻo ʻia me nā mea kūʻai aku. Ma mua o koʻu nalo ʻana i nā mea kūʻai aku, ua hui wau me lākou, hoʻēmi i kā lākou mau ʻaelike, a hāʻawi i nā koho no ka pehea e hiki ai iā mākou ke hoʻokō i ka hana. ʻIke wau i ka paʻakikī o ka loaʻa ʻana o ka hilinaʻi o kahi mea kūʻai aku a ke makaʻu ia, ʻike wau pono wau e piʻi i luna a hoʻāʻo e hoʻopono. ʻAʻole holo ia i kēlā me kēia manawa, akā ʻoi aku ka maikaʻi ma mua o ka hoʻolei ʻia ʻana a huli i nā mea kūʻai aku hema a me ka ʻākau.

Ua kaʻana like mākou i kahi infographic mai Bolstra ma ka ROI o ka Loyalty Mea kūʻai. Hoʻohana ʻia nā paepae kūleʻa mea kūʻai aku e like me kā lākou e aʻo ai i nā limahana o loko, e hoʻomaopopo i nā pilikia e hoʻoneʻe i nā mea kūʻai aku, a kōkua iā ʻoe e ana i ka hopena o ka kūleʻa o ka mea kūʻai aku i kāu pono pono. Ke ʻike nei nā ʻoihana mākua i ka hopena o kā lākou loaʻa kālā piha i ka wā e hāʻule ai kā lākou mea kūʻai aku. A ʻo ka hoʻopiha ʻana i ka pākeke e hana wale nō ia a pau kāu kālā - a mākou e ʻike nei me nā hoʻomaka mua he nui.

Eia ka infographic piha mai Rave Review, Ua make ʻo Loyalty Brand:

Ua make ʻo Loyalty Brand

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